Why You Need To Transform Website Into Android or iOS App - MobileAppDaily
app development

Why You Need To Transform Website Into An Android Or iOS App

Here are the reasons to switch from website to mobile app.

https://dk2dyle8k4h9a.cloudfront.net/Why You Need To Transform Website Into An Android Or iOS App

Websites are a valuable resource which supports the businesses by providing a steady sales platform to the customers. Overall, a website can be referred to as a cost-efficient tool for communication between a company and its clients. 

But is using a website for your business enough or you need to change this strategy to make your business output more fruitful. The websites can be accessed using a browser like Internet Explorer or Google Chrome. The users can visit these websites on their laptops, desktops, tablets, smartphones and basically any device with a browser facility. 

Join our global community 135K Followers

In the last few years, the whole platform has gone through some drastic changes as the technology is constantly evolving and new trends are hitting the market from time to time. Due to this, there has been a noticeable change in the usage of data by the end-users, some of these changes are:

  • The users are now using the hand-held devices (i.e. smartphones) more frequently than the non-mobile devices (i.e. desktops).
  • These hand-held devices are offering more advantages than other devices for both parties including the end-users and companies. 

After seeing these changes, the companies decided to change their strategy a bit by making their already existing websites mobile-friendly and more responsive with respect to the users' requirements. But even after modifying their previous websites, the rate of improvement in the user engagement and interaction was not up to the mark. 

 user engagement and interaction Graph

The reason behind this, is the lack of many useful functionalities like GPS services, Push Notifications, Offline Accessibility, Camera support and many more features which are provided in mobile applications. So, in order to take advantages of these functionalities to the fullest, businesses are now turning their websites into mobile apps. As today the customers prefer mobile apps over websites, which can be also seen in the above-mentioned statistics. 

Reasons to convert Website into a Mobile App

Reasons to convert Website into a Mobile App

1. Offline Accessibility

One of the biggest reason that companies should convert your business website into an app is that the mobile application provides the option of offline access to their customers. The facility to work offline is also the most fundamental difference between a mobile app and a website. With the instant offline and online access to content in the mobile apps, the users can consume the information faster while experiencing a seamless user interface. 

Mobile applications of various different industries like retail, entertainment, finance, gaming etc. are offering incredible online as well as offline access to their end-users just by a tap on their smartphone's screen.  

2. Push Notifications

We have previously discussed the role of push notification in driving retention and their importance in mobile apps. That’s the reason why these push notifications have now become a mandatory feature in the development of mobile applications. So, this facility of push notifications works great for sending instant updates to the targeted audience, which in return can help in spreading more awareness about the brand. 

The in-App notifications are the type of notifications which are received by the user when he/she opens the app and interacts with it. Majority of Startups and SMEs (Small to Medium-scale Enterprises) are using these non-intrusive notifications to promote the products and services through their mobile app. 

3. Engagement & Interaction 

Nowadays, the companies prefer building the websites that attune their clients with associations based on the tasks with ease of accessibility over applications. But brands often need to turn a website into android or ios app as they see they growth graph dipping low. The mobile apps allow these brands to have their own interfaces for offering users an engrossed two-way experience. 

This can further simplify the process of sharing of information from one user to another, as the one-click option will surely boost up the user engagement rate on the platform as well. The customer interaction related to the purchase of any product/services or any platform related query will also spike up. 

4. Cost & Productivity

With mobile applications, you can expand the reach of your targeted audience in a very short amount of time, in comparison to the websites. The marketing costs are reduced in the case of mobile apps as extra mediators are removed from the process. With the cost reductions, the productivity rate is increased as well by almost one-fourth ratio. 

The more you communicate with the end-user directly, the more you are contributing to reducing the marketing cost. And if you have the most popular social media platforms integrated with your mobile app like Instagram, Twitter, Facebook etc. Then your brand's social media footprint will also increase with each unique visitor at your app. 

5. Branding Purpose

The branding and design are other significant reasons why you should transform your existing website into an Android or iOS mobile app. Because the mobile applications act as a brand ambassador for your business, unlike the company websites that cause hindrance in user interaction. As discussed above, the mobile apps do not have to rely on the browser's support and internet connectivity of the device. 

If you are in the midst of switching from a website to a mobile app then our suggestion would be to redesign your brand at that moment. This is because then you will be able to customize the application more precisely as per the demands and requirements of the users from the app. 

