mobile App marketing

How Culture will Impact Mobile App Marketers in the Future [2021]

Mobile app marketers future

Mobile App Marketers

By now in the mobile app industry, it is almost necessary to launch your product globally for better outreach and greater revenue collection. In order to make your app known on the world stage, you need to consider crucial factors including the culture of users at different regions. In addition to this, you also need to be aware of the fact that pre-launch marketing and post-launch marketing are two very different approaches and cannot be considered as one.

Customizing your app and adding features in accordance with the relative culture of the users will help your app to sustain longer in the mobile app world. App Annie states in reports, that 72% users are not English native speakers and when an app is launched in country’s native language revenue increased by 26%, whereas downloads get a hike of 120%. Before developing your app you must be aware of some stats regarding culture, which should be considered while designing the app and adding features that suit the users in respect of language, geography, usability and other important factors.

Let's get a Deep Insight

  • Today smartphone user is commonly divided into two groups iOS and Android users. The user from both the platforms shows the different cultures in terms of many respects, the survey and research did by AppsFlyer show all the patterns and differences between both the type of users. These research and data can be utilized in a mobile developing process to add favorable attributes to the app to meet the needs and wishes of users accurately.
  • AppsFlyer analyzed more than 1.1 billion paid apps in a period of 6 months to come up with precise data showing the on-going trends and key elements among the iOS and Android users.
  • Below are the data and reports that cover click-to-install data and retention( how long one uses them) for both iOS and Android users.
  • The top 4 app categories with the high conversion rate (from click-to-install) include Transportation, Lifestyle, News, and Finance.
  • For iOS users, app usage is maximum at the weekends and Android users show the lowest interaction output in the same time frame.
  • Reports from Appsflyer come up with data showing the striking differences between iOS and Android users. iOS user shows almost 4 times as likely to convert and to become a regular user in the fitness and health category. Whereas the user in the Android category is far more committed to the entertainment and utility apps.
  • The app should support all the languages in the country you are targeting. If your app works in Spanish, English, and Chinese languages it will cover almost half of the users around the globe.
  • Users in Asia shows peak engagement on the weekends while the Latin Americans show the highest level of engagement on Tuesdays.
  • Latin Americans showed more involvement in app usage in the later hours of evening i.e. peaking at 11 p.m. while other countries mostly see peak usage at 6 p.m. and 8 p.m.
  • Google play store and Apple store are the most common store for apps but they aren't the best options for other countries. In China both these stores aren't available, instead, Baidu is used by the app developers and it is the second-largest distributor. Aiming the top distributor for the targeted country will help you make your app as a successful product.

Final Thought

Culture is an important factor that will shape the usability and functionality of your app. Considering the culture-based factors in the initial state of app development helps to guide the features and options of the application which ultimately turns it into a global success.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
mobile App marketing

Most Popular App Categories in the Mainstream Market

10 min read  

Today, with the increased adoption of smartphones, many market segments have started using mobile apps. The reason behind such increasing popularity is the expanding opportunities mobile apps come with. Now, if we specifically focus on the most popular mobile apps, gaming apps had the majority of do

mobile App marketing

What are Push Notifications and Why Does Your App Need it?

4 min read  

The flow of apps in the app store is never-ending. Already millions of apps are available on the app stores, and thousands of more apps are added on a daily basis. It brings the mobile app industry to a point where the failure rate well exceeds the success rate.So, to stand out, many new technol

mobile App marketing

The Ultimate Netflix Guide - History, What To Watch, Tips & Tricks and More

4 min read  

For a large majority of people, Netflix is something that has been in the limelight for just a few years, but little do they know that it is a brand that has been on the market for more than two decades now. Surprising, isn't it?Well, Netflix didn't make its debut as an online Movie Stre

mobile App marketing

Mobile App Marketing And How It Has Changed: #10YearChallenge

4 min read  

Almost every person today relies on a mobile device to perform some of the most important tasks in life. Many of these tasks such as scanning documents, making presentations, purchasing tickets, editing pictures and videos, and voice recording cannot be achieved without a mobile app.Every mobile

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.