The the online news and networking portal, Twitter welcomes Sriram Krishnan to the team as a senior director of product. India-born, Sriram Krishnan who is the former ad tech executive of Facebook and Snap will be joining Twitter and head more than just advertising sector.
Sriram Krishnan, who left Snap earlier this year is joining twitter as a Senior Director of product and will take over the responsibilities of the core features of the app including timeline, search and direct messaging. Krishnan boasts of a very impressive career at the most renowned tech firms in the silicon valley, including Facebook, Snapchat, Microsoft, and Yahoo. His job profile at Facebook included boost of the company’s ad network, audience network and implementing successful ad strategies. Sriram Krishnan left Facebook in February 2016 to join Snapchat’s parent company Snap for a similar portfolio, improving its ads API.
I'm going to be joining Twitter and become a part of #theflock to work with the fantastic product team there.— Sriram Krishnan (@sriramk) September 19, 2017
Being an avid Twitter user Krishnan notified about his new job role at the social media platform with a series of tweets. He also mentioned that he will be joining the team from 2nd October and will report to Keith Coleman- VP of the Product at Twitter, who joined Twitter last December. The key duties of the new senior director of product are still unclear as he may not be the working on Twitter’s advertising part alone. VP Keith Coleman reports to Ed Ho, the general manager who then directly reports to the CEO. So, it is clear that Sriram will be covering some of the of Keith Coleman’s responsibilities.
Although Twitter has sizeable amount of dedicated users, but it's always been a challenging task for the company to find an effective way to provide best user experience without compromising with the services. Krishnan’s addition to the team is efficacious in order to plan a successful strategy for drawing profit through advertising.
It is something I deeply care about and I couldn’t pass up a chance to be a part of it.— Sriram Krishnan (@sriramk) September 19, 2017