As per a report, almost 80% of B2B buyers use mobile devices during their office hours. Therefore, it has become indispensable to have a mobile app for your business.
When it comes to mobile apps, the benefits are not only confined to B2C businesses. B2B businesses can also benefit from mobile apps. All you need to do is implement the B2B mobile app strategy with the right set of features and your business is ready to hit the sky. The reason why mobile apps are essential for B2C enterprises are popular features like easy ordering, push notifications and better interaction with customers through unique programs.
However, the B2B aspect of mobile apps is a little different. You have to carefully evaluate the option and analyze whether investing in developing a mobile app for your business is logical or not.
The custom mobile apps for business are bound to create numerous opportunities. Let’s say you are in the manufacturing business. You do not sell directly to the customer, although you do sell your products in variable quantities to your business partners. Having a mobile apps business plan will allow your clients to order easily and you can effortlessly keep track of orders, as well. Your regular clients will be able to customize their orders based on their previous orders, which will result in better efficiency and better customer relationship.
Therefore, the B2B mobile app development must be carved, keeping in mind various factors like the business field, customer footfall, the region of operations, and more. In this article, we will be listing indispensable features that will help you to create one of the best B2B mobile apps.
If your plan is to stay ahead of your competitors and build a credible business at the same time, it’s time to think about investing in a B2B mobile app. Let us discover the mobile app features list that of a B2B mobile app that will result in the betterment of your business.
Here are the top features you should consider for the B2B model:
Invoicing is an integral app functionality of a B2B app. You can create your own marketplace with the help of a B2B business app and integrate the app with your existing market only if your app has the invoicing mobile app functionality. With this feature, keeping track of different orders will be easier and you can create automated invoices. You can receive payments through the app and manage the delivery process as well.
There are many apps in the app stores, which are dedicatedly developed to help users raise invoices. The following are some:
To manage a business that involves communication with other businesses, it is decisive to focus on the appointment and consultation schedule. The clients will surely appreciate it if you can interact with them when they need you.
Appointments or consultation app features in an app will come really handy in these situations. Your clients can make appointments for consultations over the app and you can respond according to your schedule. The reminder option will send a notification to both ends, so you don’t miss the appointment.
The following are the apps that have the appointment feature:
Every business needs exposure. If you can create a portal to let your clients showcase their features, it will definitely result in better customer relationships and growth in business.
If your business is involved in events, seminars, or training, a promotional feature will enable your business to get more clients as you are letting them showcase their products on your app. This app functionality in a mobile app means everything is easily handled on your ends like posts, comments and attendees list.
A great way to expand any business is to let people know about your business. Push notifications are the most impactful app marketing strategy in the digital world today.
As per a study, the opening rate of push notifications is around 90% and 52% of the users look for relevant offers through the push notifications.
Having a push notification feature in the app for your business can be easily utilized to use the geofencing targeting method. Besides, Geo-fencing targeting allows you to send customized business-related notifications depending on where the customer is located.
Customer Relationship Management or CRM is one of the significant reasons to invest in a B2B mobile app and having this feature is a must for every business. The CRM support feature allows the businesses to contact, manage and interact with clients directly.
The businesses can view orders, locations, and feedback all in real-time, which will help them improve their business in the long run.
In this era of connectivity, every business looks for easier ways to complete the transaction. If you are an e-commerce based business owner, you know the importance of successful conversions.
As per a report by Baymard Institute, around 70% of online shopping carts do not turn into a completed transaction. The reasons behind this such a low conversion rate are as follows:
The same study has also revealed that by solving the checkout usability issues, there can be a gain of 35.26% in the conversion rate for the average large-sized e-commerce sites. Therefore, it’s crucial that a B2B mobile app should have optimized carts.
Having GPS connectivity eliminates the need to track orders manually. With GPS tracking features, businesses can select a virtual delivery location based on the location of the clients. This app feature works similarly to any B2C mobile app. Still, as the B2B business owners are always on the run, this B2B mobile app strategy will create an easier access point for the existing and potential clients.
You can experience the feature in food-delivery apps like Zomato and Uber.
Everyone loves incentives and the B2B customers are no different. Having a loyalty program in the mobile app always works in favor of the brand. The business can reward the most loyal and regular customers with discounts, coupons or other promotional offers.
The following are some of the loyalty programs that can be included in the B2B mobile app:
E-mail marketing is an impactful marketing tool in mobile apps for businesses and it has proved to be one of the most effective methods to engage with customers. If you can prove that your business is suitably updated with all the latest news, offers and products of the relevant industry, building trust among customers becomes really easy.
Here are some benefits of the newsletter that businesses can reap:
Enterprise Resource Planning or ERP is the unified management of business operations in sync with software and technology. It includes activities like purchasing, stock management, inventories, invoicing, supply chain, and more.
To integrate the functions of ERP, the following components need to be taken care of with precision:
Mobile apps and business go hand in hand but it doesn’t mean creating a successful business is not as easy as falling off a log. To succeed in this tech-savvy world, you need to focus on B2B mobile app trends and other mobile app functionalities. Whether you are a B2C business or a B2B business, building a trustworthy relationship with other business partners is one of the key things you need to ensure while focusing on the B2B business.
If you are interested in developing a successful B2B mobile app, then read our detailed report of top mobile app developers across the world. It will help you in picking the best app development partner for your next app project.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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