Urban Company launches Native M3 Pro with 3-year unconditional warranty and long-life filtration

Urban Company Limited (NSE: URBANCO) has launched the Native M3 & M3 Pro Water Purifier in its new line of Native portfolio of smart home products. The Native M3 Pro is engineered to provide more reliable and hassle-free water purification, with top-leading design and technology, 3-year lifespan filters and an unconditional 3-year warranty.

Improving on the first-generation Native water purifier, the Native M3 series takes water purity to the next level in terms of durability, experience and ownership value. Unlike traditional RO systems, which need to be serviced and filters changed regularly, the Native M3 series reduces the maintenance requirements and total cost of ownership. Its long-life filters and low maintenance needs can save over INR 26,000 for the customer over 9 years.

"For years, the water purifier industry has normalised frequent servicing, filter replacements and high maintenance costs. We believe customers deserve a better ownership experience. Native M3 Pro is designed to solve these pain points through long-life filtration, connected monitoring and dependable after-sales support, all backed by an unconditional three-year warranty. This launch reflects our philosophy of building products that are durable, thoughtfully designed, easy to use and smart,"

- Varun Khaitan, Co-Founder and COO, Urban Company.

Engineered for premium performance and smart living

Building on the success of Native’s flagship purifiers, the M3 Pro combines elevated aesthetics with advanced technology:

• 3-Year No Service Required: Engineered with long-life filtration technology that operates seamlessly for three full years without needing filter changes or routine servicing.
• 100% RO Purified Water: Ensures that 100% of the water passes through the RO membrane to eliminate heavy metals, chemicals, and impurities.
• Premium Build: Equipped with a durable, food-grade stainless-steel storage tank.
• Smart App Integration: Allows real-time monitoring of filter health, water quality, and key performance parameters directly via the Urban Company app.
• Advanced Mineralisation & pH Balancing: Enhances water taste while restoring essential nutrients and maintaining optimal pH levels.
• Dot-Matrix Smart Display: Provides sleek, intuitive on-device updates.

The launch comes as Urban Company's Native business continues to witness strong growth. In FY26, Native recorded INR 267 crore in revenue from operations, representing 130% year-on-year growth, while Net Transaction Value (NTV) grew 122% year-on-year to INR 345 crore. The company also maintains an average 4.5-star customer rating across platforms and a 75% customer renewal rate, reflecting strong customer trust in Native's lifecycle service model.

Native combines thoughtfully designed hardware with professional installation, technology-enabled monitoring and Urban Company's trusted after-sales service network. By integrating products with services, the company aims to redefine home appliance ownership around reliability, transparency and lifecycle value rather than one-time product sales.

The Native M3 & M3 Pro, priced at INR 22,000 onwards, are available for purchase immediately across India on the Urban Company app and official website.

About Urban Company Limited

Urban Company Limited is a technology-driven platform that connects customers with trusted professionals for home and beauty needs. As per Urban Company’s 9M FY26 Earnings Index, average monthly net earnings in-hand reached INR 28,322 for all active service professionals (ex. InstaHelp), while the top 5% of service professionals earned INR 51,673. 

In addition, all active service professionals are covered under group life and accidental insurance, which includes life insurance cover of up to INR 10 lacs, disability cover of up to INR 6 lacs, as well as accidental hospitalisation and OPD treatment coverage, among other benefits.