Snapchat Lens Challenges To Take Over TikTok | MobileAppDaily
Social Media

Snapchat Releases Lens Challenges To Take Over TikTok

Some of the initial Snapchat Lens challenges are based on holiday themes

https://dk2dyle8k4h9a.cloudfront.net/Snapchat Releases Lens Challenges To Take Over TikTok

 

Social media platform, Snapchat is looking forward to increasing their overall rate of user engagement by adding a new feature to their mobile application. This Snapchat update is basically a new feature of the Snapchat app that is known as the 'Lens Challenge', where the app users can directly use this latest feature by participating in different types of Snapchat challenges.

Now you can create a snap on the Snapchat application with a lens that is themed to a specific song, event, dance, occasion, holiday or anything else in that manner.

Let's try to understand it with the help of an example; at present one of the Snapchat challenges includes a sing-along on the song 'Jingle Bells' by the singer Gwen Stefani which is based on the Christmas theme. In case you want to have a look at some of the latest updates about social media, feel free to visit the ‘News Section’ of MobileAppDaily.

latest updates about social media

How To Use Snapchat Lens Challenge Feature  

You can simply access a new Snapchat challenge from the section of Lens Explorer that is present in the mobile app itself, then all you need to do is lip-sync along with the song that is selected. Once finished, the team of Snapchat will be sending this snap challenge to the Gwen Stefani Challenge story. Here, users stand a chance to be featured in the Snapchat app. This Snapchat update seems to be as interesting as the hidden Game Of Thrones Snapchat filter with the secret Snapcode.

Apart from this, Snapchat has also added another challenge known as the 'Disappear' challenge which is curated by a Snapchat user by the name Jye Trudinger. In this Snapchat lens challenge, users are advised to take two images that should superimpose, and the superimposition process of the images should make the subject of focus disappear in the snap.

As a user, you also have the option to watch other users' challenge snaps while going through the Lens Explorer section. Another point worth mentioning is that a challenge doesn't have to be public, which means you have the choice to share a challenge privately with your close friends and family members.

The social networking site Snapchat is the latest company to offer a facility with official challenges to its users in which they can participate. But it is not the first company to come up with this concept i.e. TikTok, an app owned by the Chinese company Bytedance, was the one that brought this whole concept to the existence and has now perfected using challenges by encouraging viral trends as a primary way to keep its end-users highly engaged.

Let’s see how this new Snapchat update of challenge feature will contribute to the user engagement rate of Snapchat in the upcoming months.

Tanya Singh
Written By Tanya Singh

Tanya Singh currently works as a Content Strategist for MobileAppDaily who is known to have an undying appetite for good content especially when it comes to trending technologies like Artificial Intelligence, Blockchain, and IoT. In her free time, you will find her binge-reading through the latest gadget and app reviews.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Facebook Releases The Messenger Kids App

Eric Jones 4 min read  

Facebook came up with a new product for the minors that will help them to access the social media service legally. The social media giant has launched a new version of the Messenger app for children aged between six to 12 years. The new chat app is exclusively for the children under the 13, who are

Social Media

Instagram To Bring Standalone e-Commerce App For Shopping

Vikram Khajuria 2 min read  

The e-commerce shopping is already at its peak, and still, there is a lot to come. To tap on such an opportunity, Instagram has started working on a new standalone app that will let the users shop from that app directly.As per the report, Instagram may name the standalone app as IG Shopping. Eng

Social Media

Snaplication: Macdonald's Uses Snapchat to Hire People

Eric Jones 4 min read  

We are living in the era where social media is the most powerful channel in order to acquire almost everything. Social media platforms will get you everything if know how to optimize them. The Snapchat is the most popular social media apps among the teens and almost everyone is aware of that. Not on

Social Media

Facebook Kills AI Program When Bots Started To Communicate In Their Own Coded Language

Ariana Johnson 4 min read  

The  researchers at the  Facebook Artificial Intelligence Research (FAIR) pulled out an Artificial Intelligence project after it started to communicate in their self-developed coded language.According to the reports, Facebook had to stop a program that the researchers were experimentin