21 buttons social-network mobile app for fashion lovers just raised $10 million in a series A funding. The app enables the users to share their fashion style with others and let them buy clothes with the needed information.
The funding was led by the Kibo ventures along with some well-known investors like Samaipata Ventures, Breega Capital, 360 Capital Partners, Banc Sabadell Venture Capital, Sputnik, and Mediaset.
The app works as e-commerce platforms for the 'fashion influencers' and trendy fashion seekers but with a different approach. The users can post the photos of their new and modish wardrobe to inspire other fashion lovers. While posting, a fashion enthusiast can also tag the clothes and brands which helps other users to easily discover and by them within the app. Users can make their profile and start sharing their style on the platform to spread their taste of fashion.
The more people buy through the app inspiring by your posts more money will be awarded to the user. Users can also follow other users, influencers and discover the most trendy clothing style for their wardrobe.
“A fashion trend portal where you can both share your outfits and earn money as you discover, buy, save and combine all the most closely related looks to your style.” company noted on their website.
Launched in 2015, 21 buttons is currently filing the wardrobe of fashion seekers in three countries Spain, Italy and UK. Marc Soler and Jaime Farris, the founders of the Spain-based app are planning to use the fund in companies growth to introduces the app in more international markets.