The AR apps will be major cause for exponential hike in mobile app economy next year
The mobile app Industry is at the boom right now, and the economy is touching the peaks every single day. But the mobile apps economy will go skyrocket in 2018 according to a new prediction. App Annie, the mobile app market data, and insights company published a new report predicting the new fiscal figure for the mobile app economy in 2018.
The reports show that the total amount of money spent on mobile apps by users will climb by 30 percent next year. Where the mobile gaming apps keep leading as the primary contributor and in-app purchases will help the non-gaming apps to draw more revenue.
As Google and Apple will mark their 10th anniversary for their respective app stores in 2018, the app economy will go beyond the records. Moreover, Apple is also expected to be the first company to touch 1 trillion milestones ever.
Matt Miller from App Annie wrote,
“Games will continue to account for the majority of overall spend. However, the share of spend for apps outside of games will increase next year as its growth rate outpaces that for games. This shift, which has been largely driven by subscriptions, is a strong reflection of the app economy’s increasing maturation as the value that apps deliver to users broadens."
Google Play Store homes 3.5 million apps whereas Apple’s App Store is consist of 2 million iOS apps until 31 October 2017 and more apps will keep adding to the store's at the exponential rate. By the end of 2017 more than 40 countries will generate $100 million in revenue each via iOS and Android apps combinedly, according to the report.
China will keep leading as the prime market for the mobile app marketers in 2018 with enormous growth. India and Brazil will experience the hike in the total hours spent on mobile apps by 50% and 30% respectively. The developing markets of India and Brazil are the top revenue generators after China.
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