News

User-Friendly App Is The Key For Maximum User Retention

Keep more focus on making your app user friendly

User-Friendly App

The mobile app market is getting more intense every day with the addition of hundreds of apps to the app stores. With the introduction of new technologies such as AR and VR, app business is growing at double pace. However, in developing an app that stands out of the crowd and users get addicted to it requires extra efforts on basic factors of the app.

App Annie, the app market data and insight company released a survey report that states that user-friendly apps have the maximum retention of the users. The company carried out a survey by asking what helps in attaining the maximum user retention considering the to mobile app factors. Among all the top factors that drive the user retention, user-friendly experience voted by 59% of the people as the key feature.

Research Graph

35% selected ‘value-added features’ as the prime factor and the reason for users visiting again to the app. The third place is acquired by the ‘Targeted relevant content’ with 29 %, however, the user-friendly experience is almost double than the ranked 2 and 3 factors. The ‘network effect’ and ‘personalized communication with the users’ scorer worst in the survey with 15% and 17%  respectively after 7% said they have no idea.

Research Graph

“Developers will want to balance creating the best possible in-app experience with using these other factors as ways to cement or incrementally improve retention. Given that it’s less costly and more effective to retain an existing user than to acquire a new one, this is an area worth investing in” App Annie reported.

In a report that the company released on 26th of September said that it surveyed over 800 app marketers to know what will be the app market budget in future. App Annie reported that out of 800 marketers 63% believe app market budget will increase in general. Where 23%  said that the app market budget will ‘increase a lot’. On the other hand, only 5% of the marketers shared that their app market budget will decrease in the coming time.

Manish <span>Content Strategist</span>
Written By
Manish Content Strategist

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Think Your Professional Journey
Deserves A Spot In Our 40 Under 40 Report?

Featured Success Stories

News

Google Chrome Now Supports Oculus Rift For Web-Based VR On Desktops

4 min read  

Google Chrome now supports the VR content on websites for Oculus Rifts headset. The update comes in the Chrome 66 version that Google pushed a couple of days back. However, the change was hidden beneath the codes until one Reddit user spotted it and shared over the internet. Now, the Chrome browser

News

For The First Time Ever, YouTube Is The Top Grossing iPhone App

4 min read  

It’s been a few years that YouTube is struggling hard to grab the very first position on the top grossing app list. However, the company’s efforts seemed to be yielding results for it. YouTube has become the top grossing iPhone application in the US for the first time ever. The company h

News

‘Prithvi’ World’s First AI Climate Change Monitoring Device By IBM

4 min read  

Climate change is one of the most used yet ignored terms by all of us. While some of us might be ignoring it less by putting some conscious efforts, most of us are just living by the day waiting for it to correct itself. But, the changes happening will not impact only a few, they will catch us all.

News

Google Podcast Is Here: The Innovative AI-Based Android App

4 min read  

Podcasts have become a thing now. However, they are still not discoverable for many users. But, Google's step of launching its own podcast may prove to be a significant move in this direction. Podcasts help us listen to everything we wish to gather information about. Google Podcast seems to make

Featured Success Interview

Interview

Interview With Coyote Jackson, Director of Product Management, PubNub

MAD Team 4 min read  

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

Interview

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MAD Team 4 min read  

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

Interview

Interview With Gregg Temperley, Founder Of ParcelBroker App

MAD Team 4 min read  

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

App Development

How to Implement Artificial Intelligence and Machine Learning in an Existing App?

MAD Team 11 min read  

AI is for decision making, and ML makes the system to learn new things from data.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.