Category Marketing
mobile marketing stats 2023 Mobile app market strategy is an essential reason behind the growth of a company. Therefore, it is important to know the latest mobile marketing statistics.

Marketing has undergone a massive transformation since its inception. What started with copywriting of ads, banners, and channels like newspaper & radio, has become very personalized.

Users today can create their own custom searches and gather information, follow the news, and curate entertainment via smartphones. Therefore to tap into the consumer space, marketers started using smartphones as a medium for marketing and adopting mobile marketing strategies.

Multiple mobile app marketing agencies understand the present scenario goes through multiple mobile app marketing guide and methodologies to better their strategies & statistics and learn what the market responds to currently.

If you resonate with the idea above, here are some amazing mobile marketing stats for 2023 from different facets of the marketing industry and how to achieve mobile marketing  growth.

Mobile Marketing Statistics 2023

mobile marketing statistics

Mobile marketing is an industry in itself right now. However, a couple of years back, it was rather small. The increase in the number of smartphones led to the sudden rise of mobile marketing. Currently, the industry is so dense that in order to learn what is working and achieve mobile growth mobile marketing statistics came into being.

Therefore, here are the mobile marketing stats for 2023:

1. Mobile App Usage Statistics

Higher mobile app usage is one of the major reasons behind mobile marketing growth. It is because of this that many mobile app marketers started to adopt multiple strategies. So, here are statistics that bear their own importance.

  • Currently, there are a total of 3.8 billion smartphone users all around the world. (Source: Bank my cell)
  • The income generated by mobile apps is expected to hit a revenue of $950 billion in 2023. (Source: Statista)
  • 70% of users are likely to uninstall an app if it takes too long to load. 53% will leave the website if the load time takes more than 3 seconds. (Source: Think Storage Now)
  • An average of 40 mobile apps are installed on an individual's smartphone. (Source: Simform)
  • The gaming market is likely to make $102.8 in the year 2023. (Source: Statista)
  • Tiktok had over 115.2 million installs in the year 2020. (Source: The Hindu Business Line)
  • A total number of 218 billion app downloads were witnessed in the year 2020.

2. Statistics for Mobile Advertisement

Here are some of the most compelling mobile marketing stats for 2023 to tell you about the impact of mobile advertising and how it can affect mobile marketing growth?:

  • The total mobile advertising spending reached $223 billion in 2020. (Source: Statista)
  • In 2023, mobile advertising is expected to reach $339 billion. (Source: Statista)
  • Currently, people spend 50% of their time on social media apps and similar communication apps. (Source: Statista)
  • Facebook has over 2.93 billion users. (Source: DataReportal)
  • 44.8% of users find data related to brands on social media. (Source: Hootsuite)

3. Mobile Search Statistics

Mobile search can really help in reinforcing your strategies for mobile marketing. It majorly talks about Google considering it captures the largest market. Also, mobile search is the sole reason why companies are following growth of mobile content strategy: 

Therefore, here are some statistics that may help you out:

  • Google has a monthly traffic of 88.3 billion. (SimilarWeb, Jan 2023)
  • Google's market share is around 84.69% in January 2023. This is followed by the 8.85% market share of Bing, and 2.59% of Yahoo’s market share. (Source: Spark Toro)
  • In 2023, Google receives a daily search volume of 8.5 billion searches per day. (Source: Oberlo)
  • Bing is receiving monthly visitors of around $1 billion. (Source: Backlinko)
  • 55% of teenagers between the age of 13 and 18 prefer voice searches on Google. (Source: Marketing Dive)
  • The total revenue aggregated by China’s search engine “Baidu” in 2020 was close to $16.4 billion. (Source: Baidu)
  • 90.63% of a website’s content gets zero visits. Also, only 0.21% of websites get more than or equal to 1000 visits per month. (Source: Ahrefs)

4. Social Media Mobile Engagement Statistics

Social media is amongst the best strategies for mobile marketing.  A majority of marketers are jumping onto as many platforms as possible and providing content unique to the platform. So here are some mobile marketing stats for 2023 to catapult your social media growth.

