On a weekly basis, hundreds of applications are submitted for approval in the app stores like Google Play Store and Apple App Store. And guess what? Majority of these web and mobile app approval submissions are rejected and still the number of apps in the app stores ranks in millions.
If you are paying attention to what I am trying to say; you will be able to see the bigger picture behind these facts.
Money! That’s what all this is about.
Now, before you go on and jump right to the conclusions, hear me out first. I am not claiming that every single app developer or entrepreneur is building apps just for the sole purpose of earning money. But I am also not denying the fact that money plays an important motivator in developing an app.
Behind the process of creating an application is backed up by a number of factors which are as follows:
Usually, one or more above-mentioned factors acts as a motivation for people to start their own app business.
The app development industry including both mobile, as well as web, applications is worth billions of dollars. So, the question of 'how much money you can earn with an app' is asked quite often by people who are either in the process of developing an app or who are thinking about creating an app just for the big bucks.
Let’s start by breaking some misconceptions related to mobile app development:
First, let’s wipe out the misconception of ‘free applications can not generate any revenue’ completely. There are several techniques that can be used by mobile applications to earn money, especially free apps.
These are the effective strategies to earn money from a free application:
The IAP services are also known as the In-App Purchases which is one of the most popular ways to monetize your application that thousands of apps hundreds of thousands of apps are currently opting for. In IAP services, the users can directly make a purchase from the app in both Google Play store and Apple App Store.
The In-app purchases are further categorized into three types, which are consumable, non-consumable, and subscription.
We are quite familiar with the fact that advertisements have become a crucial part of every industry, especially the mobile application industry. With the help of ads, a business can earn a hefty amount of money because they are everywhere in both physical (Magazines, Newspaper, Posters etc.) and digital (apps, websites, newsletter etc.) form.
You can easily monetize your mobile app via advertisements, there are several networks that are popular for ad monetization, for example, Flurry and AdMob. The majority of these advertisements support both iOS and Android platforms.
Also, there are different ways by which you can display these advertisements in your web or mobile app. Some of them are Banners, Videos, native displays and many more.
The freemium model strategy requires you to have two versions of your application i.e. you will be needing a paid version of your app along with a free application version. The basic concept behind this strategy is that if the app user likes your free app version that they are more likely to install the paid version as well.
A freemium monetization strategy offers the app users of the free app version to upgrade to the paid version of the app. Suppose, there is a gaming app but in the free app version, the user can access only the first ten levels. So, if the user is really dedicated towards the game then he/she will surely upgrade to the paid version to unlock all the next levels. The paid version can typically cost from $4.99 to $15.99 in the app stores and some extra features are also provided to enhance the user experience.
The sponsorship model is one of those strategies which are rarely seen because it is really difficult to get a good sponsor for your mobile app. There are two types of sponsorship methods:
- You can either split up the revenue or total money earned with your app's sponsor.
- You can opt for receiving a monthly sponsorship fee from your app's sponsors.
The working of this model is quite simple, first, you need to develop an application that creates a great user base. The next step is to get in touch with a brand or company that can offer your app sponsorship.
Note: Try to go for a sponsor company that has a similar audience to your mobile application, this change will be easily adopted by the app users as well. Also, design your mobile app properly and with respect to the theme of your app’s sponsor.
Many of you might be thinking that what 'Email Marketing' has to do with the process to generate revenue via the mobile app. To turn an idea into an app is not that big of a deal, but to implement it in a right way is the important part.
Companies especially the app development companies are now using the strategy of email marketing aggressively. And why not, as it is still one of the most powerful monetization strategies. An app owner can easily leverage this method by asking the users to provide their email addresses which can be later used for sending them customized emails.
You can also integrate social media platforms like adding a facebook login option, by which can effortlessly gather email addresses of the app users. Also, provide the option to unsubscribe from the regular notifications so that they can opt out from them any time they want.
With these different app monetization strategies, we discussed ‘how much money do apps make’ in reality and what is the process of earning money.
We hope that with the help of this article, some of your doubts regarding app monetization strategies have been cleared out. If you like to read more about such informative topics from the words of apps, make sure you click on that 'Subscribe' button.
Also, which of the above-mentioned strategies is the best according to you? Let us know in the 'Comment' section down below.