In-app video ads are voted as best monetization strategy by the mobile app developers
The in-app video ad is the new way for the app owners to make money from their apps.
According to a recent research that was conducted by Chocolate Platform, a video advertisement mediation platform, it was stated that mobile advertisements are one of the most favorable monetization techniques for app developers. And in particular, it was the option of in-app video tools and in-app video advertising that is preferred by the gaming app developers.
As per the above statistics, the highest rating of 24 percent as a top business model for web and mobile app developers was received by advertising category. And other categories like in-app purchases and subscriptions were close behind in the line.
In addition to this, it was also revealed that only 19 percent of the total 23 percent of free general and gaming application developers are opting for ad mediation SDKs (Software Development Kit). Here, the remaining percentage of approximately 70 percent population utilizes the ad networks.
Looking at the statistics, we can say that on average the application developers integrate around 28 SDKs in their mobile apps which can also signify the fact that they are missing out on various opportunities that are being provided by the single SDK mediation model with the option of a single sign-in.
However, there are 74 percent free applications that have more than 20 SDKs that are integrated with app categories like pretend play, social, game etc. On the other hand, the app developers are also concerned about the time is taken in the integration and maintenance process of mobile video ads network along with SDKs.
This report by Chocolate Platform further discusses points like the render rate, yield optimization, and latency. Including their research about app developers who are not looking forward to a major jump in the revenue but have a preference for gradual and steady eCPMs. The two things that can cause obstacles in-app video advertising and mobile app video ads are the lack of transparency and expertise among the developers.
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