News

TikTok’s Lighter Version Of The App Reaches 12 Million Downloads

The Lite version of TikTok was launched in August last year.

TikTok Light Version App

TikTok, a media app for creating and sharing short videos, has gained a lot of popularity across International markets, including the U.S. where the app has been seen topping the App Store charts. As a result, Facebook and Snapchat have desperately been trying to copy its features for their audience.

The company has been planning for global expansion by targeting emerging markets like India and Indonesia, where it’s quietly-launched ‘TikTok Lite’ app has been picking up popularity in the latter half of 2018.

TikTok’s Lite version consists of two separate apps.

The first was initially launched on August 6, 2018, in Thailand but is now available in other Asian markets including Indonesia, Vietnam, Malaysia, and Phillippines.

This version has gathered around 5 million installs since it’s August debut and is available in the Play Store with a lowercase ‘l’ in ‘Lite,’ which tells you the difference between this and the other app.

The second version of TikTok Lite(written as ‘Lite’ with an uppercase ‘L’) was launched on November 1, 2018, and has gathered around 7.1 million total downloads, according to the Sensor Tower data. India has played a major role in defining the app’s popularity.

This app version has also been installed across 15 additional non-Asian countries, including Brazil, Algeria, Russia, Egypt, Tunisia, South Africa, Dominican Republic, Kenya, Costa Rica, Nigeria, and Ghana.

When combined, the two TikTok Lite apps have acquired more than 12 million downloads in six months, Sensor Tower confirmed.

The TikTok Lite app is not being promoted as heavily as the TikTok flagship app when compared with the outsize marketing.

The marketing has been led by TikTok’s Chinese parent company, ByteDance which has had infused billions in outside capital recently. The company is currently valued at $78 billion. Below is an example of some of its spending

Sensor Tower found that more than half of TikTok Lite’s downloads came over the past month when TikTok Lite set its foot back in India.

TikTok’s main app has been downloaded more than 887 million times on Google play till date. ByteDance itself had publicly announced last July that TikTok user base had grown more than 500 million monthly active users- separating the regular users from the ones who have just installed the app on their phone.

The Lite version of TikTok app, which is now one of the world’s biggest apps could have done better than Facebook lite which grew to 200 million users in less than two years.

The problem seems to be how TikTok Lite is marketed in the Play Store. It uses screenshots and descriptions that make it look like just another version of TikTok. Users were disappointed to find that it is a consumption-only app and as a result, have left reviews calling it bad and fake.

According to our understanding, TikTok should come forward and clarify how its Lite version is different to abolish any confusion.

TikTok Light Version App

Major tech companies often offer a ‘lighter’ version of their app for emerging markets where low bandwidth is a big concern. TikTok Lite app is smaller in size(10MB to 11MB depending on the version) when compared to much larger 71MB of TikTok’s main app

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Intel Tweaks GPUs To Refine Overall Performance

4 min read  

The PC chipset maker revealed two new highlights intended to enhance the effectiveness of PCs running security programs that identify and cut-down hacking programs. Intel laid out the features toward the beginning of the RSA Conference, one of the biggest yearly cybersecurity events.“Spect

News

Uber and Law Authorities Settles Down for $148M Over 2016 Data Breach Scandal

2 min read  

Uber, the ride-hailing giant, has finally agreed for paying $148million to the legal authorities for its data breach scandal. In 2016, the hackers stole almost the data of its 25 million users by breaching the company’s data security firewall.In late 2017, Dara Khosrowshahi, Uber CEO uncov

News

Android Robocop AI 'A New Weapon by Google to Destroy Malware'

4 min read  

Google has got a huge success in its long quest to develop a machine learning for trapping and destroying malware.Adrian Ludwig, head of Android Security mentioned while speaking at the Structure Security Conference in San Francisco that the structures have been trained by ads goliaths consuming

News

Mute Your Instagram Frenemies With Freshly Rolled Out Settings

4 min read  

Instagram is probably one such social networking service that keeps listening to the users in order to roll out changes. The change (that I will talk about later in this article) is actually a great offering for every Instagram user looking forward to getting this most exceptional feature. 

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH