There are around 2.1 million Android apps available on the Google Play Store.
Apps are an inevitable part of the smartphone. With platforms like Google Play and App Store, it becomes essential to highlight your app and bring it in the notice of the targeted audience.
If you are a developer and you developed an app, you must market it. According to the mobile app marketing agencies, Marketing is the backbone of any business. Without exposure, you won't sell your product.
Following are the steps to get started:
If you have developed a new app and you would like to market it, then publish it on more than One Store. Google’s Play is the best marketplace for Android. But there are several other outlets that you need to consider.
For instance, Amazon Appstore, SlideMe, and GetJar are a few examples. Every one of these is an excellent opportunity to spread the word about your work. These are potential places. So, don’t miss the opportunity to sell, and uploading an app on multiple is of the best app marketing strategies.
Having featured reviews on Mobile App or tech sites is an effective way to promote your app and is another excellent to market your Android mobile app. If you have developed an android app, it means you are entertaining the Android-focused community. Therefore, you should spread the good word about your work.
Get your app featured on publishes which specialize in reviewing Android apps or research services. You can pay them to test your app and write a review. To submit your app, you better create a document that contains the link to your app in an app store.
Write a paragraph that will summarize what your app doesn’t and for whom you designed it. Don’t forget to add some screenshots from inside of your app with instructions to download it.
The reviewer will evaluate your app and write about its quality, usability art, function, and overall (convenience).
Getting your app online on Google Pace is not enough; you need to try and get it ranked higher. Use SEO because the Google Play Store pretty much works like the search engine. Optimize your app with the right keyword and information for users to search and find it on the app store.
Search does matter, and according to a recent, almost 80% of high-quality organic downloads of Google Play Store comes from research. So, you must put the main keyword in App’s Title, use it at least five times in the description.
Encourage good reviews and ratings. The store, although it will take these things into account and rank your app accordingly. If you don’t know how to write the description, you can always hire an essay writer to help you out!
Social Networking sites are a WMD when it comes to market your business. They gave stiff competition to traditional marketing strategies. So, if you have an android app to promote, design a clever marketing campaign and assure social media is a part of it.
Doing this will help you drive high traffic. The cost-effectiveness of social media makes it an effective tool for marketing. It helps you cost-effectively reach the right audience. To start with, you have to join android focused groups that cater to both users and developers. They will make sure you get the word out to the right people.
After development, every app needs aggressive marketing, before marketing any app we need to understand all the prospective of mobile app marketing and when it's about the Android app, it has to compete with other 2.1 million apps available in the market. With the right tactics and new app marketing strategies, anyone can make the most out of it.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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