mobile App marketing

UGC: New Marketing Tactic App Owners Should Definitely Embrace

Harnessing the power of user-generated content (UGC) brings enhanced engagement and customer trust.

New Marketing Tactic App

User-generated content i.e., UGC is the next wave in the app marketing world, enabling customers to become passionate ambassadors of a brand. This, in turn, results in far more engaged communities built around the brand’s affiliated services or products.

At this point in time when the market is so dynamic and the users so smart, using invasive mobile app marketing ideas that don’t agree with users is foolish. If you want to skyrocket your app downloads, go for User-generated Content (UGC), the best marketing tactic to focus on cultivating in 2019. 

It shouldn’t come as a surprise that advancements in mobile devices and technology gadgets are spontaneously driving growth, which has made ordinary consumers become extraordinary creators of their own user-generated stories. This has picked the momentum due to the easy availability of content sharing media, such as video-sharing platforms, social media channels, messaging apps, and many others.

What UGC Actually Is?

Today, the world is going crazy for user-generated stories that describe an individuals’ excitement, intent, and more importantly, their personal experiences about a service, product, and, of course, a mobile app.

It’s just another way users have chosen to share their views and feedback regarding what they like the most. And the best part is they are unintentionally making a brand or app famous among the audience.

User-generated content is just another type of content that has been created by unpaid users or fans, who happily share their stories through videos, messages, tweets, testimonials, and blog posts to show their gratification towards the brand. 

Types Of UGC 

Types Of UGC
To be clearer, UGC is also one of the most used marketing strategies app owners are purposefully using to make app marketing plans. Therefore, if you’re an app owner, you should be happy that you’re getting your app promoted by true fans and that without spending a single penny. 

Just like your fans, you can also create your own user-generated content to ensure optimum app success. 

Why Should Your App Implement UGC? 

Content is the king and you can ideally add it in your app marketing tactics kit. This is one of the most amazing content marketing tricks. If you’re not curating stories to bring your app on the top of searches, you are missing out on brilliant marketing opportunities. 

35% of B2C marketers plan to work on leveraging user or fan-generated content. 

The concept of UGC centers around user-oriented content creation, which is actually to make users feel satisfied and more connected with the brand. This should be your strategy to groom your app presence among the target audience. Bringing this into your routine of implementing app marketing ideas will drive higher conversion rates, excellent social engagement, and better ad performance. 

UGC Implementation Outcomes

How Is User-Generated Content Beneficial For App Marketing? 

The chances of your services or product to be successful entirely depend on how much user-oriented it is. Many enterprises, in spite of having good quality content for their website or app, don't last long as they are not aware of their target audience.

UGC allows the customer to tell what they actually want from the brand directly with their own stories. In today's digital-driven world, creating content has become very easy for a user, thanks to smartphones. Users are making the most out of it by passionately making their favorite brand much polished and curated among the audience. 

  • Increases app engagement: This is the prime functionality of the UGC. By creating their own content, the app tempts the customer to use it over and over again which increases their involvement. This ultimately raises up user interaction with the app. 
  • Gets maximum reach: With this kind of app marketing plan, you are allowed to involve the users in your app marketing campaign. Today, there’s the immense value of customers’ word of mouth which works positively to groom an app’s existence. Your users or promoters will automatically promote your brand which ultimately attracts potential customers. 
  • Bridges loyalty and trust: Branding or putting content by the user takes a bit of effort which shows the loyalty and trust customers have in the brand. This gets to know you how much long term customer you have. 
  • Effective communication: You probably must have a suggestion box in your app but hardly does someone post their feedback. Implementing a robust mobile app marketing plan including social media or other catchy ways will help you get the exact customer view regarding the product. 

But how do you create your own UGC?

Tips To Create Your Own User-generated Content Campaign 

When you’re curating content to please your customers, it shouldn’t seem like you’re intentionally promoting your app among them. It should be pleasing, bringing your app in the limelight using user interest areas. 

To make this happen professionally, you should be focused on the following considerations:

  • Bring customers forth 

Before start executing your mobile app marketing plan, make sure that you have created something exceptional that will clearly communicate with your customers. 

The campaign should be meant to tempt the audience by portraying their passions, values, and emotions. Remember, your user-generated content should create a wave of excitement among the users and the generic audience. 

  • Be creative and authentic 

Traditional mobile application marketing plans have almost become obsolete. Create something unique. Authenticity is the best policy when it comes to redirecting organic traffic towards your app. 

Converse with your customers in creative ways to let your app cover miles of success. If your story is relevant, it will undoubtedly travel through millions of mobile devices. 

  • Build a community 

Don’t portray your brand alone; rather, involve a skilled team or even community that helps you sketch out a proven mobile app marketing plan. Consumers should have the idea that they are connected with a brand app where a majority of people are concerned about their service experiences. 

Effectiveness of UGC 

Here are some stats that show how UGC has become an influential mobile app marketing trend for app owners.

mobile app marketing trend for app

Why Do People Share User-Generated Content? 

Why Do People Share Content

In a Nutshell 

User-generated content is the most effective and customer-oriented marketing plan for app promotion. It is based on the human nature of giving views or opinions, which make them feel valued.

By this method, a company can build the best app marketing strategies to promote its brand without investing much. Users also get authentic as well as transparent knowledge about the brand from another existing user. This strategy is effectively used by many companies like Starbucks, Coke, and others as a marketing plan for brand app promotion.  

There might be stories of your brand app that are being shared by users on a regular basis. Do you have any idea about them? The chances are that you must be having a great engagement for your app through all these user-generated app marketing ideas. So what’s going to be your story? Tell us in the comments!

Aparna <span>Growth Strategist</span>
Written By
Aparna Growth Strategist

Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.

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