News

Shoelace App, Google’s New Attempt of Creating a Social Network After Fall of Google+

With this new social networking app, Google is trying to compete with Foursquare.

Google’s Shoelace App

Google has a turbulent record when it comes to social networking platforms. In this area, Google’s best effort to date was Google+ that was recently shut down completely.

Google+ never leveled up to the expectations of its makers and fall largely behind its competitors Facebook. Now the company is ready to make another attempt by creating a hyperlocal social networking app, Shoelace.

You must be wondering why Google new project is named as ‘Shoelace?’ Well, the concept of Shoelace app is to bind the people having same interest together, just like the two laces keep the shoes in place.

Unlike other Social media apps, Shoelace is aimed to connect people who are looking for a company to join them in different activities, such as watching movies and playing sports.

It is not totally Google’s project. This hyperlocal social network is a new project created by Google Area 120. It is a community consist of Google’s employees where they get a chance to work on their unique ideas without the need for leaving the company.

In an interview with TechCrunch, a Google spokesperson stated,

The following are the features of Google new app Shoelace:

1. Meet new people with a common interest. Regardless of using shoelace or not, people can share their interest with others.

2. Create events like playing soccer or going for a free comedy show and send invites to others.

3. Discover new stuff to do and make plans with other people just by a few taps. People can join you whether they use Shoelace or not.

One noteworthy point of Shoelace is, it’s in a testing period and everyone can not download this hyperlocal social network. It can be accessed only by invitations and the people living in New York City for the time being.

Google’s Shoelace app is live on the App Store and Play Store to the lucky ones who have received an invitation. You can also request to get access to the Shoelace app by filling up this form.

Google Area 120 new project looks like a combination of Facebook Events with group chat. Google has already tried the same method before. In 2011, Google launched Schemer that was based on the same concept of Shoelace but it failed and shuts down in 2014.

It would be interesting to see how Google’s new hyperlocal social network will fair among the millennials.

For more interesting news related to the mobile app industry, stay tuned to MobileAppDaily.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Snapchat’s Hidden Treasures – 5 Astounding Viable Ways To Stand Out On Snapchat

5 min read  

You will be surprised to know that Snapchat has over 100 million users who frequently use this app every single day. The tremendous increase of users on the social media platforms and its ever-growing dependency on advertising; make it crucial for a startup business to capitalize on the most popular

News

Uber Allows Drivers to Share Their Location With Family and Friends

4 min read  

Finally Uber chose Dara Khosrowshahi as a new CEO after the long hunting for the deserving candidate. But the executive system isn't the only one facing the changes in Uber, the ride-hailing service provider are enrolling consistent updates to its app. Following the recent upgrade of ride reject

News

Watch FIFA Women's World Cup Live on Twitter as it Teams up With SBS

4 min read  

Before entering into the corporate world’s rat race, we had the luxury to watch every FIFA World Cup matches live and simultaneously tweeting the amazing moments from the match. But what if you can do the same thing on the same platform?As per a recent report, Twitter has struck a deal wit

News

Telegram 4.7 Update Adds Multiple Account Support For Android

4 min read  

If you are among the people who choses Telegram Messenger as the messaging service than there is some good news for you. The messaging service enrolled few updates for its users as new year gift. However, the company was in a quite silent mode previous year, but now have many new things in its bag f

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH