mobile App marketing

Is App Preview Video Good For Your App?

The app preview video helps the users to known about the app in detail.

app preview video

There are almost 3.6 million apps in the Google Play Store and 2.2 million apps in the Apple App Store. Besides, thousands of apps get submitted to these app stores every week. The app market competition is fierce than ever, and the app marketers are leaving no stone unturned to make sure that their apps penetrate to a huge community of users. In this crowded of apps, most of the newcomers get lost and never able to get the limelight for themselves. Wait am I discouraging with all the bad news? No this the fact you need to be very smart creative as well as different to beat the others. However this doesn't mean you have nothing on your side, there are plenty of marketing strategies and ASO tips you can leverage from. But, today I have picked up the preview video option for the app promotion and acquiring more downloads.

What is App Preview Video?

You must have downloaded apps from the Google Play Store or App Store, after gettings the search results what you do? Go through the reviews, screenshots, descriptions, and ratings to know whether the app worth your time or not. Similarly, the app preview videos are a short video for the users. The app promoters use these videos to give an idea about the app. The user can watch the short video and know what exactly the app has to offer. Where Google Play Store embedded the app preview video option a long time ago, Apple waited till iOS 8 to provide the feature in the App Store.

The app preview video is very helpful for the users, as the screenshots aren't enough to describe the app’s functionality. With app preview video the user can watch the app in action and make the right decision.

What About The Google Play Store App Preview Video?

 Google Play Store App Preview Video

Google was the first to introduce the app preview feature in the app store for the users and developers. Along with the screenshot, the developers are allowed to add a short edited video showing prime functionalities of the app. However, with time the developers stopped using the feature. During writing these articles, I checked the top 20 Top Grossing apps on Google Play Store, and I found no app with an app preview video. The prime reason behind this is the Google recently introduced the ‘Try Now’ button that let users use the app without installing it. With the help of feature, the user gets limited access to the app to experience its functionalities. The Try Now’ feature directly eliminates the need for app preview video for both developers and users.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
mobile App marketing

Online Business Ideas That Can Make You Rich

4 min read  

There has never been a better time than today to start your own online business. The internet and smartphones have significantly increased the volume of online business. Despite the media's best efforts to highlight the perils of our society, we genuinely live in a time that is ripe with opportu

mobile App marketing

Top 7 Ways To Promote Your Restaurant Through Mobile Apps

4 min read  

Food is something that needs no marketing! Absolutely wrong. In this article, we are going to explain why food marketing is important and how apps can help you do so. Every other day, a restaurant opens in the market. There are millions of restaurants in the world.Three to four decades ago, the

mobile App marketing

How to Get Investors for Mobile App - An Ultimate Guide

3 min read  

Mobile Apps are expected to be at the forefront of the businesses success in 2020 with mobile app investors waiting restlessly for the next big thing. The improvements in the technological landscape and the post-corona manoeuvres will only enhance the reach and impact of the App development industry

mobile App marketing

Top 10+ YouTube Downloaders to Try in 2022

15 min read  

YouTube is unarguably one of the best platforms to watch videos, and due to the same, it has become the second-largest searching engine. Sadly, you need an internet connection to watch videos on YouTube. Though the video-sharing website offers offline support too, still, it has its own limitati

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.