App maintenance include the nurturing of servers, push notifications, and payment gateways.
You are done with all the hard work that goes into mobile app development, published your app successfully in the Google Play or App Store, marketed it exceptionally well to attract the clients and now waiting desperately while thinking that you are done with the app marketing job. In case, you are a similar thinker, you are losing it all.
With these specific tasks, you are only done with a part of mobile app development. It is merely a part that you have completed from the book titled, “How much does it cost to maintain an app?”
After you have successfully developed your mobile application, it is important to maintain it and that incurs some additional cost. Lack of mobile app maintenance can become a reason for your app failure.
Publishing the application on the Google Play and Apple App Store is not the end of the story of your application. And a hundred thousand downloads aren’t the happy ending either. Your app is competing with thousands of other applications.
The Daily Active Users or DAU of the app defines the number of app installs and the users who visit again. On the other hand, Monthly Active User or MAU offers the same statistics but on a monthly basis and both of these elements need to be exceptional for successful app survival.
In case you are still not clear on what we are hinting on, let us reveal it. We are focusing on the mobile app maintenance that starts after you are done with the development phase. App maintenance asks for additional expenses, which is 15-20% of the original cost of the development. The app maintenance cost also includes features that may be updated in the future.
This means app developers are still investing their time on the features and functionalities that users never use. The approach is not at all acceptable when it is about developing applications that prove to be functional enough and the solution lies in developing the features that users would like to use. Well there are some requirements that you can’t get rid of include:
Servers - $(20-60)/month
Push Notifications - $10/month
Payment Gateways - up to $149/month(or more). It also includes a certain percentage of each transaction
In addition to all this, there are other features to include in the applications that can ask for additional expenses.
Note: The costs of maintaining a mobile app is just a rough estimation. It can either exceed or drop-down depending upon the app functionality.
There are several factors that count when we talk about the cost of maintaining an app. Here are some:
If you are still stuck with the question of “How much does an app cost?” Here is your answer:
If that sounds a huge chunk of money we have got something for you! Read on to know more.
The cost of app development depends upon multiple factors, still, developers can bring down the app development cost.
There are two kinds of platforms available for developing an application. You can either choose from:
Native development helps to get an app that is stable enough for the users and has better access to the resources of the smartphone, which means it will perform faster and will feel lighter on your smartphone. When compared with web apps, such services can be more reliable in terms of features and functionality.
Well, there is a downside that you will have to maintain at least two apps for two different platforms including Android and iOS, meaning it will expand the budget you have.
The solution can be investing in a hybrid application. It combines the best of the native platforms and includes some of the best offerings that HTML5 offers.
Users never use 45% of an app’s features and thus, it is wise to invest in elements that users would actually use. This will help to cut down the cost and the efforts that your developers would have to take while developing and designing the application.
But how would you ensure which features are the best?
Ask users for feedback and include the same in your app development practice.
Besides, the app developer also needs to analyze and study the concerns of the users to come up with something that could be brought on the board. Serving users with what they are asking for is one of the most important concerns for a publisher to win over the hearts of the users.
The app development and maintenance cost of an app are inevitable. You cannot avoid it but there are measures that can help you with minimizing the expense of the development. We have researched on “how much does app maintenance cost” and came up with a few metrics that you can consider in case you are planning to develop an app of your own.
Also, consider not paying the overcharged cost. And for the same you need to prepare your app with some of the best elements, here are the key caveats to take notice of.
Keeping the important stats in your mind is also important and that includes the number of downloads your app has received right from the time it was launched. By keeping all the above-illustrated points into the mind, you can easily cut down the expense.
After the completion of the mobile app development process, the next step is to keep the app running that too without any glitches. And for that, you need to shell out a maintenance cost which is around 15 to 20% of the original development costs. For instance, if the cost of developing an app is $10,000, then the cost of maintaining an app stands to be around $2000 annually.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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