  • Around 137 million new users joined social media in the month of December 2022. (Source: Datareportal)
  • The top 3 social media platforms are Facebook, Youtube, and Whatsapp. (Source: Meltwater)
  • The biggest pool of Facebook users falls in the age range of 25-34.
  • Tiktok has been the fastest-growing social media for two consecutive years i.e. 2020 (87.1%) and 2021 (18.3%). (Source: Insider Intelligence)
  • Linkedin images usually get 2X more comments while videos get 5X. (Source: Social Bakers)
  • 2023 regional penetration of social media is 72% in Eastern Asia, 72% in Southern America, 74% in North America, 84% in Western and Northern Europe, etc. (Source: Meltwater)

5. Location-based Marketing Statistics

Geography plays an important role in forging strategies for mobile marketing. Every geography has its own culture, therefore, the ways of marketing in terms of content, language, and even product offerings change. Therefore, here are some stats for location-based marketing.

  • As per 80% of marketers location-based marketing can lead in the value of 3 key metrics.
  • 80% of users showed interest in location-based alerts (Source: Wakeup Data)
  • About 50% of brands target their customers based on their location. (Source: Location Based Marketing Association)
  • Around 25% of the marketing budget is spent on location-based marketing. (Source: Location Based Marketing Association)

6. Mobile Payment Usage Statistics

Mobile payment is another facet that has become very popular, very early. Mobile payment wasn’t common before covid-19. However during and post the pandemic, the mobile marketing growth in this sector has increased because of a higher number of monetary transactions.

  • Over 2 billion people use mobile payments globally. (Source: Business of Apps)
  • Apple pay has over 50 million users, however, 93.9% of them don’t use the service. (Source:
  • An estimated 1.31 billion proximity transactions are expected from mobile payments in 2023. (Source: Statista)
  • The top most popular mobile payment apps are Paypal, Apple Pay, Google Pay, Venmo, and Zelle. (Source: Statista)
  • The top countries with proximity mobile payment transactions are China (87.3%), South Korea (45.6%), the US (43.2%), India (40.1%), and Japan (34.9%). (Source: Insider Intelligence).
  • In 2023, the United States is projected to generate a transaction value of 220 billion. (Source: Statista)

7. Mobile Video Statistics

It is a well-known fact that people today consume content on smartphones. Therefore, it is essential to know about the mobile-based marketing stats for 2023 to reinforce strategies for mobile marketing.

  • Youtube has around 2 billion active users. Around 5 billion videos are watched on a daily basis. Also, Youtube every minute uploads 500 hrs of video. (Source: Youtube)
  • Marketers have increased their revenue by 49% via videos. (Source: Wordstream)
  • 87% of marketers in 2022 suggested that videos have better ROI. (Source: Wyzowl)
  • 93% of companies gain direct customers because of video-based direct marketing of products on Social Media. (Source: Social media today)
  • Ad revenue generated by Youtube in 2021 was close to $28.8 billion in the year 2021. (Source: Social Media Today)
  • About 75% of user view videos on their smartphone. (Source: eMarketer)
  • 66% are more likely to learn about a brand using a video. (Source: Wyzowl)

8. Mobile Email Marketing Statistics

Email marketing statistics is often called the mammoth of marketing not because it is huge but because it is old and regarded as obsolete by various marketers. On the other hand, there are some really fine examples of companies that take the benefit of email marketing to reap extra effort. Also, they eventually turn to become the most loyal customers, as they know a lot more before it is about to happen. Therefore to truly understand it, here are some mobile marketing stats for 2023:

  • 50% of all emails marked “read” are on the go via smartphones. (Source: emailmonday)
  • 65% of emails opened on smartphones are likely to be opened on the desktop. (Source: Campaign Monitor)
  • Automated emails have the tendency to generate 320% more revenue than non-automated ones. (Source: Campaign Monitor)
  • About 49% are using some sort of email marketing campaign. (Source: emailmonday)
  • A study showed that using an emoji in the subject line increases the chance of opening it by 56%. (Source: Experian)

9. Mobile Device Usage Statistics

It's not that users are constantly shopping on platforms where they can see advertisements. There are times users are using the calculator, watching the calendar, and checking out their own images & videos. These are places where you can not advertise anything, however, this does help in understanding user behavior for mobile marketing growth:

  • The number of smartphone users is estimated to increase by 7.7 billion by the year 2023. (Source: Statista)
  • The average time spent on mobile in the US is 2 hrs 55 mins. (Source: eMarketer)
  • Around 50.9% of people use their smartphone for making a purpose in a week. (Source: DataReportal)
  • About 54.8% of traffic generated globally comes from smartphones. (Source: Statista)
  • The conversion rate on mobile phones is 1.82% which is lower than on desktops i.e. 3.9%. (Source: Smartinsights)

