Category Startups
growth strategies for business Discover key growth strategies to elevate your business from startup to standout and ensure sustainable success in today's competitive market landscape.

Growing a business is not easy in today’s competitive and hyper-connected world. Whether big or small, every company faces challenges that often suppress its growth.  

A company might have a great product or service with the potential to revolutionize the industry, yet it fails to impress. There can be many reasons behind a company’s failure. One such reason is not having business growth strategies to back its products and communicate what it offers. 

As a result, these companies underperform and do not live up to their true potential. It gives businesses more reason to have a proper business growth strategy in place.  

But what are business growth strategies, and which are the most effective? This blog covers 10 key strategies for business growth in detail.  

What is a Business Growth Strategy, and How Important is it? 

Approximately 400 million global businesses compete to attract customer attention. Businesses must stay at the top of their game to achieve sales. It needs detailed strategies for business growth and not just a business plan to move forward.

A business plan addresses only the following aspects – 

  • How well is your company doing compared to others in the market? 
  • Where do you want to reach in a year? 
  • What elements affect that journey? 

However, a business growth strategy gets more granular. Such a strategy has specific details on the overarching plan's ‘what, when, and how’.  

In short, a growth strategy business plan provides a roadmap for expanding your business from a startup into a mature, successful company. Here’s what sets a great business strategy apart -

  • It involves detailed guidelines and steps on how your company will progress to meet the challenges of today and the future.  
  • It starts by recognizing and gaining opportunities within the target market. Further, it goes beyond any business and marketing plans, which only specify how to meet some business targets.  
  • It helps business leaders and employees stay on track and work together. It also ensures that everyone thinks long-term and does not just work for short-term targets.

Businesses place a great emphasis on these strategies. Sustainable business growth means finding ways for a company to keep growing in the long run, not just focusing on immediate needs. Making choices with a narrow-minded approach to achieve short-term goals can turn fatal for the company’s future.

Types of Business Growth Strategies

strategies for business growth

Growing a business means making some strategic moves. Here are four common strategies businesses use to expand and succeed.

Market Penetration

Market penetration is like trying to sell more of what you already sell to the people who already buy it. It's also about selling to folks who live nearby, kind of like reaching out to your neighbors. Think of it as a coffee shop selling more coffee to its regular customers or opening early to catch more morning commuters. The goal is to get a bigger slice of the existing market.

Market Segmentation

Market segmentation is about breaking down your audience into smaller groups that have similar needs or preferences. Imagine a clothing store that has sections for teens, adults, and seniors. By targeting specific groups, businesses can tailor their products and marketing to meet the unique needs of each segment.

Market Development

This strategy is about finding new markets for existing products. It might mean selling your stuff in a new place like a different city or country. Or it could be discovering a new bunch of people who might like your product in a way you didn't think about before. For example, a company that makes bicycles might start marketing them to food delivery services as well as individuals.

Product Development

Product development is all about creating new products for your current market. It's when a smartphone company releases a new model with better features. The idea is to offer something new and improved to keep your current customers interested and attract new ones.

Proven Business Growth Strategies to Achieve Expansion Targets  

business growth strategy

While there are several options you can use to increase your profits, the best one will depend on your business’s goals. From targeting new customers to promoting existing products, there are many types of business growth strategies you can pick from.

So, let’s look at some of the most viable and successful business development growth strategies one by one.

1. Market Penetration 

The market penetration growth strategy involves selling your product to an expanded market. Such business growth and expansion strategies aim to increase revenue share in the existing market with the same products.

It involves considering the current products or services and asking whether they live up to their market share. Sometimes, businesses also overlook potential markets and customers. In such cases, market penetration is the best option for your company.

One of the most striking benefits of this strategy is relatively low risk.  To plan and implement this strategy, look at existing markets with more potential. You can find these gaps with some market research using surveys or industry reports.

You can also think about other ways to expand your current market. The expansion can be geographical or selling to a new audience or demographic.

Here are some ways you can use market penetration strategies for business growth -  

  • Identify channels and other tools to tap into these potential markets. 
  • Acquire other small businesses that already have a base market. 
  • Find an overseas distributor to reach a new market. 
  • Invest in marketing strategies to grow business and reach that new market. 
  • Develop a new pricing strategy to capture the attention of potential customers. 

