technology

Google Opens Up Stories Ads For Accelerated Mobile Pages

The call for AMP stories has gained more momentum due to the push of big phone screens.

Google Opens Up Stories Ads

Accelerated Mobile Pages or AMP stories are something that is not new and is already employed by Snapchat and Instagram. To make the most out of such an opportunity, Facebook came up with its AMP stories, which first appeared in the Google search.

In a new update, Google launched the Stories ad format for its AMP through the Google Ad Manager. 

The call for AMP stories has gained more momentum due to the push of big phone screens, and now we have foldable displays also. Portrait images, videos, and infographics are widely used nowadays, and its navigation makes it more convenient. Thus it makes sense if Google has rolled out such a function when other similar platforms are also coming up with AMP story options.

AMP Story

Also, full-screen Stories Ads append more value to the brands and who doesn’t want it? If the user wants to skip it, it can be done by a call-to-action option. Google also added ad attribution labels for the users' comfort as it will help them to distinguish between ads versus organic content.

As said by Google, the AMP stories are built on three principles, which are:

  • Immersive: The idea to make the stories more immersive and engaging by letting the user chose what he wants to watch.
  • Performant & Secure: With the open-source AMP & HTML ad framework, the ads are always performant and secure.
  • Open: It will let the ad provider participate in delivering monetization solutions for story creators.

Google conveyed that the company is presently working with advertisers and publishers to release the programmatic story ads in the future

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

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