Top Mobile App Marketing Strategy in 2023

There are multiple mobile app marketing strategies that are often ignored but have the potential of garnering tremendous traffic. To learn about the top mobile app marketing strategy that is buzzing in 2023, have a look at our list of key marketing strategies:

1. App Store Optimization

mobile app marketing strategy

Just like SEO, App store optimization (ASO) is the way app content is optimized on app stores i.e. Play Store and Apple Store for higher searchability. A lot of app creators do not adopt this mobile marketing app strategy and thereby lose possible traffic. With correct keywords, and phrases to describe the app along with well-written content, there is a possibility of improving the rank of the application upon search.  

2. Website for the App

Having an app is essential today. Today the majority of companies are driving traffic and spreading awareness about their service using websites. The website allows marketers to highlight the USP of their products. It also enables marketers to use content marketing for higher traction. Therefore, it is amongst the best mobile marketing app strategy.

3. Influencer Marketing

strategies for mobile marketing

Influencer marketing is relatively new. Its inception started primarily from apps like Instagram, Tiktok, Youtube, etc. that provide image or video-based content. Right now, there are numerous influencers in multiple niches having a huge number of followers or subscriber bases. These numbers often cross the barrier of conventional celebrities such as pop stars, actors, sportsmen, etc. in terms of number. Finding an influencer, and sponsoring them to showcase your application is amongst the best mobile marketing tactics used today.

4. Social Media Marketing

It is probably among the most lucrative mobile app marketing strategy. Utilizing social media for engagement is truly the most effective mobile marketing tactic to garner new clientele and increase awareness about your brand, products, and services. There are primarily a couple of platforms that have some great mobile app industry growth statistics that help mobile app marketers target better. These are:

  • Facebook
  • Instagram
  • Linkedin
  • Pinterest
  • Twitter
  • Reddit
  • Youtube

In fact, currently there are marketers who are promoting their products via instant messaging services like Whatsapp. It is not an opportunity to miss considering a large fraction of people spend hours daily on their favorite social media platforms.

5. Campaigns for Retention

It is often witnessed that user retention is higher during the earlier days while it drops down eventually. There are so many companies that focus on engaging new customers while forgetting about the existing ones. Making sure that there are appropriate strategies to retain customers is better. Once that is laid out, focusing on bringing in new users would be ideal.

6. User Acquisition via Paid Advertising

Paid Advertising - mobile app industry statistics

A lot of companies choose to use paid advertising for bringing in new customers. It is effective considering the advertisement is pushed at the top of the SERP (Search Engine Result Pages). This brings in relevant traffic. Also, the user is charged per click, therefore, the chances of creating a prospect via paid marketing are mostly high. It is another really effective mobile app marketing strategy.

7. Email Marketing

In today’s day and age, Email marketing is often termed redundant. However, there are organizations that are gathering major leads via email campaigns even today. It is not about adding it to the kitty rather it is about doing it effectively. A great subject line and a compelling email can do wonders and therefore is worthwhile to consider as your mobile app marketing strategy, if not considered yet.

8. Establishing a Media Strategy

mobile marketing strategy

Online content has taken off over the year. However, in this situation, there are organizations that still think of quantity rather than quality. Having a media strategy will enable you to target customers better and understand the growth or failure of your content. Mindlessly publishing content on the Internet is not always gonna work rather having a strategic approach and careful placement will do.

Wrapping Up!

Understanding the trends, patterns, and changes within an industry helps us measure the success rate of a plausible action. Keeping an eye on the mobile marketing statistics and mobile app marketing strategy plan is similar. It lets us understand which segment of strategy resonated more with the current target market? What strategies are working the best? Once someone has that intel, the next step is to carefully integrate or place to lead your way to market success.

Frequently Asked Questions

  • What are the marketing strategies to accelerate your business?

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    In order to accelerate anyone can adopt three initial strategies that are content marketing, social media marketing, and having their own website.

  • What is the global mobile marketing market size?

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  • What are some of the most common mobile marketing techniques?

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  • What is mobile engagement marketing?

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  • What are some mobile marketing goals?

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Sakshi Kaushik

By Sakshi Kaushik LinkedIn Icon

A passionate writer and tech lover, she strives to share her expertise with mobile app developers and fellow tech enthusiasts. During her moments away from the keyboard, she relishes delving into thriller narratives, immersing herself in diverse realms.

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