6. Faster Approach

One of the main requirements of the users now is the speed, as they want to access information faster than before. This reason is also urging the businesses to take them digitalization on to the next step by mobile apps because they are proven to be 1.5 times faster than the websites. 

Because a majority of Android, as well as iOS applications, are built on JavaScript, the running of function can be quicker from three to five times. These functions run in the segment of the back-end development which also enables the end-users to have a seamless experience in the front-end segment of the app. 

7. Personalization

Customers absolutely love when they can content is personalized according to their preferences, likes, and dislikes. With personalized content, the end-user tends to develop a connection with the mobile app itself. This user-centric approach of content also comes in handy while curating the message for push notifications. 

With the application, you can let your targeted users select and define their choices and preferences beforehand, especially when it comes to the content. Then with the engagement observations, your app can suggest custom recommendations to the users to make them stay for a longer period of time.

These are the essential reasons on why businesses are opting for the opting of converting their business websites into mobile applications. Moving on to the part of the website to app converter which is basically a software to help you convert your website into an Android or even an iOS mobile application. 

To convert your website into an app for Android and iOS is a great option to restart your business. And in case you are looking to start a business, you can directly go for the app development for your business instead of first creating a website and then turning it into a mobile app. 

As per as our expertise, instead of picking one of these websites to app converters you should hire a top-notch app development company for this requirement. This kind of professional help will make sure that no boundaries are left uncovered and the final product matched with the expectations. 

Advantages of converting a Website into an App

Advantages of converting a Website into an App

  • Better Search Engine Optimization: Back in 2016, when Google first rolled out its first ever 'app first' ratings, this indicated the beginning of something. This was also the time when Google started linking the websites to the user's mobile applications. In order to make your business survive, you have to follow the rules set by Google.  Because there have been cases where the brands didn't take the Google trends seriously and it cost them millions of dollars. 
  • Higher Engagement Rate: Applications have a greater user engagement rate in comparison to the websites, in apps features like push notifications act as a medium in increasing the user interactions with the app. This is done by sharing customized content with the user via a push notification. If the message is a preference selected by the user than its more likely that he/she will engage with it. 
  • Huge Community: At this point in time, brands are continuously working on how to get more loyal customers and apps are something that is preferred in gaining a number of users in a shorter time period. As you might have already seen, now the brands are highly focusing on building their own communities. Basically a user base of loyal customers where they can share important insights regarding the brand. 
  • Use of device features: Unlike websites, you are allowed to use your device's features with your application. Some of those features are the camera support for face detection filters or scanning of documents, GPS to track down a location or accessing the maps along with other services and many more. Every device has distinct features and none of them are supported by the websites but just apps. 

So, these were some of the main advantages if you want to change your business website into a mobile app. Hopefully, we have covered all the essentials reasons behind the process to convert website to app. 

Don’t forget to click on that ‘Subscribe’ button so that you get notified every time something amazing happens in the mobile app industry. 

Akash Singh Chauhan
Written By
Akash Singh Chauhan

Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

Latest Articles

app development

Best Tools For Mobile Game Development In 2018

Vikram Khajuria 4 min read  

With the steady advancement is technology, mobiles are getting more smarter day by day. Now smartphones are not merely a device to send the message or make a call. The games make an obligatory part of the smartphone. In fact, users spend more time playing games on their smartphones rather than any o

app development

Are You Using 12-Factor App Methodology ?

Akash Singh Chauhan 4 min read  

In today’s world, most of the SAAS services are being deployed as the web applications. This action requires the development team to deal with many processes to successfully deploy the app. If you are a member of such team then you must know that the process isn't easy, the team encounters

app development

From Marshmallow To Oreo: What Has Changed In Android?

Akash Singh Chauhan 4 min read  

In every couple of months, a new mobile operating system version is launched in the market to maintain a flow of constant improvisation in the process. The average time span of an operating system update cycle ranges from 9 months to over a year. The two of the most widely known mobile operating sys

app development

Bugs and the Bottom Line: A Rare Look at the Cost of App Instability

Alex Fishman 4 min read  

The move from mobile ready to mobile first has garnered much industry attention.  Gartner projects that, by the end of 2017, demand for mobile app development will be five times more than development capacity due to the pressures of mobile first.  Add to this the complexities for developin