technology

How AR and VR Will Reinvent The Food Industry

Whether it's prepping up your employees for their future roles or pruning undesirable presentation, AR and VR is trending on every major menu

R & VR in food industry

Augmented Reality and Virtual Reality are probably like the new band on the block that everyone either wants to make money off or enjoy their gift; in this case, their services. But who would've thought that Virtual and Augmented Reality would swoon our taste buds too? Although the cost of development is still high, the returns are worth the investment; especially with regard to human resources, customer experiences and food products. As a bonus to these returns, AR/VR offers marketers the magic trick of virtual marketing that can revamp digital interaction of consumers into real action.

No food product or dining experience can be augmented to its true potential if its creators aren’t trained well to deliver this potential. Solving this very issue, Augmented Reality and Virtual Reality technology has opened new doors to deliver expertise by bridging the gap between low-end mass training and selective employee focused training. The door unlocked by Virtual reality has presented employees a virtual environment of their would-be job which preps them for their future roles. These VR teachings cover all measures of responsibilities, from managing Walmart’s holiday rush to cooking noodles at Honeygrow to perfecting the espresso pull. As a result, not only will the employees get more advanced and diverse training, but also allow companies to hire a more diverse range of employees catering to different needs.

food with AR & VR

Speaking of needs, an industry such as the food industry depends on customer experience to a great extent and this experience was yet limited in the visual sense. Changing that, the food industry is employing the visual tools of Augmented Reality and Virtual Reality technology is being employed to enhance customer experience too. Examples include “Boursin Sensorium”, a CGI-based VR experience that coupled motion (through moving chairs), aroma and delicacies of Boursin cheese. Breweries and bars are employing the technology to augment the experience of fine alcohol with Virtual Reality experiences such as showcasing the behind-the-scenes making process, using coordinated AR/VR footage to complement the taste of its beer or even letting diners go skydiving in Samsung Gear VR. The technology has also bridged the generation gap with Millennials who view check-ins and social media announcements of their posh restaurant visit a key aspect of their curated social identities.

These augmented experiences or products can never escalate to their true potential if they aren’t showcased equally well and in this digital age of social media, marketing is a must. Luckily AR/VR technology has answers for this problem too and from Remy Martin to Coca-Cola, everybody is integrating the AR/VR magic into their marketing strategies. No wonder you can hear your friends in NYC talking about the soft drink brand and it's Christmas magic campaign that gave users the opportunity to see virtual Santa and hidden scenes across branded bus stops in NYC. In today’s age where content is king, Virtual reality has empowered marketers to augment their content beyond physical space. The marketers are indulging in this practice not simply to attract potential buyers but to educate consumers on the nutritional value of their food. Yes, even broccoli can now be made appealing to kids.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

technology

The Best Ways to Utilize Cloud Accounting

4 min read  

Cloud Accounting is trending and for all good reasons. Gone are the days, when you needed multiple hard drives to keep a store of the financial data. A description of Cloud Accounting in simple terms is Online Accounting.Therefore, all the records of financial information are saved online on a s

technology

Google Duplex, AI Imitating Humans, Should We Worried About It?

4 min read  

Google I/O 2018 was started on Tuesday and unveiled the new updates as expected including new tools for the developers. However, we all were waiting for that one news breaking stage performance from Google that it brings every year. The company finally showcases its new AI Duplex with a live demonst

technology

Olloclip Brings Handy Lens Kit For iPhone X

4 min read  

iPhone X has already set the camera standards to a new high. The addition of dual 12-megapixel cameras and True Depth technology are just a few of the major highlights of the Apple’s flagship device. The refinement of the telephoto lens and the widened aperture has significantly enhanced the p

technology

How To Download Music From YouTube: Step By Step Guide

10 min read  

Keep yourself trustworthy connection is a piece of advice that we have all been listening from our elders all these years. And it makes sense also even in the music when you are looking forward to download the authentic links. Although to download music from YouTube is a practice that a number of us

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH