mobile App marketing

How Culture will Impact Mobile App Marketers in the Future?

Mobile app marketers future

Mobile App Marketers

By now in the mobile app industry, it is almost necessary to launch your product globally for better outreach and greater revenue collection. In order to make your app known on the world stage, you need to consider crucial factors including the culture of users at different regions. In addition to this, you also need to be aware of the fact that pre-launch marketing and post-launch marketing are two very different approaches and cannot be considered as one.

Customizing your app and adding features in accordance with the relative culture of the users will help your app to sustain longer in the mobile app world. App Annie states in reports, that 72% users are not English native speakers and when an app is launched in country’s native language revenue increased by 26%, whereas downloads get a hike of 120%. Before developing your app you must be aware of some stats regarding culture, which should be considered while designing the app and adding features that suit the users in respect of language, geography, usability and other important factors.

Let's get a Deep Insight

  • Today smartphone user is commonly divided into two groups iOS and Android users. The user from both the platforms shows different culture in terms of many respects, survey and research did by AppsFlyer show all the patterns and difference between both the type of users. These research and data can be utilized in a mobile developing process to add favorable attributes to the app to meet the needs and wishes of users accurately.
  • AppsFlyer analyzed more than 1.1 billion paid apps in a period of 6 months to come up with precise data showing the on-going trends and key elements among the iOS and Android users.
  • Below are the data and reports that cover click-to-install data and retention( how long one uses them) for both iOS and Android users.
  • The top 4 app categories with the high conversion rate (from click-to-install) includes Transportation, Lifestyle, News, and Finance.
  • For iOS user, app usage is maximum at the weekends and Android users show lowest interaction output in the same time frame.
  • Reports from Appsflyer come up with data showing striking difference between the iOS and Android user. iOS user shows almost 4 times as likely to convert and to become a regular user in fitness and health category. Whereas the user in Android category is far more committed to the entertainment and utility apps.
  • The app should support all the languages in the country you are targeting. If your app works in Spanish, English, and Chinese languages it will cover almost half of the users around the globe.
  • Users in Asia shows peak engagement on the weekends while the Latin Americans show the highest level of engagement on Tuesdays.
  • Latin Americans showed more involvement in app usage in the later hours of evening i.e. peaking at 11 p.m. while other countries mostly see peak usage at 6 p.m. and 8 p.m.
  • Google play store and Apple store are the most common store for apps but they aren't the best options for other countries. In China both these stores aren't available, instead, Baidu is used by the app developers and it is the second largest distributor. Aiming the top distributor for the targeted country will help you make your app as a successful product.

Final Thought

Culture is an important factor which will shape the usability and functionality of your app. Considering the culture based factors in the initial state of app development helps to guide the features and options of the application which ultimately turns it into a global success.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

mobile App marketing

Build a Travel App for Better Revenue & Hassle-Free Traveling

4 min read  

Technology is transforming the landscape of all industries and tourism sector is no exception. This is considered as one of the most thriving industries and according to the recent statistic, it is a huge 6.3 trillion dollar industry and now with the advent of travel apps, travelers are no more rely

mobile App marketing

Here Are The Ways To Identify Mobile Ad Frauds

4 min read  

Mobile advertising fraud is a real concern for the mobile app industry. As budget moves to your mobile business so do the fraudsters to get the benefit of the same by following the trail the money is flowing through. Mobile fraud may impact your business greatly, which makes it important to look for

mobile App marketing

Key Essentials of Email Marketing in Mobile Phone Age

4 min read  

We live in a mobile era where the smartphone has taken up a considerable chunk of the market of tech gadget users, and it has ushered in a new era of mobile marketing.One of the most prioritized issues by marketers today is to get it right at the mobile marketing space. Smartphones have introduc

mobile App marketing

Main Challenges Faced By App Publishers in 2020 And How To Overcome Them

4 min read  

Every now and then, we tend to see a shift in the mobile app industry that basically changes the working flow of the various sectors. These constant shifts have usually resulted from the continuous platform updates or even the integration of new technologies. After which the strategies and technique