mobile App marketing

How Culture will Impact Mobile App Marketers in the Future?

Mobile app marketers future

Mobile App Marketers

By now in the mobile app industry, it is almost necessary to launch your product globally for better outreach and greater revenue collection. In order to make your app known on the world stage, you need to consider crucial factors including the culture of users at different regions. In addition to this, you also need to be aware of the fact that pre-launch marketing and post-launch marketing are two very different approaches and cannot be considered as one.

Customizing your app and adding features in accordance with the relative culture of the users will help your app to sustain longer in the mobile app world. App Annie states in reports, that 72% users are not English native speakers and when an app is launched in country’s native language revenue increased by 26%, whereas downloads get a hike of 120%. Before developing your app you must be aware of some stats regarding culture, which should be considered while designing the app and adding features that suit the users in respect of language, geography, usability and other important factors.

Let's get a Deep Insight

  • Today smartphone user is commonly divided into two groups iOS and Android users. The user from both the platforms shows different culture in terms of many respects, survey and research did by AppsFlyer show all the patterns and difference between both the type of users. These research and data can be utilized in a mobile developing process to add favorable attributes to the app to meet the needs and wishes of users accurately.
  • AppsFlyer analyzed more than 1.1 billion paid apps in a period of 6 months to come up with precise data showing the on-going trends and key elements among the iOS and Android users.
  • Below are the data and reports that cover click-to-install data and retention( how long one uses them) for both iOS and Android users.
  • The top 4 app categories with the high conversion rate (from click-to-install) includes Transportation, Lifestyle, News, and Finance.
  • For iOS user, app usage is maximum at the weekends and Android users show lowest interaction output in the same time frame.
  • Reports from Appsflyer come up with data showing striking difference between the iOS and Android user. iOS user shows almost 4 times as likely to convert and to become a regular user in fitness and health category. Whereas the user in Android category is far more committed to the entertainment and utility apps.
  • The app should support all the languages in the country you are targeting. If your app works in Spanish, English, and Chinese languages it will cover almost half of the users around the globe.
  • Users in Asia shows peak engagement on the weekends while the Latin Americans show the highest level of engagement on Tuesdays.
  • Latin Americans showed more involvement in app usage in the later hours of evening i.e. peaking at 11 p.m. while other countries mostly see peak usage at 6 p.m. and 8 p.m.
  • Google play store and Apple store are the most common store for apps but they aren't the best options for other countries. In China both these stores aren't available, instead, Baidu is used by the app developers and it is the second largest distributor. Aiming the top distributor for the targeted country will help you make your app as a successful product.

Final Thought

Culture is an important factor which will shape the usability and functionality of your app. Considering the culture based factors in the initial state of app development helps to guide the features and options of the application which ultimately turns it into a global success.

Twinkle <span>Product Strategist</span>
Written By
Twinkle Product Strategist

Twinkle is an experienced business and marketing consultant of the mobile app industry. She advocates perfect branding to the latest tech releases. She is passionate about writing well-researched reports to help the app owners and the mobile app industry audience. Also, she has a vibrant touch that goes well in her writing as well.

mobile App marketing

How to Put an App on the App Store: A Step-By-Step Guide

4 min read  

Once the app development process is completed, the next crucial step is to submit the app to the App Store. And it’s not elementary as it sounds. There are a lot of tasks that go on uploading an app to the App Store.To begin with, get started with your Mac system with the latest version of

mobile App marketing

Best Ways to Increase App Engagement & User Retention

4 min read  

The mobile app industry has gone beyond our expectations with the benefits of the small platform and most of the sectors have shifted their approach to the mobile-centric market. With the increasing growth of the mobile app industry, every business is moving towards smartphones for success.Howev

mobile App marketing

How to Best Leverage User Reviews for Higher App Retention Rates

4 min read  

No matter how hard you work on perfecting your app, there is going to come a time when you receive some negative feedback. What would be your first instinct if you received a 1-star review that ripped your app to shreds? What about a 2-star with some constructive criticism?If you are among those

mobile App marketing

Mobile And In-App Advertising Trends: Here Is what's Changing in 2020

4 min read  

Mobile is influential, and so are the trends that are seeding up these days. And why we are saying that is because we are flattered by the magic mobile and the recurring trends can create on the business. The thought popped up right in the middle of a conference I was watching online.There were

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH