Advancements in the digital arena are coming so fast that it seems like a really hard nut to crack and to keep pace with these offerings. In case, the scenario seems identical, let me console you, that you are not alone. You are among hundreds and thousands of other marketers who are feeling the same. If you are one of the residents of the similar world, I personally welcome you to narrate a story that would help you become a pro at the app marketing business.
It was in 2017 when there was a massive push in the digital app marketing industry. The trends were completely changed and we were left with a detailed list of added jargons only to feed up those fancy words to our memory. The advent of the platforms like Google, Apple, and Facebook, the three prominent platforms that do affect the trends and that also shape the digital arena added more to this race. Some new players including Snapchat, Pinterest, and other major platforms used the methods (that I am going to explain further) to not only survive in the battle but also to win it.
The world of the parallel technology was growing too giving a fair chance to the various other technologies like machine learning, data analytics, AR & VR and others to grow unexpectedly. Well, I am not going to cover that all in this single-write up. Maybe a post on social media trends someday will do the needful. Today, let us focus on the trends that are shaping the digital app marketing for 2018.
Artificial Intelligence has already started making the rounds in the technology landscape a few years ago. The ability of machines assisting you to your command is a fair example of how AI has penetrated in our daily life to assist us more prominently. Facebook bots are another example of the budding technology of artificial intelligence.
AI is believed to change the world in just a few years owing to the capabilities it holds. Machines assist users as they are fed with data to analyze customer behavior and serve the things that they are looking for. Be it Facebook or Google, every company is utilizing the benefits of this advanced technology.
It is again because of advancement in AI that we have come to a step further from clickable ads. Yes, it is the arena where swipeable, flippable, foldable and also spinnable ads are making their way into the digital arena. Artificial Intelligence is helping the marketers offer a whole new dimension to the users to explore the advertisements like never before.
With the advent of AI, marketers are now getting smarter and so are the users. These interactive app marketing services from the professionals are making it easier for even a passive watcher to be an active participant in the process. The manners are changing effectively and we all are getting addicted to the same.
Let me break the headlines into the pointers
Optimizing ad campaigns through apps to generate revenue
Running high-quality ad creatives for different app campaigns
Let’s now get into the details
Optimizing campaigns has become one of the most celebrated ways for the marketers today. Achieving the revenue goals are very much important besides hitting right on the cost-per-install goal. None of the elements could be left behind to garner the result on its own. Facebook's app event optimization and Google's UAC (Universal App Campaigns) are thus important to add action as well as value to an ad campaign. With the same processing, the app’s visibility gets enriched after a considerable time period.
Post-install conversion is going to be the trend in the app marketing from now on. Coupled with exceptional tools including Moz and Google analytics for keyword targeting is going to be much more crucial in the times to come.
“Freemium” app is not just a new thing but its impact is sure to grow significantly now. Well, an ad inside an app surely impacts the app browsing experience of the users but not in the case when users are served with what they ask for. An ad that brings a requirement that users are currently looking forward to, is sure to get the pay per click for the advertiser. That sums up the use of methods like in-app purchases and freemium app model in a way that it could fetch something of much greater value to the users.
Ad-based monetization is going be the big thing for the developers in the coming years. In case, you are wishing to get the fair share of benefit, do invest some time to know the appropriate model that could enrich your particular ad campaign.
In 2018, developers’ efforts to focus on ad-based monetization have become a thing to ponder upon. Services like Facebook's Audience Manager and Google's AdSense are playing the effective roles in not only fetching the profit but also in monetizing the app. Targeted methods will also play the role and amidst all this, the customer will always remain the asset for the marketers.
Since the beginning of the year 2018, the Artificial Intelligence Technology and Optimization Techniques have made the Digital Marketing more transparent, faster, and better for the end-users. That's the reason why even the advertisers are coming forward and expanding their horizons and grabbing onto the new opportunities.
We are currently witnessing the evolution of the Digital Marketing with these top four trends that are efficiently reshaping the field of App Marketing. But there are many more challenges in the digital market sector so stay tuned with us and keep watching closely by clicking on the 'Subscribe' button.
Directs both day-to-day and long-term product strategy for MobileAppDaily. Adept in technology and marketing trends, she curates new strategies for brand development. As a tech enthusiast, she’s constantly involved in the workings of MobileAppDaily’s editorial, revenue, events, and audience development teams to identify and yield diverse opportunities to strengthen the brand and its bottom line. Whether it's managing the in-house design and engineering staff or giving personal advice, she’s always at the top of her game.Follow