The Facebook study reveals how people are more likely to use messaging apps for communication
Facebook has just shared its recent study showing the use of its Messenger app as a communication channel among the people of this era. According to the survey, the 91 percent of teens send messages every day and the percentage drops with age. The study shares the fact figures of different age groups across various regions send messages and consider it as the most effective way of communication.
Facebook says 91 percent of teens age between 13 to 18 sends messages daily and the adult users between 18 to 64 age group score the 80 percent in sending the message on a daily basis. Facebook Messenger has almost 1.3 billion monthly active users and the company carried out the survey over these users. Facebook also launched the Messenger lite app recently for the US and other countries, which helped the company to acquire more users for its chat app.
According to the social networking giant, the recent research over the users revealed that almost 67 percent of the users said that they have started using the Messaging app more than ever. On the other hand, 48 percent of the users shared they their participation on social media apps has increased dramatically since last two years in comparison to 47 percent who still prefer email communication. The stats also say that only 37 percent of the users use a telephone call for delivering a message and 47 percent shared they started making video calls instead over the last two years.
The study proves that the instant messaging technology has changed the whole perspective of delivering the information. 71 percent of users use the sidebar conversation out of which 60 percent interact with the sidebar conversation daily. 62 percent of the users mentioned that the messaging apps make them feel closer to their friends in comparison to 38 percent who didn't agree with this. The additional features of the Facebook Messenger have also been used by the by the users frequently to maintain the communication channel. According to the study, 51 percent of the users are frequent visual messengers on the app vs to 31 percent non-frequent visual messengers. Recently Facebook has also added its stories to the Messenger app with a cross-synchronizing posting option.
“While most people continue to see face-to-face conversation as most fitting for many serious, emotionally-laden topics, an increase in messaging doesn't mean we’ve stopped meeting in person. In fact, the reverse is true: there appears to be a direct correlation between more messaging and greater in-person connection.” Says Facebook. “There is widespread, global agreement that communication has changed as people embrace more varied methods. However, instead of distancing friends and family members from each other, our diversifying toolkit is associated with the rise in the vibrancy and fulfillment of our social lives.”