In order to win the SEO SERP battle in 2023, it is important to learn about the compelling meta tags for SEO that can change the game.
The word “Meta Tags” comprises of two words “Meta” and “Tags”. Meta, which as per Google, means “referring to itself or the convention of its genre” and tags which means a label attached to something for the purpose of identification.
Both of these terms reflect the entire idea behind using meta tags while publishing a website or any webpage for the website. These meta tags help search engines aggregate relevant information from a webpage. This allows them to show the webpage as a relevant search result foron a relevant keywordranking.
This process of providing meta tags for establishing the metadata for the website comes under the domain of SEO (search engine optimization). If you are aware of the different strategies of digital marketing, SEO makes for a huge part in driving organic traffic. Also as per Moz, meta tags are the second most important aspect of driving organic traffic (while content being the first).
Therefore, we are here to help marketers who want to stay relevant in 2023 and drive organic traffic. To establish this, we’ll be mentioning the best meta tags for SEO to win the online SERP (Search engine result pages) battle in 2023. Although before that, we will be dissecting different aspects that are related to the topic and useful for a better understanding.
Therefore, let’s start…
SEO is primarily about increasing the crawlability of the website and improving the ranking of the content posted on it. This is the reason top SEO agencies make it a thumb rule to use them. The more crawlable the content is, the more data will a search engine gather from your website. As a result, this would enable the search engine to showcase your website and content in front of your target audience.
Web crawlers are programs that go through different types of content on different websites. Once a crawler discovers content on a webpage or website, it goes through the data provided. This data is then categorized sosuch that whenever a user makes a search query, the search engine is capable of responding to it.
Crawlers first pick up the data from the meta tags. This is the reason, it is important to provide as many meta tags as possible so that the crawler can aggregate appropriate data to better classify your website content.
Below are the steps for website crawling:
Some of the algorithms that are utilized by a web crawler are listed below:
Here, we have aggregated the list of all the important meta tags for SEO. These meta titles are almost mandatory to use in order to establish a basic level of crawlability for your website.
A Meta title is a title provided to a website or webpage that is shown in the SERP (Search Engine Result Pages) result. This happens upon requesting a search query on the search engine. This title is provided at the head section of the HTML script backing the website or the webpage.
This is how the Meta Title tag looks in an HTML script:
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Best Practices while using Meta Title Tag
Here are some best practices to follow while using a meta title tag:
The meta description tag is used in the head section of the website or webpage. A meta description is a short summary of a webpage or website. Its work is to explain to the user about the content of the webpage. This is the reason the majority of SEOs and content writers use it.
This is how the HTML script of meta description looks like:
Note: It is important to provide a meta description. However, the SERP doesn’t always pick the meta description provided to show in the SERP result. Instead, sometimes it can randomly pick a blurb from the webpage or website to show it to the users.
Here are some of the best practices that can be used while using the meta descriptions tag:
A robot tag is a useful meta tag. Using the robot meta tag, we can establish parameters for the crawler to crawl the website. For instance in a robot tag, we can use parameters like “nofollow” or “noindex”. This will give a directive to the crawler that the links from this page are “nofollow” and won’t share their link equity. Also, this page is not indexable.
Below is the format of using Robot tag in the HTML script:
Below are the different parameters of a robot meta tag:
This tag can be used within the robot meta tag. However, the majority of SEOs use it within the body of the webpage or the website. This allows them to pass on link equity via particular links while abstaining it from the others.
Here, there are two links. One with no “rel” tag and the other one with a “rel=”nofollow”. Inherently even though there is a “rel=dofollow” link on a webpage, it is still equivalent to a standard link that passes on link equity. However, the other one with “rel=”nofollow” explicitly mentions that the link equity isn’t transferrable and there is no shared equity between the two web pages.
It is important to control this tag because it directly affects the domain authority of a website. Domain authority directly impacts the importance of a webpage and makes it more or less likable to get crawled and ranked higher in the SERP result. To further simplify this, one can say websites with higher website authority have their pages crawled first and have the chances of ranking higher on the SERP result.
These are the practices via which you can maximize the effect of nofollow:
There are several types of meta tags that are used stringently. However, there are some types of meta tags that are used with limited knowledge or not used. Below, we have covered those articles that can absolutely help you transform your webpage. Therefore, let’s have a look at them.
Heading tags are used for describing the title of the topic and subsections within the webpage. It is important to use these tags as it increases the relevance of the title of the topic and the subsection.
Here, H1 is the most important tag as it is used for the title. However, tags from H2 to H6, decrease in relevance consecutively from H2 to H6. Yet, it is important to use them effectively as they are crawled before the plain text and other attributes used on the webpage or the website.
This meta tag is used when there is multiple duplicate content of the same page. By using the canonical tags for SEO, we can establish any webpage as the master copy of all the duplicate content published on the website. It is important because Google and similar search engines penalize duplicate content.
Format of Canonical Meta Tag:
Here are some of the best practices to use canonical meta tag effectively:
Alt tags are also known by the name “alt descriptions” and “alt attributes” have an important function. The search engine itself isn’t smart enough to understand the content of the image published. Alt tags work to define the content of the image published on the website. Therefore using an alt tag to describe an image is a good practice for an SEO.
With alt tags, we can provide sufficient meta data to signal the crawler about the content of the image. Also, it helps in listing the image while making Google image search for a particular search query.
Format of Alt Meta Tag:
These are best practices for using Alt meta tag:
Open Graph meta tags or OG meta tags are used for sharing social content to make it more enticing for the readers. These are used to control the URLs and how they are displayed on social media platforms.
These open graph meta tags were primarily a part of Facebook, however, they are even used by other platforms such as Twitter, LinkedIn, etc.
Format of Open Graph Meta Tag:
There are several attributes of the Open Graph meta tag such as:
In the realm of social media, there are primarily meta tags for Facebook and Twitter. While the content of Facebook and the way it is displayed can be optimized via OG meta tags. For twitter, there are dedicated tags that can be used. These control the different attributes of the way the data is displayed on twitter.
Examples of Twitter Meta Tags:
Format of using Twitter meta tags:
Here are some of the best practices for using Twitter meta tag:
Viewport is the area of the screen on the computer over which the web content is displayed. This area can be controlled using the viewport meta tag. This meta tag is also useful in case of mobile devices where the original resolution of the web page is much wider. Viewport meta tag shrinks it down for mobile devices to provide the user a good viewing experience.
Format of using Viewport Meta Tag:
Different parameters of viewport meta tag are:
These are the best practices for effectively using viewport meta tag:
There isn’t an iota of doubt regarding the importance of using meta tags for SEO purposes. In fact, there are multiple top digital marketing companies that often stress over the importance of meta tags. See crawlers are machines that hover around the internet to find and crawl as much content as possible. Adding to it, the amount of content generated and published on the internet is crossing barriers.
Therefore, it is important for a website to provide as much metadata to make this work easier. Using meta tags effectively will make the web crawlers an ally. This would enable the search engines to understand your offering in terms of better content, and help you gain more organic traffic. Organic traffic which is often the sole reason behind implementing SEO.