A smartphone app is very advantageous for your business irrespective of its size as it gives an easy way to showcase your products and services to your customers. Apps for your mobile device have the benefit of using features of mobile device such as camera, accelerometer, compass and GPS to name a few. There are many people who think that once the app is developed, the work is over, but in reality there is a need to invest time and money into the marketing of your app so as to make sure that more and more people know about your mobile app.
If you want to make sure that the marketing you are following is giving some amazing results then don't forget to follow the listed below growth hacking for your app:
Building a website is a very important part of the marketing. This is because a strong web presence is the best way for generating initial user traffic. Hence, your app website should be very impressive and this factor can be accomplished only when your web presence has some important elements, which includes:
In addition, there should be a good blog section on your site to engage your users and tell them to use the app.
ASO is divided into textual and visual parts. For the textual optimization, there is a need to pay attention on the name, description as well as keywords and for this, you should research traffic and competition for keywords. In this regard, Sensor Tower is the best tool. On the other hand, “App name” field in the app store is viewed as keywords. Apple demolishes keyword stuffing and would not approve names with a lot of words in them. When it comes to description, make sure to create a long-lasting impression in the first five lines.
When it comes to visual optimization, people pay attention to screenshots but make sure to use them with some text description. In addition, mobile app preview video is also a very important factor, but should not be more than 30 seconds. In order to make it successful, describe a path which a user takes to use the main functions of the app.
A good referral strategy can be made by including some important things, which means a reward should be given to the person making the referral and the one who is being referred. Lastly, ask users for referrals.
Positive reviews are important for more downloads of your app, but when it comes to reviewing pop up, pay attention to some important things that are listed below:
Proper marketing of your app is an indispensable part of it success and people will pay for it only when they are aware of that app. Hence, all these growth hacking breakdown for your mobile app should not be ignored at any cost.
Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.