The biggest platform for the mobile application in terms of market Apple has just taken another step to ensure its quality. Apple has started rejecting the submission of ios or MacOS application containing their price in the name. Mobile app development unit experiencing the regular rejections in application submission in Apple store due to pricing in the name.
For the past month or so iTunes Connect service has been blocking the submission of application in App store When mobile app a metadata includes pricing detail. This effort from the Apple is the result of that developer keep pushing the free app in App store and MacOS and are trying to be different from similar free apps.This tactic is used by the developer to make their app more popular to capture maximum users attention. Apple has noticed this and warned the developers to avoid adding the price in metadata but now the company has gone for further action.
Now if a developer tries to push the application in APP store with metadata including the price this message will pop up. Your app’s name, icons, screenshots, or previews to be displayed in the App Store include references to your app’s price, which is not considered a part of these metadata items. Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description. Changes to your app’s price can be made in the Pricing and Availability section of iTunes Connect. With the message submission of the application will be rejected. Despite the new rule or guideline some of the existing application in Apple App store continues to show the price in the name. But the coming update is likely to be rejected it doesn't fall under the new amendment. Google's Developer program policies do not involve any rule against adding pricing in app name or metadata. Same Microsoft also does not hold any policy against mentioning the cost of the app in the name of the application.
Apple is known for its reputation for the high-quality product, to maintain it that way company has taken this step. Mobile app development industry now has to look or create another way instead of putting the pricing in the metadata. Maybe in future Google also implement this as android application contains a wide range of apps having priced in their name.