A right app launch strategy is a must for devising monetization technique.
Knowing your target audience is the fundamental step of any research process.
Whenever you are building something that is directed towards the masses, more often than not, it has demographic significance. This is the reason why brands take extra care of cultural and social differences while releasing target advertisements. And this is the same reason why their app marketing strategies fail.
There are many things to keep in mind (demographically) before you move your project forward from the level of a mental map, such as:
And only after examining these factors closely, you can tell how they will impact everything about your app, from its UI to color scheme to name. This exercise helps you in shaping your marketing and promotion strategy and after launching the app, customer experience management.
When you are clear about your new app launch ideas, the easiest way of determining your audience base is through application type, i.e., whether it is a gaming app, an educational app or an e-commerce app. It’s a vital part of a pre-launch marketing strategy.
However, when you cannot decide which way to go, ask yourself the following questions:
A character sketch or buyer persona does not only consist of their behavioral habits when it comes to doing target audience research for mobile applications. So, for doing this, you should take into account the following parameters:
These information categories can be easily determined with the help of online surveys. You can create simple multiple-choice questions keeping in mind the above-mentioned conclusions and tailor the mobile app promotion strategies accordingly.
Once you have a persona for reference, you can move on to the next level of your research.
The next step is listing down the problems which are faced by your target audience that your app can solve. The reason for this is to find a unique selling proposition with your marketing will be based.
For instance, if you are creating a health app, then what feature makes it different from the other similar apps and more useful for the customers. This can only be successfully established when you have a thorough list of problems faced by your audience in general and which are not solved by other applications.
Regardless of the problems faced by your audience (that you intend to solve with your app), their motivation to download your app can vary significantly.
For instance, in case of a workout application, the pain-point of your potential user might be not finding personalized workout routines feature in any other application. However, their motivation to download your app can be discounts or other offers.
So, finding out if your user is moved by good graphics, lower prices, or even daily challenges and rewards is crucial.
The key to launching a successful mobile application is to keep your users hooked and the uninstall rate as low as possible. With the help of the above-mentioned steps, you can create an intuitive and engaging mobile app marketing plan for your audience.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
Cut to the
chase content that’s credible, insightful & actionable.
Get the latest mashup of the App Industry Exclusively Inboxed