mobile app development

How To Create Your Own Movie Streaming App in 2023 Like Netflix

Nearly over 10 billion hours are spent annually by users while movie streaming on Netflix app

Netflix App- MobileAppDaily

As the popularity of apps like Netflix and Hulu is rising, more and more people are becoming aware of the role of such video streaming applications. And the interesting part about this is that the growth of digital media consumption is growing exponentially over the past few years.

It was even reported by App Annie in the year 2017, that the population of TV viewers spent more than 10 billion hours streaming the top ten video/movie streaming apps in just a span of 12 months. This huge number speaks for itself and acts as a major reason behind the fact that many businesses are now looking forward to creating their own movie streaming app like Netflix.

The reason we are going forward with the example of Netflix and not Amazon Prime or Hulu is that this has become one of the most prominent web as well as mobile apps with a simple yet innovative marketing strategy. Netflix can also be named as the OG who bought the whole idea of live movie streaming into the business.

Netflix Competitions - MobileAppDaily

The above image is an analytics report that was released by Statista on video streaming services, which show statistics for streaming apps like HBO Now, Netflix, Amazon Prime, and Hulu. As you can see, the Netflix app for PC is a video streaming service application that is leading all four different segments, making itself a user favorite.

Why Movie Streaming Apps Are Needed?

If we look at present-day scenarios, a majority of people like to spend their free time doing nothing but binge-watching their favorite shows. And one of the phrases that became highly popular in the year 2018 was 'Netflix and Chill' because people consider it as their favorite time to do a movie marathon with their friends and family.

Think of it like this, 'What would you do if you had an exhausting day at the office'? You would want to relax and spend some quality time with your close ones while watching the series that you like. And now with all the latest technologies that are available for gadgets like Smartphones, as well as Smart TVs, is an excellent mode of entertainment.

The streaming services can be further roughly divided into two categories that are music streaming services and video streaming services. To make it more clear, Netflix can be classified as a movie/video streaming service while, on the other hand, YouTube can be listed under the umbrella of music streaming services.

Netflix App - MobileAppDaily

The need for such streaming services has now become completely inevitable but the reason question here is 'What is the future of streaming applications'? The above graph showcases the rise of video streaming services in the upcoming years. As per the report, it has been predicted that by the end of the year 2021, the total worth of video streaming apps will be more than 10,691 million U.S. dollars.

Working of a Video Streaming App

Basically, the Netflix app offers a subscription service that allows users to watch movies and TV show series on many different platforms. Today, it is also the biggest on-demand video service with a gigantic database filled with hundreds and thousands of movies of all genres.  

By paying a monthly fee, users can enjoy an unlimited supply of their favorite shows and films, this is the main part that keeps the users highly engaged in the content that is provided by Netflix. The video streaming apps like Netflix are compatible with a wide range of devices on various OS (Operating System) which also includes Smart TV, Windows Phone, iOS, Android, PC, and Mac OS.

The Netflix app for PC can be easily downloaded from app stores, the first of this mobile live-streaming app can be availed for free, but after the trial period is over a fixed fee is required per month. Once the monthly subscription is automated, the purchases are then integrated into the app itself.

Create Netflix App - MobileAppDaily

The above image throws light on a step-by-step building strategy to build an app that is similar to a movie streaming app like Netflix. From choosing the niche to shortlisting a suitable platform, there are many steps that need to be considered in the app development process of this mobile application.

Although Netflix is constantly adding new content to their active end-users, the features of the Netflix movie streaming app cover a broader perspective such as:

  • The user can list the content in their already existing library or even use an integrated search feature of the mobile live-streaming app.
  • Due to the CineMatch system, Netflix app for Mac can now offer users some new TV shows & films according to their preferences.
  • This video streaming app makes it possible to create up to five separate profiles in a single Netflix app for Android and iOS accounts.
  • Netflix is one of those mobile video streaming apps that offer a lot of streaming videos.

This feature of adding various profiles in a single account can come in handy in providing access to your family and friends so that they can access a personalized experience with Netflix, which is further built on the basis of their own preferences. With this, you also have the option to add your own search categories to mobile video streaming apps.

Here, the user is free to rate the movies or TV shows that they have watched, this will also act as a filter for the Netflix app to be more precise with the content that is being recommended to the users.

