mobile App marketing

Importance Of Mobile Apps For eCommerce Business

Studies say that around 89% of customers use retail apps instead of desktop websites. Create yours to exponentially grow customer base!

Mobile Apps for e-commerce

In today’s world, where almost every business is reigning with mobile apps to add value to their brands, eCommerce businesses are taking momentum and winning the race, accounting for regular new customers. They made it happen by setting online mobile shopping stores that work by establishing engagement and better connections with end-users. 

If you’re an owner of an e-commerce business such as Velvet Caviar, you’ll know how hard it is to reinforce a strong client base and increase your sales. Well, what if there is an easy way to get this done? Yes, because now it's possible to reach a vast number of potential customers and increase your sales, all by developing a business-oriented eCommerce mobile app.

The mobile apps for e-commerce stores are raving the market nowadays, and they are considered as sure-fire ways to gain optimum profits. There are many credible mobile app developers out there who can help you build a mobile application that can meet your business needs. Besides developing the mobile app for your eCommerce business, they also let you know about the additional features that can be added to grow your brand image among customers. 

We all know there's is a great recognition of M-Commerce in today's industry, but does anyone has the idea that what are the reasons that made mobile apps in eCommerce a significant factor? 

In this article, we will discuss in detail, about the importance of mobile apps to grow an e-commerce business. Take a look.

Importance Of Mobile Applications In Online Businesses

1. Customers prefer mobile application

Today, one cannot neglect the superiority of mobile applications over browsers. Everyone uses a smartphone nowadays that makes it very convenient for the customers to access online shopping store by downloading a particular mobile app. 

Using a mobile app, users don’t have to remember lengthy URLs and log in every time they visit your site, and also the speed of an application is way faster as compared to browsers. It results in a better user experience and an overall pleasant experience. Also, with almost everyone having a smartphone nowadays, coming out with an eCommerce mobile app will only reinforce the credibility of a retail business.

In the below-researched graph by Statista, there is a definite rise in the number of users who opt to shop via mobile, which is a great sign for the mobile e-commerce app development.

Mobile Apps for e-commerce

2. Mobile applications help boost the loyalty of the customers

Downloading an application shows that a customer is already much more interested in your business. When visiting a website, people basically look for business details while downloading the app shows their willingness to buy your products. Potential customers also tend to spend more time in an application as compared to online websites.

Mobile Apps for e-commerce

Source: invesp

3. A reduced response rate

When using a web browser people are generally concerned about how fast action will be completed. But, when it comes to a mobile app, the response time is much faster and the actions are completed way quicker than web browsers. This not only makes customers happy but also increases brand credibility among them. Also, with a mobile application, users can set up their personal preferences, making it easier for them to shop online stuff.

With options of commenting being available now, the users can also directly let the app owner know about their concerns and the following action can be taken accordingly. It cut short the time of improvement and thus the response rate is much higher.

Mobile Apps for e-commerce

4. A better and enhanced UX

The proper presentation of e-business also helps in enhancing mobile app marketing that matters a lot as it helps users to understand the business intent. How you present your online business to potential customers can either lead to a great sales revenue or on the other hand can break their trust. Mobile apps provide much better navigation and now these have been designed using responsive features keeping users device screen size in mind. Less distraction and great navigation help customers focus more on the products and thus offer more growth in sales. 

Mobile Apps for e-commerce

Source: dynatrace

Also, with a better display of the products and the services, the sales volume is bound to swell at an exponential rate; as the user can take a look at all the services and take a smart decision.

5. Increase in conversion rate

The enhanced UX, usability and easy navigation of a mobile app lead to high conversion rates. Mobile apps play a significant role in increasing the conversion rate which has been estimated one and a half times higher than desktop or web browsers.

The ease to access various fields and options in the e-commerce apps encourage the user to stay for long on the app and thus, the chances of conversion rate increase multi-fold.

Mobile Apps for e-commerce

The app engagement factor is steadily affecting the businesses and is in focus of app marketers. As per a researched report cited by eMarketer, about 25 percent of iOS users and 20 percent of the Android users open the app once a day after installing it. But the number drops down to 3.2 and 3.3 percent respectively after a month. If you want great conversion rates, you'll have to work on your app's engagement factors

6. Engaging with the in-built features of your phone

Another plus of a mobile application is the engagement of the phone’s in-built features. Like, many mobile applications use your devices GPS to pinpoint the customers’ location, or the integration with microphone enables users to verbalize their search, etc. This thereby increases the usability quotient of a mobile app.

Mobile Apps for e-commerce

A great example of this functionality can be seen in both Android and iOS operating systems, i.e. Siri in iPhones and 'Ok Google' in Android smartphones. Apart from this, there are various in-built features that make our mobile devices even more engaging than they already are.

7. Higher order value

The average order value using a mobile app is much higher compared to websites. We have already stated that eCommerce mobile applications help boost conversion rates and the cart abandonment rate. But with a mobile application, it's much lower, resulting in higher average order value.

Here, the high order value is profoundly affected by the feature of push notifications and how mobile applications utilize them. One thing that you need to keep in is not to frustrate the users by sending multiple app notifications in a short period or not to abandon the users by not sending a notification for a more extended amount of time.

Mobile Apps for e-commerce

Final Takeaways

  • Design a complete e-commerce mobile app and keep upgrading it
  • Reward the user for leaving feedback
  • Engage users by responding to their feedback
  • Encourage the users to leave positive comments in the customer support center.
  • Regularly come up with surveys to know user behavior.  

We hope the article provided you ample reasons why mobile apps have become significant to grow an e-commerce business. So, if you're an eCommerce business owner, don't wait and start developing an eCommerce shopping mobile website today. 

Aparna <span>Growth Strategist</span>
Written By
Aparna Growth Strategist

Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.

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