mobile App marketing

9 Best Ways To Reduce Mobile App Uninstall Rate in 2021

Everything thrives on user experience.

Reduce Mobile App uninstall rate

Mobile apps are expanding at a very breakneck pace, and the rate at which the apps are getting uninstalled from the device is also quite high. The reason could be anything. From complex login procedures to privacy concerns, everything plays its part.

As of date, there are over 3.8 million apps on Google Play Store and 2 million apps on Apple App Store. The numbers are impressive enough to highlight the relevance of app market in the mobile industry.

App available on storeNumber of apps available in leading app stores as of 1st quarter 2018

The topmost concern of any developer remains to stir the user reasonably enough that he retains the app for long on his device. There are a number of elementary factors on which many of the app developers fumble.

If we talk about Android app retention rate, the average uninstallation rate stays to be almost 10 percent in just a month after the app installation. The app uninstalls rate lowers more in next 60 to 90 days. Thus, retaining an app for long is not a cake walk for sure. 

Average Retention

In this article, I will guide you through salient ingredients that will enrich the user experience and can bring down the chances of app uninstallation.

1. User-Friendly UI/UX

When we download an app, we expect it to offer user-friendly interface. Nobody wants a complex app that needs extra attention. 

If the app is not up to the mark in the context of layouts, design, and functionality, the user will take no time to uninstall it. So, it's always better to design the app elements in such a way that it suits the audience.

You can fix the UI/UX issue by employing A/B testing to optimize user interface and real-user data for maximum engagement and conversion. Also, take care of the fonts, color, and contrast, as they play a significant role in influencing the user.

User friendly

For instance, if the app is about automobiles and the color along with the font of the app are dull, half of the chances are you will lose there only. Users won’t spend any time to analyze about your app; instead, they will move on to some other app that is visually appealing.

Thus, it is very indispensable that the app design and interface remain to be lucid.

2. Keep It Simple

If the user downloads an app and just after the installation, he is unable to understand about the app or is asked to juggle between a lot of options before getting started, the app tends to lose its shine.

For instance, some apps require authentication once they are installed. It may be your email id, mobile number or a new username. If the user is asked to fill two to three fields, it’s still bearable, but more than that may lead to uninstallation. It will also make the user vary about the app, and the user will avoid downloading that app in the near future.

Keep it simple

It will be more feasible if the app can be synced with any of the social media accounts. This will eliminate the need to remember the app password.

This aspect needs to be checked especially in e-commerce apps because the user is required to login. 

3. Kick-Off With A Great Start

It is basic. A great start can earn you handsome returns. From a short and crisp design to readable fonts and from vibrant colors to decent app size, it all matters. Someone has rightly said, “The first impression is the last impression.” Thus, once the user takes an imprint, then it is tough to change that.

Add elements that make sense and are not enforced on the user. From user-friendly login to simple text font, everything matters.

Kick off

A standard app is expected to be light on the device. As it will take less space on the user’s device and will be easy on the battery also. An app with a small size will not hurt the user, and the chances of uninstallation will also be less.

4. Engage With The User

The most significant point is to stay one on one with the users. Without the user, no app can survive. Every app has some of the other loophole, and it will always be the users who can report on the same. So it's better to engage with the users directly. It will further invest trust in the user about the app and rather than uninstalling the app; the user will report the issue. 

The user can be engaged through various channels like push messages, emails, retargeting, social connect, etc. Nowadays, tapping just one channel won’t be enough; therefore, it is better to have a grip on multiple platforms to engage with the users.

As per a survey, 86% of emails are opened on mobile devices. It clearly shows the dominance of mobile devices in our lives. Furthermore, a personalized push message is seen to double the retention rate and reduces the chances of an uninstall by 15 percent.

Engage with user

Another key component is regular engagement. Just by engaging the users doesn't end the story, one needs to be in constant touch with the users. Different channels require separate engagement frequency. Hence, get to know about the users and channel relevance. It will help you to play smart.

Engage with user

5. App Performance

With smartphone features like 6 to 8 GB of RAM, multi-core processors, and large inbuilt storage, the app performance is not expected to be slow. 

The next big challenge is app freezing. The word “App freezing” itself defines the crux of this point. The constant crash can lead to frustration, which will ultimately make the users get rid of such apps. Crashing of apps or hanging is one of the top reasons for uninstallation.

Slow performance or sometimes, no performance, stands out to be the third most fundamental cause for users to abandon a mobile app. As per a study, 79 percent of users retry an app once or twice if it crashes for the first time. Whereas 16 percent would give it more than two attempts and 48 percent would use the app again.

