Mobile app market strategy is an essential reason behind the growth of a company. Therefore, it is important to know the latest mobile marketing statistics.
Marketing has undergone a massive transformation since its inception. What started with copywriting of ads, banners, and channels like newspaper & radio, has become very personalized.
Users today can create their own custom searches and gather information, follow the news, and curate entertainment via smartphones. Therefore to tap into the consumer space, marketers started using smartphones as a medium for marketing and adopting mobile marketing strategies.
Multiple mobile app marketing agencies understand the present scenario goes through multiple mobile app marketing guide and methodologies to better their strategies & statistics and learn what the market responds to currently.
If you resonate with the idea above, here are some amazing mobile marketing stats for 2023 from different facets of the marketing industry and how to achieve mobile marketing growth.
Mobile marketing is an industry in itself right now. However, a couple of years back, it was rather small. The increase in the number of smartphones led to the sudden rise of mobile marketing. Currently, the industry is so dense that in order to learn what is working and achieve mobile growth mobile marketing statistics came into being.
Therefore, here are the mobile marketing stats for 2023:
Higher mobile app usage is one of the major reasons behind mobile marketing growth. It is because of this that many mobile app marketers started to adopt multiple strategies. So, here are statistics that bear their own importance.
Here are some of the most compelling mobile marketing stats for 2023 to tell you about the impact of mobile advertising and how it can affect mobile marketing growth?:
Mobile search can really help in reinforcing your strategies for mobile marketing. It majorly talks about Google considering it captures the largest market. Also, mobile search is the sole reason why companies are following growth of mobile content strategy:
Therefore, here are some statistics that may help you out:
Social media is amongst the best strategies for mobile marketing. A majority of marketers are jumping onto as many platforms as possible and providing content unique to the platform. So here are some mobile marketing stats for 2023 to catapult your social media growth.
Geography plays an important role in forging strategies for mobile marketing. Every geography has its own culture, therefore, the ways of marketing in terms of content, language, and even product offerings change. Therefore, here are some stats for location-based marketing.
Mobile payment is another facet that has become very popular, very early. Mobile payment wasn’t common before covid-19. However during and post the pandemic, the mobile marketing growth in this sector has increased because of a higher number of monetary transactions.
It is a well-known fact that people today consume content on smartphones. Therefore, it is essential to know about the mobile-based marketing stats for 2023 to reinforce strategies for mobile marketing.
Email marketing statistics is often called the mammoth of marketing not because it is huge but because it is old and regarded as obsolete by various marketers. On the other hand, there are some really fine examples of companies that take the benefit of email marketing to reap extra effort. Also, they eventually turn to become the most loyal customers, as they know a lot more before it is about to happen. Therefore to truly understand it, here are some mobile marketing stats for 2023:
It's not that users are constantly shopping on platforms where they can see advertisements. There are times users are using the calculator, watching the calendar, and checking out their own images & videos. These are places where you can not advertise anything, however, this does help in understanding user behavior for mobile marketing growth:
There are multiple mobile app marketing strategies that are often ignored but have the potential of garnering tremendous traffic. To learn about the top mobile app marketing strategy that is buzzing in 2023, have a look at our list of key marketing strategies:
Just like SEO, App store optimization (ASO) is the way app content is optimized on app stores i.e. Play Store and Apple Store for higher searchability. A lot of app creators do not adopt this mobile marketing app strategy and thereby lose possible traffic. With correct keywords, and phrases to describe the app along with well-written content, there is a possibility of improving the rank of the application upon search.
Having an app is essential today. Today the majority of companies are driving traffic and spreading awareness about their service using websites. The website allows marketers to highlight the USP of their products. It also enables marketers to use content marketing for higher traction. Therefore, it is amongst the best mobile marketing app strategy.
Influencer marketing is relatively new. Its inception started primarily from apps like Instagram, Tiktok, Youtube, etc. that provide image or video-based content. Right now, there are numerous influencers in multiple niches having a huge number of followers or subscriber bases. These numbers often cross the barrier of conventional celebrities such as pop stars, actors, sportsmen, etc. in terms of number. Finding an influencer, and sponsoring them to showcase your application is amongst the best mobile marketing tactics used today.
It is probably among the most lucrative mobile app marketing strategy. Utilizing social media for engagement is truly the most effective mobile marketing tactic to garner new clientele and increase awareness about your brand, products, and services. There are primarily a couple of platforms that have some great mobile app industry growth statistics that help mobile app marketers target better. These are:
In fact, currently there are marketers who are promoting their products via instant messaging services like Whatsapp. It is not an opportunity to miss considering a large fraction of people spend hours daily on their favorite social media platforms.
It is often witnessed that user retention is higher during the earlier days while it drops down eventually. There are so many companies that focus on engaging new customers while forgetting about the existing ones. Making sure that there are appropriate strategies to retain customers is better. Once that is laid out, focusing on bringing in new users would be ideal.
A lot of companies choose to use paid advertising for bringing in new customers. It is effective considering the advertisement is pushed at the top of the SERP (Search Engine Result Pages). This brings in relevant traffic. Also, the user is charged per click, therefore, the chances of creating a prospect via paid marketing are mostly high. It is another really effective mobile app marketing strategy.
In today’s day and age, Email marketing is often termed redundant. However, there are organizations that are gathering major leads via email campaigns even today. It is not about adding it to the kitty rather it is about doing it effectively. A great subject line and a compelling email can do wonders and therefore is worthwhile to consider as your mobile app marketing strategy, if not considered yet.
Online content has taken off over the year. However, in this situation, there are organizations that still think of quantity rather than quality. Having a media strategy will enable you to target customers better and understand the growth or failure of your content. Mindlessly publishing content on the Internet is not always gonna work rather having a strategic approach and careful placement will do.
Understanding the trends, patterns, and changes within an industry helps us measure the success rate of a plausible action. Keeping an eye on the mobile marketing statistics and mobile app marketing strategy plan is similar. It lets us understand which segment of strategy resonated more with the current target market? What strategies are working the best? Once someone has that intel, the next step is to carefully integrate or place to lead your way to market success.
In order to accelerate anyone can adopt three initial strategies that are content marketing, social media marketing, and having their own website.
As per a Statista report, the market size was estimated to be around $105.5 billion U.S in the year 2021. The industry is expected to compound to $243.7 billion by 2027. The CAGR is 13.5%.
Most common mobile marketing techniques that are used by marketers are:;
It focuses on creating engagement with the customers through multiple channels such as mobile apps, SMS marketing, social media, email marketing, and push notifications. It tries to create a dialogue between the brand and the customer for a better connection.
Mobile marketing goals of 2023 are:
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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