mobile App marketing

Latest App Monetization Report By Soomla: All About eCPM And AdNetwork

Obtain proven advertising stats that have been gathered from over 100 million users who are responsible for 2.1 billion eCPM impressions.

Latest App Monetization Report By Soomla

Soomla offers you the opportunity to have a detailed insight into the Monetization Benchmarks Report for Q1 2019. The report is the contined edition of their previously published report. Here, the stats will be shown on the basis of YOY figures i.e., Q1 2019 Vs. Q1 2018. The published report also distributed to show the significance of implementing monetization strategies that are focused on grabbing 1st impressions

The company is the industry leader engrossed in offering benchmarks for ad measurement. It recently released its well-researched report based on Monetization Benchmark for Q1 2019. In short, the report is a descriptive guide providing factual information about monetization value gained from 100 million users based out of 8 different countries. 

Let’s have a glimpse at the contents that the monetization report has covered to prove the point of various app monetization stats:

eCPM (Effective Cost Per Mile) 

eCPM is basically the attained outcome of the ad revenue which is generated by a banner or ad campaign. The report divided eCPM into different parts to make business owners and associates aware of the actual facts. Here, publishers are allowed to have a comparison between ad network effectiveness as a reliable monetization channel. 

1. eCPM By Country 

The company brought the stats in front of the industry to describe how eCPM is facilitating each country. The given image shows the actual eCPM paid for the 1st impression and on the other hand overall average eCPM impression paid by each country. The stats include both Android and iOS users. 

Latest App Monetization Report

2. eCPM By Platform 

Here, you can see the chart where the difference between the 1st impression eCPM and the Q1 2019 average eCPM received per platform which is further compared with the benchmark of Q1 2018. The information is depicted in the graph where the average impression of eCPM is 100% and the first eCPM impression will be presented in comparison. 

This can be described as the Android US eCPM is 27% higher than the average eCPM. 

App Monetization Report

3. eCPM By Per Ad Type 

Through this section, you will get a breakdown of the major ad types including interstitials and video interstitials Vs. rewarded video stats. You’ll also be able to get a go through to the respective average and 1st impression eCPM stats. Have a look at the below chart which is designed to display the average eCPMs gathered for each ad. 

Note: The facts are being grouped by Interstitials combining play-able and video ads. 

  • eCPM Breakdown - US 

Here, you can take a look at the eCPM difference on behalf of ad-formats for the US. Soomla prepared this well-sorted report to provide the actual eCPM numbers attained for each ad type. These have further been measured for apps, users, and platforms. Here, the users can also notice the drastic difference in the rewarded video ad type. 

Latest App Monetization Report

  • eCPM Breakdown - ROW 

The process will repeat here the difference is that the stats would be on behalf of the ad formats being used across the ROW (Rest Of The World) countries. Publishers and ad marketers can utilize this chart to set their benchmarks for per-ad type to get better and expected eCPMs. 

Note: Here, you’ll see that Interstitials eCPM was calculated higher than in 2019. 

Latest App Monetization Report

Rewarded Video US 

The company prepared this section by conducting a comparison between the ads served through rewarded video ads. The report is assimilated by categorizing the ad types as per their analysis. It’s up to the developers, how they analyze and decide which ad type is the most compatible with their category apps. This is how they will be able to manage the balance between optimal revenue and churn control. 

Rewarded Video US


The stats say that Facebook is one and only undisputed network leader which is used to share rewarded videos, both in overall and first impressions. 

Similarly, you can check the Rewarded videos stats for the ROW (Rest of the world) countries by getting access to the detailed report. 

Ad Network Comparison 

This section of the app monetization report is being prepared to compare the performance of a variety of market monetization providers. The stats are helpful for those who are looking for the service providers maintaining the significant volume of rewarded and interstitial video ads. 

Here, the prime target is to facilitate publishers with the full spectrum of details about each ad providers belong to several categories. 

Data analysts associated with Soomla made research for the 27+ different ad service providers that have become the monetization partners supporting the company for this amazing comparison. 

Have a glance at a few monetization partners:

Latest App Monetization Report

Ending Note:

Soomla has brought this report for the industry specialists who are targeted to tremendously lead in the in-app advertising sphere. The company distributed this well-defined and detailed report to render publishers insight into the revenue they generally generate by running the advertising campaigns. 

If you’re one of them who wants to beat this advertising industry with the planned strategy, get our detailed report where you can have figures and stats about each and every app monetization related facts

Hope you find the report interesting and worth using to plan your business monetization. Download the complete report if you want to know more about global monetization statistics.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.

Featured Blogs

mobile App marketing

How Online App Reviews Affect Business Revenue?

4 min read  

Online reviews play a crucial role when it comes to digital products and services nowadays, and the same is the case with Web-based and mobile applications. As an app user, you are more likely to stumble on apps with hundreds and thousands of downloads and reviews in the app stores like Google Play

Featured Interviews


Interview With Coyote Jackson, Director of Product Management, PubNub

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

MAD Team 4 min read  

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

MAD Team 4 min read  

Interview With Gregg Temperley, Founder Of ParcelBroker App

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

MAD Team 4 min read  

Interview With George Deglin, CEO Of OneSignal

MobileAppDaily had a word with George Deglin, the CEO and co-founder of OneSignal, a leading customer messaging and engagement solution, we learn multiple facets related to customer engagement, personalization, and the future of mobile marketing.

MAD Team 4 min read  
MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • BOTH
Join our expansive network, build connections and expand your brand presence.