2. Focusing On Innovation

The most exciting companies are innovators. Apple leads by example as an innovator in the business world. Apple’s iPhone has put the world in people’s pockets. With a camera, GPS device, music player, communicator, and possibly everything else you would need, Apple got it all into one device. 

When Apple released the first iPhone, the innovation disrupted the mobile phone market. Such an emphasis on innovation made Apple an industry leader.

This business growth strategy framework is about creating a company that leads the industry with new inventions. It involves launching new or improving existing products to increase profits. The product development strategy is a great way to tap into ever-changing customer demands.

However, you’ll need a proper plan to implement this strategy -  

  • Develop a product-focused culture, driving innovation in everything you do. 
  • Allow your staff to create and discuss new ideas and tools to turn these ideas into prototypes.  
  • Regular market research to understand what customers are looking for.  
  • Staying on top of upcoming trends to fuel new thoughts and ideas.

3. Diversification 

The diversification strategy for business growth combines product development and market expansion. Here, you aim to develop new products to capture a new market.

One prime example of this growth strategy is Amazon. Originally, the company started as an online bookseller. After its launch in 1995, it was a successful company. Yet, Jeff Bezos planned to diversify it for the new market.

As a result, it started selling video games and other similar products in 1998. Soon after, the company sold consumer electronics, software, and toys.

Diversification isn’t an easy process. But, it is the high-risk, high-reward option for most driven businesses. For these reasons, it needs dedicated time to research several potential markets. Only then can one find a market with the most growth potential.

Further, deciding how and when to diversify will require – 

  • The complete analysis of customer needs 
  • A clear and detailed product development strategy and market testing 
  • Seamless sales, marketing, and supply chain operations to handle new demand 

With the help of business intelligence companies, you can get accurate and valuable data about new markets.

Testing the waters by launching a prototype product for one market to see how it performs is also a viable strategy. Remember that you’ll also need creative people on the team to drive innovation. So, give them freedom and rewards for bringing new ideas for business growth.

4. Viral Loops 

Viral loops allow a company to grow rapidly with low investment when it works perfectly. It uses a business growth strategy focusing on customer referrals or word of mouth. It means you need existing customers to help keep bringing in new customers, increasing your growth.  
The customer referral scheme is one of the best ways to use this strategy. You reward customers with a monetary benefit. So, whenever they refer a friend or family to use your product or service, they receive a reward.

Let’s look at some viral loop business growth strategies examples.

  • Gmail started as an invitation-only platform. Only a person who received an invite from a current Gmail user could sign up. It worked wonders for the company and made it what it is today.
  • As most people know, Airbnb is a travel platform that connects property hosts to travelers searching for places to stay. Airbnb focused on the foundation of trust and goodwill by creating a viral referral loop.
  • Dropbox is another brand through referrals. It is a great strategy for business growth to lead the market if you have a unique product like these companies.

5. Joint Venture Growth Strategy 

A joint venture, as the name suggests, is when you partner with another business. It involves sharing resources and creating a product or service together.  One of the most popular growth strategies for business is the BMW and Brilliance joint venture.

BMW and Chinese automobile manufacturer Brilliance Auto Group formed a joint venture in 2003. The venture aimed to produce and sell BMW cars in China, making BMW the first foreign car manufacturer to enter the Chinese market.

A joint venture can help you tap into new potential markets and give you access to new distribution channels. Partnering with another company can quickly establish you as a market leader, and partnering with a possible competitor removes the competition.

Here, a smooth line of communication is the key to a successful partnership. A dedicated representative can help simplify communication between the two companies.

Also, focus on building trust and sharing information openly. Knowing each detail of financial matters can help build trust and credibility. It will help you build a long-lasting and successful partnership.

6. Organic Growth 

One of the most popular growth strategies for business is organic growth. SEO is a great example of achieving organic growth. Further, it’s the most sustainable, long-term, and cost-effective strategy. While many business owners think of organic growth as slow growth, it is the other way around.

Businesses aiming for organic growth often become market leaders and achieve higher revenue. For this reason, many best startup consulting firms help create suitable organic growth strategies for sustainable success.

