OnePlus to be Dismantled? Is this iPhone Competitor Shutting Down?

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Evidence suggests the OnePlus brand is being dismantled amid falling sales and cancelled product launches, signaling a major shift in strategy.

Imagine waking up to find that the brand that taught us to "Never Settle" might be settling for good. A shocking new exclusive report suggests that OnePlus, the flagship killer that once dared to challenge Apple and Samsung, is reportedly being dismantled by its parent company, OPPO.

This feels like a sudden jolt, but the report claims the writing has been on the wall. Despite a massive $14 billion lifeline from OPPO in 2022, OnePlus has reportedly struggled to stay afloat. The numbers are grim: global shipments are said to have plummeted by over 20% in 2024, with market share in key strongholds like India and China nosediving.

The company’s Dallas headquarters has already shuttered, European teams have been gutted, and major upcoming products, like the OnePlus Open 2 and a compact OnePlus 15s, have been scrapped entirely. 

Just as the internet began to mourn, OnePlus fired back. Robin Liu, CEO of OnePlus India, took to social media to vehemently deny the rumors, labeling the report false and unverified. The company insists that operations are running normally, especially in India, its biggest market.

If you have a OnePlus phone in your pocket, don't panic. Even the grim report admits that current devices will continue to receive support and updates. However, the future of new OnePlus devices is now clouded in uncertainty.

We may not see a formal shutdown announcement next week. What we are likely witnessing is total assimilation. The brand might survive as a logo on the back of an OPPO phone, but the company behind it seems to be fading into history.