technology

How AR and VR Will Reinvent The Food Industry

Whether it's prepping up your employees for their future roles or pruning undesirable presentation, AR and VR is trending on every major menu

R & VR in food industry

Augmented Reality and Virtual Reality are probably like the new band on the block that everyone either wants to make money off or enjoy their gift; in this case, their services. But who would've thought that Virtual and Augmented Reality would swoon our taste buds too? Although the cost of development is still high, the returns are worth the investment; especially with regard to human resources, customer experiences, and food products. As a bonus to these returns, AR/VR offers marketers the magic trick of virtual marketing that can revamp the digital interaction of consumers into real action.

No food product or dining experience can be augmented to its true potential if its creators aren’t trained well to deliver this potential. Solving this very issue, Augmented Reality and Virtual Reality technology has opened new doors to deliver expertise by bridging the gap between low-end mass training and selective employee-focused training. The door unlocked by Virtual reality has presented employees with a virtual environment of their would-be job which preps them for their future roles. These VR teachings cover all measures of responsibilities, from managing Walmart’s holiday rush to cooking noodles at Honeygrow to perfecting the espresso pull. As a result, not only will the employees get more advanced and diverse training, but also allow companies to hire a more diverse range of employees catering to different needs.

food with AR & VR

Speaking of needs, an industry such as the food industry depends on customer experience to a great extent, and this experience was yet limited in the visual sense. Changing that, the food industry is employing the visual tools of Augmented Reality and Virtual Reality technology is being employed to enhance customer experience too. Examples include “Boursin Sensorium”, a CGI-based VR experience that coupled motion (through moving chairs), aroma, and delicacies of Boursin cheese. Breweries and bars are employing the technology to augment the experience of fine alcohol with Virtual Reality experiences such as showcasing the behind-the-scenes making process, using coordinated AR/VR footage to complement the taste of its beer or even letting diners go skydiving in Samsung Gear VR. The technology has also bridged the generation gap with Millennials who view check-ins and social media announcements of their posh restaurant visit a key aspect of their curated social identities.

These augmented experiences or products can never escalate to their true potential if they aren’t showcased equally well and in this digital age of social media, marketing is a must. Luckily AR/VR technology has answers for this problem too and from Remy Martin to Coca-Cola, everybody is integrating the AR/VR magic into their marketing strategies. No wonder you can hear your friends in NYC talking about the soft drink brand and it's Christmas magic campaign that gave users the opportunity to see virtual Santa and hidden scenes across branded bus stops in NYC. In today’s age where content is king, Virtual reality has empowered marketers to augment their content beyond physical space. The marketers are indulging in this practice not simply to attract potential buyers but to educate consumers on the nutritional value of their food. Yes, even broccoli can now be made appealing to kids.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
technology

IBM Rolled Out Bluemix to Strengthen Mobile App Security

4 min read  

Tech giant IBM recently introduced a platform for the app developers to add authentication to the mobile application. The mobile app development is a multi-stage process that also involves the security aspects of the application. And therefore, IBM came up with a platform na

technology

The Impact of Technology On The Translation Industry

2 min read  

Innovations in technology always have a far-reaching effect on nearly all related industries. Today, the application of modern technological solutions in various industries is rapidly rising. The translation industry is no different.The application of technological solutions has had a massive im

technology

How AR/VR in Healthcare Is Transforming Our Lives?

4 min read  

The market of augmented and virtual reality in healthcare amounted to a forecast of 18.8 billion U.S. dollars in 2020. Healthcare, which was always dependent on cutting-edge solutions, seems like a natural fit and one of the most promising areas for AR and VR.Various healthcare apps have bee

technology

Here's How Artificial Intelligence is Changing The Face of IT

4 min read  

Technological innovations are on the rise. The past couple of decades have witnessed an astronomical advancement in various general-purpose technologies (GPT). The predominant GPT of the current era is the artificial intelligence.Artificial intelligence is gaining widespread traction. It has eme

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.