App Performance

It clearly highlights the need for a smooth app. The developer is expected to test the app thoroughly before it is launched. In case, something crops up in testing, fix it and again test.

6. Lucrative Deals

There are users who may forget to use an app after installing it or just don’t make any efforts to uninstall the app; thus the app stays on their device. To make the most out of this opportunity, some tempting deals can be thrown at them. This will engage them again and who knows, the app can become one of their favorite. 

Also, the user is expected to come back more often if the app is embedded with factors like savings and discounts. According to a study, 30% of users will consider coming back or start using an app if they are offered a discount or coupon for their next purchase.

Lucrative Deals

This trick can come handy for shopping apps. As, after detecting a product in the cart, the user can be pinged with a decent discount and a welcome message. This way, the user will feel privileged and will retain the app for future usage.

7. Focus On Feedback

The feedback and rating are the actual scales to measure the app success. If the users are contented with the app, they will rate the app positively and leave some tasteful reviews on the app wall.

There are many ways through which one can gather the feedback. It can be (through review section in the app stores, social networks like Facebook and Twitter, email feedback, and more. Else, one can also reach to the user directly to know about the views and any shortcoming, if there. 

Engaging with the user directly will help you with greater insights and the fact that you might miss on general reviews.

Focus On Feedback

The next step is to act on complaints or suggestions. Try to implement the change as early as possible. This will excite the users about the commitment and will make them feel special. One more aspect that will be covered by direct communication is, it will save the review wall from getting negative comments.

8. Fasten The analytics And Track Major Drop-Off Points

An insightful analytic tool will provide you with all the information related to the app. The total number of users at any given point of time, total traffic, number of downloads, retention rate, and much more. Therefore, an analytics tool is must for the overall success of an app.

Fasten the analytics

It will further help in finding out the points that deject the users. Once picked, the issues can be fixed accordingly and then the user retention rate can be expanded.

9. Invasion of Privacy

Right after the Cambridge Analytica scandal, the issue of privacy has skyrocketed. All the app stores have also tightened their screws over privacy policies.

Many of the users don’t step up with the app due to privacy concerns like sharing the email id, phone number, address, etc. and to some extent, it is right to be vigilant. Many of the mobile users feel reluctant to login into an app with social media account unless the mobile app is the established one.

Invasion privacy policy

The issue can be negotiated by replacing the login with some other method that seems convenient to the users. Here, multiple options can also work. If the users’ information is there, never ever think of sharing it with other agencies, this may lead to your full debacle.

The Final Thoughts

Developing an app is neither that complicated and nor is putting it on the app stores, the actual challenge lies in proving the app and make the users retain the app for long.

The essential guide is with you now. Track and follow; you can do wonders. 

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.

Featured Success Stories

mobile App marketing

How To Market Your Mobile App on Social Media in 2021: 6 Tips For Appreneurs

4 min read  

With over 5 million applications on Google Play and the App Store, building a sleek mobile app is just half the journey. In order to propel your masterpiece to the top of the app store download charts and acquire users, you need to invest in marketing as well.Marketing is where app start-ups usu

mobile App marketing

How Mobile Marketers Use IoT Apps To Increase Efficiency in 2021

4 min read  

Technology enthusiasts have been talking about the concept of the Internet of Things for years. But, with products like Google Home and Amazon Echo constantly gaining popularity, it’s justified to say that we are closer to an age where products are backed by the power of emerging tec

mobile App marketing

Noracora Review - An Honest Insight into the Popular Fashion Store

4 min read  

The emerging e-commerce markets continue to thrive and drive the consumer’s experience forward with the recent technological developments and advancements. Many consumers are turning to online shopping stores simply because these are much more convenient and simple to use. Online stores and co

mobile App marketing

Zoom vs Google Meet - A Detailed Comparison of Video Calling Apps

4 min read  

Google Meet and Zoom have been leading the market for quite some time. From office meetings to online classes, these productivity apps have become an important component of life during the Pandemic. Now, the Pandemic has made this world comfortable with Work From Home, an adaptation of video confere

Featured Success Interview


Interview With Coyote Jackson, Director of Product Management, PubNub

MAD Team 4 min read  

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.


Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MAD Team 4 min read  

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.


Interview With Gregg Temperley, Founder Of ParcelBroker App

MAD Team 4 min read  

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

App Development

How to Implement Artificial Intelligence and Machine Learning in an Existing App?

MAD Team 11 min read  

AI is for decision making, and ML makes the system to learn new things from data.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • BOTH
Join our expansive network, build connections and expand your brand presence.