Viacom Launches MTV Play App In UK To Stream MTV Reality Shows

The MTV mobile app will target the younger audience!

MTV Play App

Viacom, an American multinational mass media conglomerate is set to launch MTV’s first SVOD mobile streaming app.

Dubbed as ‘MTV Play,’ the app will initially be available only in the U.K, offering a wide range of MTV shows such as Teen Mom UK and The Hills, as well as the live feed of MTV channel.

The subscription cost of ‘MTV Play’ is £3.99 (around $5.22) a month and is targeted towards younger audiences (18-34 years old), who wishes to catch up on the youth-focused reality shows.

The ‘MTV Play’ app will initially be available only in App Store or Google Play, and would later be distributed among U.K telecom partners, as told by Viacom.

Arran Tindall, Viacom senior vice president, said in a statement,

He further added,

Viacom has partnered with Virgin Media in the U.K to propose the Nickelodeon NickPlay app and also offers MTV+ in Austria and Germany. The company has also lately announced that it would be producing movies directly for streaming giant Netflix.

Besides these partnerships, the company has also acquired Pluto TV, the subscription-free streaming service in the US, and also offers the Noggin app for $7.99 a month.

Dan Fahy, VP of commercial and content distribution at VIMN, said,

Moreover, Viacom isn’t the only US-based company to have launched an on-demand streaming app in the UK. NBCUniversal launched the Hayu app in 2016, which is available for £3.99 a month and offers various reality TV content.

Manish <span>Content Strategist</span>
Written By
Manish Content Strategist

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

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