Facebook New Tool To Stop Stalking Comes With Privacy Loopholes
technology

Facebook Launches New Tool But It Is Ridden With Privacy Loopholes

Off-Facebook Activity is the social media giant’s answer to the recent backlash on privacy violations.

Facebook Launches New Tool But It Is Ridden With Privacy Loopholes

Privacy is non-negotiable and Facebook learned it the hard way. 

After Cambridge Analytica’s misuse of Facebook users information and user data leaks by Cultura Colectiva, the company's reputation has been shaken over the past years. In an attempt to rebuild the company’s image, last year,  Facebook CEO Mark Zuckerberg announced that the company would develop a “Clear History” feature that would allow the users to delete the data that Facebook shares with third-party apps and websites. 

Now Finally, the Facebook tool is ready to roll out in select geographies with a new name, ‘Off-Facebook Activity.’

What Is Off-Facebook Activity? 

Earlier due to Facebook privacy policies, it was difficult for users to view which companies shared information with Facebook but now, Off-Facebook Activity, a Facebook’s new privacy tool will allow users to see a list of business houses that have shared data with Facebook and details of how many times they have done so.

Off-Facebook Activity

With facebook tool, users can: 

  • View brief information about what other apps and websites have sent Facebook via online business tools such as Facebook Pixel or Facebook login.
  • Disconnect the information from their account if they wish to; and
  • Opt-out from future off-Facebook activity and this can be your entire Off-Facebook activity or some specific apps and websites.

What Will Happen If You Opt-In for Off-Facebook Activity?

If you choose to go with off-Facebook activity, Facebook will delete your identification information from the company’s servers.

Facebook will also not keep a record of any of the websites and apps you’ve visited and won’t use any of your data which you wish to disconnect from target ads on Facebook, Instagram, and Facebook Messenger.

Naturally, the Off-Facebook Activity is going to affect the company’s ad business and advertisers are concerned over its impact on facebook tools for business, David Baser stated.“If this were widely adopted, it would mean less overall revenue for Facebook. And that’s O.K,” he added.

In its blog post, Facebook announced that the tool will launch in South Korea, Spain, and Ireland in the coming months.

Loopholes to Off-Facebook Activity tool

Off-Facebook Activity is a good initiative by the company to give users more control. However, the tool is not without some loopholes.

After viewing Facebook’s Help Center post, it was pointed out that even after users have opted for the Off-Facebook Activity, the social media mogul can still see your data for up to 48 hours for their advertising purposes. Post that Facebook will simply decouple your data from your personal profile and will still be a part of aggregated contexts. With the launch of the new tool, it will be interesting to see how Facebook will find out the balance between its ad business and safeguarding users’ privacy.
 

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

technology

Tencent beats Facebook and Google in China But it's Reversed When see Internationally

4 min read  

The internet giant with its collection of apps is dominating the Chinese market and gaining the revenue more than anyone. However, the story is just opposite in the best part of the world. The graph shared by the Bloomsburg showing the leading tech giants with their apps in different countries. Goog

technology

When is Google's Birthday? Your Best Friend in Need

2 min read  

Birthday celebrations are always fun. You have gifts, cake, burgers, pizzas and much more to relieve most of your desires. But what if, some company wants to celebrate its most celebrated day of the year. You expect the company to roll out some out of the box perks for its employees and little celeb

technology

Do You Want To Use The New Apple iPhone Features Before Anyone Else Can? Read Here

4 min read  

OS is something that can’t see its downfall so easily, especially iOS and Android. Every now and then, there is some kind of update announcements to fix the bugs or the release of new OS version. Whatever it may be, anything new related to OS is always exciting because it promises to bring new

technology

Why Tuneskit Spotify Music Converter For Windows Is Best

4 min read  

Spotify is a famous streaming music service. There are millions of songs in the Spotify’s collection, making it one of the five largest streaming music services in the world. Not only can it be accessed online, but its service can also be enjoyed.Spotify is based in Sweden and provides two