How to Use Social Media Marketing for Mobile Apps
How To

How to Use Social Media For App Marketing

Plan and Strategize your every move to get the benefits from Social media platforms.

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Everyone is using some form of social media and we all are part of it somehow whether we know it or not. But while all kinds of websites and platforms do well on desktops and other devices, now that more and more people are switching to using mobile devices, how are social media platforms supposed to keep up? The answer is by switching to making apps for those devices and encouraging people to use more apps. Mobile devices have different coding needs than desktop sites do, which can affect the way that people use and interact with them. Social media is perfect for interacting with people and to how these apps differ from the basic website forms. Moreover, the mobile apps are more convenient and easy to use if compared to web form of the same service. 

How to Use Social Media for Apps

There are a number of ways that you could use to optimize the social media for your app, ranging from the usual (running ads and linking reviews posted on some review site) to the more unusual methods which are coming out as a result of the changes being made to social media.

Advertising

Advertising on social media can range from normal adverts which appear on people’s feeds and taskbars to content marketing, where content writers create an entire scenario with the product or service which is being advertised.

Advertising can work in a number of different ways: there is an advertisement which pops up on people’s feeds if the company pays for it – it is normally focused on certain keywords that the user has used, or shown interest that the website has noticed. If a company wants, they can go further than the generic adverts which appear on screen, and can switch to the video adverts that will start playing on the user’s screen just like television – have them actively involve the customer or prospect in the idea of what would happen if they used the mobile app?.

Direct Interaction

Social media has obviously always been about getting in touch with other people and making connections. Mobile apps and the businesses which are advertising them can take advantage of this by encouraging people to get into direct contact with them, to discuss the apps, and what can be done with them. Directly communicating with the people using the social media platform is closest you can get to users in order to advertise your product. 

Tips for Using Social Media Marketing for Mobile Apps

Specialise

When using social media, it is best to specialize the filed to get the maximum results. This can be as general or specific as you like, and it entirely depends on what the mobile app is about. The company which is selling an app could pick one specific social media platform – one which is particularly suited to the app – and simply find a way to have the adverts appear to as many people as possible.

Use Keywords

Keywords can be used in a variety of ways, all of that can help to sell your mobile apps. The keywords which are in the advert itself could be matched with the keywords that any person has used in their profiles, or perhaps the keywords which are in the descriptions of groups they have joined.

Interact

Social media allows you to interact with people, so get involved! Encourage people to talk to you about what you are doing, and give suggestions if they need one. Interaction can take a number of forms, and it is dependent on what type of social media is being used. A company which is using Instagram, for example, can ask for pictures to be sent in, while Twitter users could be given a hashtag.

Ask for Feedback

Mobile apps are used because mobile devices work very differently than desktop sites. In order to be effective, successful and grow faster, the feedback plays a very important role while advertising your app.  Ask your followers and the people who have responded to your advertising for feedback. This feedback can be in a variety of forms, but it should be useful in helping you to refine both your product and your advertising strategies.

Variety.

Don’t rely on one specific form of advertising to get what you need – modify it to suit different sites and groups. This will get you better results than simply shoehorning one type of advert into every social media platform you use, and expecting it to work to its best effect that way. Make changes depending on where the adverts will appear, and this will give you a better response.

Wrap-up

Social media is the best way to promote and market your app, every business can use it for maximum return if planned strategically. Nowadays people spend most of their time on scrolling through the post on the social media. Slipping your adverts with an alluring content is possibly the best way to advertise with minimum investment in return for a better response. Select the social media platforms where you will find your targeted audiences the most. 
 

Anastasia Kotsiubynska
Written By
Anastasia Kotsiubynska

Anastasia Kotsiubynska is a content manager and SEO Specialist at WillbeCoded and she mainly covers all the latest happenings and tweaks in mobile app technology. 

Top Companies

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InMobi
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Dot Com Infoway
New York, USA
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M&C Saatchi Mobile
New York City, USA
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