How to Build a Netflix App

The entire process of creating a video streaming app like Netflix can be divided into a few steps, which are:

Step 1: Strategize the Process

When it comes to strategizing the process, the right way to do so is by following a step-by-step approach like:

  1. Pinpoint your niche: There is no need for you to develop an app that is for everybody so why not be specific with your niche? Finding your niche is the very first thing that you should do as it will guide you the way for the next steps of the process. You can start by looking for answers to questions like what types of movies or TV programs should your mobile app consists of?
  2. Create the Content: Once your niche is finalized, you can then move on to the next step, which is to create content for your video streaming app. The content of your service will be the foundation on which the app will continue to grow, so be careful about what content you build. The next thing to keep in mind is the regular content updation and consistency of the services.  
  3. Personalize the Service: Under no circumstances, you should be the one that copies or clones the style concept of another service because this will only create obstacles for your web app in the digital media industry. Think about a personalized style for your application that matches the niche that you have finalized.
  4. Choose your Platforms: Do proper research before choosing the platforms that you want your Netflix-like service compatible with. For this part, our team of experts recommends checking analytics and other stats which include the target audience demographics. These statistics will provide you with a rough idea about which platform will turn out to be more effective for your streaming app.
  5. The audience is the key: Your audience is the key to success for your movie streaming application, in order to efficiently guide potential customers to your app by making use of social media. Famous social media platforms like Facebook, Instagram, Twitter etc can act as a great medium to 'spread the word' about your digital service.

Step 2: Selecting a Business Model

The decision to finalize a business model can be a tricky situation for some entrepreneurs and companies to deal with. One thing that needs to be said before we can move ahead is that following the same business model as the Netflix app does not give you a guarantee of success.

Netflix Business Model - MobileAppDaily

But if your main objective is to become a direct competitor to the Netflix service then create a website similar to it, then you must prepare yourself to spend a couple of few years on making your business profitable first before thinking of exceeding Netflix.

  1. Monetization: The monetization of a streaming platform is initiated on the basis of its subscription model, so you can forward some variable plans for your target viewers. For instance, you can charge a monthly, quarterly or even annual fee but at the same time, you shouldn't forget about free trial versions like the one offered by the Netflix app for Mac.
  2. Overall Value: In the case of every successful organization, you will notice that you shouldn't be afraid of losing money on a short-term basis if you have the option to earn more in the long run. But before risking the money, you should also determine the lifetime value of your customers because without it you cannot optimize your overall value.
  3. Maximum Profit: With an array of specific events and actions of customers, the app developers will notice that the more active customers are, the more they are willing to pay for services for a longer period of time. So to increase your profit to the maximum, you should follow each customer with the help of statistics regarding the app and take notes of customer behavior.
  4. Total Expenditure: Marketing is what sells a product or a service to customers that's why marketing expenses are another major segment that needs to be taken care of. The marketing expenditure should never be too much if your business model cannot correctly predict the future state of your video streaming app.

Tech Stack to Build Streaming Device - MobileAppDaily

In short, it can be said that the development process of cloning a Netflix app or building one on a similar concept is expensive and requires a great amount of precision, especially when finalizing the marketing strategy as the competition is rising rapidly.

Cost To Build An App Like Netflix

Just recently, we have posted an article on 'How Much Does It Cost To Develop An App Like Netflix?' which features detailed information on what goes behind the mobile app development process. Here, you will get to know about the different factors on which the cost of developing a Netflix app depends.

In addition to this, there are also many variables that fluctuate the expense of the live streaming app development project. Some of them are project plans, the area of application developers, etc..


So, this was our take on the well-requested topic of the movie streaming service provided by the Netflix app. From the development process to the cost of creating a Netflix like the application we have covered it all in this article. So if you are interested in reading more such informative articles on the trending apps in the mobile industry, all you need to do is ‘Subscribe’ to MobileAppDaily.

To develop a great video streaming application, you also require a talented team of mobile app developers, testers and designers. So ensure that you perform proper R&D before hiring an app development company for your project.

Also, we would like to know if you are someone who is subscribed to Netflix or not, let us know in the ‘Comment’ section down below.

Aparna <span>Growth Strategist</span>
Written By
Aparna Growth Strategist

Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.

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