More than 70 percent of people read app reviews before downloading an app
If you look for app reviews on the internet, you will find them in abundant quantity. In other words, you will not be able to find an app without any review in app stores easily.
And why not?
Reviews are extremely important for any business and there is a crucial need for businesses to get app reviews. According to a report released by Apptentive, it was seen that more than 70 percent of people read at least one app review before making the decision to download it.
Image Credit - HubSpot
This is one of the reasons why app developers are now approaching app review websites to get their app reviewed.
Another factor that customers tend to notice before installing an Android or iOS application is its app rating in the respective app stores. That's why in this article, we will be covering different aspects of mobile app reviews and the reasons why businesses need to collect reviews.
There's no denying the fact that a customer's feedback plays a vital role in the growth of a business. This is because with the help of feedback the business owners are able to know if their products and services that they are getting accepted by their target audience or not.
The mobile app reviews for businesses act as a strong base for building the trust and the authority of a brand with its target audience. Things like the pain points of the organization and customer requirements/needs can also be known with the help of business app reviews and their insights.
Below is a list of important factors that can help you in answering such questions regarding app reviews, customer feedback, and app ratings.
As mentioned in some of our previous articles, the conversion rate of an app is majorly impacted by the ratings and reviews received by it. So, we can say that if an application is getting better reviews, it could result in the improvement of the conversion rates.
Revenue generation is the ultimate goal for any business and mobile applications are no exception to this rule. Here, the app reviews also act as a great source of credibility that can influence the purchasing behavior of the app users.
There are hundreds and thousands of app developers who want to get their app reviewed and rated, which also leads to the generation of a support community for the app. A community is an effective way to bring together people who support the app worldwide.
When it comes to mobile apps, one of the main objectives is to achieve a high user retention rate. Developers can easily boost user retention for their app by maintaining a line of communication that will also result in better user engagement on the application.
As per a recent survey, it was seen that instead of complete 5-star ratings the apps with 4-star ratings are considered to be much more genuine and receive greater app visibility in the app stores like Apple App Store and Google Play Store.
Negative mobile app reviews are common and are also often seen as part of the process of launching a mobile application. But not everyone can bounce right back from negative reviews.
So, we will be helping you by showing you how you can turn your negative app reviews into positive ones. Here are the three ways to achieve this goal:
The negative reviews and low-star app ratings act as an easy way for app users to vent out their frustration and sometimes confusion over the application. This is the part where identifying user behavior comes into play that means that as a mobile app developer you need to find out what reasons are leading to bad app reviews.
To find a way around negative mobile app ratings, the app owners can use different channels to collect users’ reviews and then ask for their feedback on how the mobile app can be improved. This way you will be able to initiate a two-way customer engagement and then after some time, you can ask for their valuable reviews again via surveys.
Another way to handle low mobile app ratings is by respecting the negative critics of your app and learning from them. Being a mobile app developer, you can proceed with various software and tools to efficiently manage the application reviews and respond to each customer feedback.
The main aim here is to convert the users' negative app experiences into positive brand experiences. So whenever a customer leaves a bad review on your mobile app, don't start the response by being defensive about your app or brand. The process of problem-solving involves communication between the company and its customers, otherwise, the issue will remain unsolved.
What an app user looks like on a web or mobile application are some key app moments which are also known as highlights of using the application. That's why mobile app developers and designers should add a number of these key moments throughout the mobile app navigation of the app.
The above image shows the different types of key moments showcasing the need of the consumers from the app and why the app users are drawn to the mobile apps that offer their requirements. In fact, marketers nowadays are considering various new marketing tactics for promoting their apps.
Below are some of the best places where you can easily collect a ton of mobile app reviews for your business:
Everyone knows what Google is and how it is one of the top global tech organizations in the world with an array of successful digital products and services. A great example is Google Reviews which is considered a trusted source by millions of people from all around the world. If you are someone who owns a mobile app business, it is recommended to get as many reviews on Google as possible.
As we have already discussed in one of our previous articles, we talked about how push notifications are effective in driving user retention. The in-app notifications are effective as well as efficient ways to ask for app users’ reviews. These push notifications can also be used to remind users if they have not reviewed the app yet.
Facebook is an active social media platform where hundreds and thousands of people post content each day. Although it is considered outdated by some, it is still a great site to collect business reviews on the recommendation section of your mobile app development business. These reviews can be further used as 'Highlights' that you can display over your Facebook timeline as well.
In one of our previous articles, we made the point that every mobile and web application needs some sort of promotional landing page, a technical blog or a website. And now, you can add a new feature to your app website focusing on app users’ reviews regarding your application and give it an app rating as well.
The app stores like Google Play Store and Apple Play Store are among the top five channels that are used by businesses and companies to collect mobile app reviews on their mobile applications. The app store reviews are vital as before installing an app as users tend to scroll through the latest app review.
Apart from all the above-mentioned points, app owners and developers also have the option to go for third-party websites to get their app reviewed and rated. These mobile app review websites can help your app in reaching a large following of people in a short span of time.
So, this was our take on why collecting mobile app reviews is so important for your business. We hope that this article provided you with some great valuable insights regarding the importance of mobile application reviews for every online app business.
But if you think we missed out on mentioning some of the points, just ‘Comment’ in the section down below, we will revert back to you at the earliest. And while you're at it, don’t forget to tap on that ‘Subscribe’ button for more updates straight from the mobile app industry.
She is an experienced business and marketing consultant of the mobile app industry; advising on anything from the perfect branding to the latest tech releases. She is passionate about writing well-researched reports to help the app owners and the mobile app industry audience. She has a vibrant touch that goes well in her writing as well.