To make organic growth possible, focus on planning long-term mobile app marketing strategies. Also, create growth strategies for businesses aimed at continuous product improvement.

To better understand the market, conduct audits, research, and collect customer feedback to establish who your customers are, their needs, and pain points. Also, learn about current market trends to position your brand and its products as the solution.

7. Franchises 

Franchising is a business expansion strategy for rapid growth with reduced risk. Some well-known examples of these key strategies for business growth include McDonald’s, Hilton Hotels, and Coca-Cola.

Using such business growth strategy models, one can get a license to run a business under an existing brand name. The franchise owner can use the existing business's well-established processes, tools, and resources.  It allows the brand to grow and reach new markets and locations they find challenging.

Franchise business growth strategy thrives on consistent customer experience and high-value service. For this to work, ensure getting the entire process down on paper, a business growth strategy template of sorts. It will allow the franchisee to operate your business brand in line with the original brand.

You can also provide the necessary initial training and ongoing support to ensure that your customers have the same experience.

8. Niche Marketing  

Niche marketing is a great strategy for small or early-stage businesses with the best startup ideas. This marketing strategy allows you to dedicate time, effort, and resources to the small market segment. You can become a leader in that segment even if you have fewer resources. This provides an exceptional opportunity to focus on a larger audience segment with more conviction in the later stage.

One of the most widely known examples of this growth strategy is Facebook. If you didn’t know, Facebook started as a highly-targeted niche service. Mark Zuckerberg created this online platform only for Harvard students to make connections and share photos. After it became popular among Harvard students, Facebook expanded to colleges and universities across the US.

The success of niche marketing growth strategies for businesses depends on learning about niche markets. Undeniably it is one of the game-changing digital marketing trends to watch.Once you are aware of the audience’s pain points, you create a product with a unique selling point. It also involves having exceptionally targeted branding for that niche market.

9. Brand Recognition Growth Strategy 

Research shows that 71% of consumers are more likely to buy from a brand they recognize. This makes brand recognition one of the top growth strategies for businesses today.

It increases credibility and liking for your brand, resulting in more leads, conversions, and loyalty. Today, achieving brand recognition has become easier because of the available tools. For instance, social media platforms and CRM tools can help reach customers and engage them.

Here are a few ways to use brand recognition strategies for business growth - 

  • Hire an experienced and dedicated social media manager.
  • Use a professional graphic designer to create distinct branding elements. 
  • Invest in SEO to stand out in SERPs on Google. 
  • Use PPC ads for Facebook and Google to reach your target audience on these platforms.

10. Continuous Innovation Growth Strategy

Continuous innovation is when a company repeatedly attempts to improve its products, services, or technologies. It is one of the most crucial strategies for business growth and to stay competitive. Prioritizing continuous innovation involves creating a culture of creativity.

One of the best examples of continuous innovation is Microsoft. By regularly updating its operating system, the company adjusts to customers' changing demands. Microsoft regularly releases updates and introduces new features, security enhancements, and performance optimizations.

For instance, launching Windows 10, a new version of previous Windows 7, is one such change. It came with a redesigned interface, improved security protocols, and enhanced user experience.

Innovation can take various forms, including product innovation, software development, process innovation, etc. It allows businesses to set apart and maintain a competitive edge. As a result, they get new opportunities to grow by adapting to new technologies.

Reach out to the best software development companies to use this strategy for sustainable growth and long-term success.

Final Thoughts 

Growth is important for any business, but being innovative and understanding how you wish to scale is vital. Expanding a business too quickly can set you up for failure in the long run if you do not use suitable strategies for business growth.

So, before you can take action, set strong business goals and understand your current position. Working on these basics will help you build a reliable strategy for the future. 

Once you decide on and implement a strategy for business growth, you must monitor its progress. This means defining key performance indicators (KPIs) to measure progress over time.

Frequently Asked Questions

  • What is a business growth strategy?

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  • How to develop a business growth strategy?

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  • How do you attract more customers?

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Sakshi Kaushik

By Sakshi Kaushik

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A passionate writer and tech lover, she strives to share her expertise with mobile app developers and fellow tech enthusiasts. During her moments away from the keyboard, she relishes delving into thriller narratives, immersing herself in diverse realms.

Uncover executable insights, extensive research, and expert opinions in one place.

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