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Apple 15th December, 2017 Akash Singh Chauhan
Today, Apple announced that it is launching the beta version of podcast analytics service for the show creators. The iPhone maker first talked about the service in WWDC 2017 and promised to launch it soon. The analytical tool shows the metrics and data that is required by the podcasters for long. The Podcast Analytics will allow the show creators to get data, including the unique devices and various metrics of their podcasts.
The new service for the podcasters is the much-needed step that Apple never took seriously before. The analytical data of podcast listeners is something that the podcast makers have been requesting from the company since ages. Now, Apple launched service in the beta version to boost up the podcasting business.
The analytical service is active only for the iOS 11 users which means the data is being collected from the devices running on iOS 11. The newly designed tool tracks down the unique iOS 11 devices to converge the helpful information for podcasters. However, in order to provide information Apple didn't compromise with user’s privacy as it only shows device aggregated data to the podcasters. The podcast makers will only able to get analytical figures based on the devices and can't track individual user behavior. The podcasters can log in to the dashboard of the Apple podcast Analytics with their Apple ID.
After Getting access to the dashboard of podcast analytics, the show makers can see the data in the forms of the table, charts, and graphs. The podcasters will be able to view the counts of unique devices for a particular time, top countries for the podcast, total times the podcast has been listened and most importantly the time at which the listener dropped the podcast and left. The dropped time of listeners will help the podcasters to better their content length and quality and analyze where they need to improve. Earlier, the show makers only have the server-side metrics like the podcast- downloads in the name of analytical data. This information is a huge change and will help the podcasting industry of Apple to turn things around.
In addition, Apple is also continuously responding to the feedback from podcasters asking for further advancement in the service. In future, there will be more features on podcast analytics, according to the company. The service is free for the podcasters and can be accessed from here.
Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.
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