mobile App marketing

Proven Tips to Know Your Audience Before Launching Your First Mobile App

A right app launch strategy is a must for devising monetization technique.

app launch ideas

Knowing your target audience is the fundamental step of any research process. 

Whenever you are building something that is directed towards the masses, more often than not, it has demographic significance. This is the reason why brands take extra care of cultural and social differences while releasing target advertisements. And this is the same reason why their app marketing strategies fail. 

There are many things to keep in mind (demographically) before you move your project forward from the level of a mental map, such as:

  • Whether your app caters to 12-year old boys or middle-aged women?
  • Is your customer base located in Europe or India?
  • Are your users going to be urban or rural?

And only after examining these factors closely, you can tell how they will impact everything about your app, from its UI to color scheme to name. This exercise helps you in shaping your marketing and promotion strategy and after launching the app, customer experience management.

After identifying your target audience, let us take a look at the way to curate the perfect mobile app marketing strategy for a new app. 

1. Starting from null

When you are clear about your new app launch ideas, the easiest way of determining your audience base is through application type, i.e., whether it is a gaming app, an educational app or an e-commerce app. It’s a vital part of a pre-launch marketing strategy.

However, when you cannot decide which way to go, ask yourself the following questions:

  • Whether you are catering to a B2B market or B2C market or C2C market? 
  • If you choose your target audience, what would be your reasons for selecting that section of people? (Is it because of their financial status or for an existing company, etc.)

2. Build a character sketch of your customer

A character sketch or buyer persona does not only consist of their behavioral habits when it comes to doing target audience research for mobile applications. So, for doing this, you should take into account the following parameters:

  • Their social status/demographics that includes occupation, pay scale, gender, age group, etc.)
  • Their geographical location.
  • The types of devices and technological tools that they use or are likely to use.
  • What is the range of price they are ready to pay for the services of your mobile application?

These information categories can be easily determined with the help of online surveys. You can create simple multiple-choice questions keeping in mind the above-mentioned conclusions and tailor the mobile app promotion strategies accordingly.

3. Problem Definition

Once you have a persona for reference, you can move on to the next level of your research. 

The next step is listing down the problems which are faced by your target audience that your app can solve. The reason for this is to find a unique selling proposition with your marketing will be based. 

For instance, if you are creating a health app, then what feature makes it different from the other similar apps and more useful for the customers. This can only be successfully established when you have a thorough list of problems faced by your audience in general and which are not solved by other applications.

4. What motivates your customers?

Regardless of the problems faced by your audience (that you intend to solve with your app), their motivation to download your app can vary significantly. 

For instance, in case of a workout application, the pain-point of your potential user might be not finding personalized workout routines feature in any other application. However, their motivation to download your app can be discounts or other offers.

So, finding out if your user is moved by good graphics, lower prices, or even daily challenges and rewards is crucial. 

To sum up

The key to launching a successful mobile application is to keep your users hooked and the uninstall rate as low as possible. With the help of the above-mentioned steps, you can create an intuitive and engaging mobile app marketing plan for your audience.

Aparna <span>Growth Strategist</span>
Written By
Aparna Growth Strategist

Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.

mobile App marketing

How To Use Twitter For Generating Leads In 2018

7 min read  

In the world of social media, Twitter has made it to the list of the most popular social media a few years backs and still ranks among the top influential social media platforms. Twitter is basically a social networking site that offers microblogging services to its users by enabling them t

mobile App marketing

Promote Your App For Free Using Simple Yet Efficient Ways

4 min read  

Building an application is not enough, especially when you want that particular app to perform well in the market. So, in case you are wondering why is that? I am going to go ahead and answer it for you along with an explanation.In order to get the word out for your app, you need to promote it f

mobile App marketing

How To Conduct a Competitive Analysis for App Install Ad Creatives?

4 min read  

There has been an ultra-competitive market in smartphone app usage and this is due to the rise of smartphone users. There are now over 1.5 million mobile apps on Google Play and App Store, which forces app marketers to be strategic in their advertising campaigns. The competition is, considering the

mobile App marketing

Mobile Ads To Lead The US Ad Market By Beating TV In 2020

4 min read  

Unsurprisingly the mobile-based media ads are leading the ad market in the US. The mobile ads hold 33.9 percent of the share in the total US ad spend, With this pace, there is no doubt the mobile ads will beat the TV ads for good. According to a report from eMarketer, the US-based research company,

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH