You are done with all the hard work that goes into mobile app development, published your app successfully in the Google Play or App store, marketed it exceptionally well to attract the clients and now waiting desperately while thinking that you are done with the app marketing job. In case, you are a similar thinker, you are losing it all.
With these specific tasks, you are only done with a part of mobile app development. It is merely a part that you have completed from the book titled, “how much does it cost to develop an app.” After you have successfully developed your mobile application, it is important to maintain it and that incurs some additional cost. Lack of app maintenance can become a reason for your app to fail in the market. Here are the most prominent reasons that answer the question “why apps fail?”
That means publishing your application on the Google Play and Apple App Store is not the end of the story of your application. And a hundred thousand downloads aren’t the happy ending either. Your app is competing to thousands of other applications too having exceptional Daily Active Users, or DAU and Monthly Active Users or MAU.
The DAU for your app defines how many users install your app and come back again. MAU offers the same statistics but on a monthly basis and both of these elements need to be exceptional for successful app survival.
In case you are still not clear on what we are hinting on, let me reveal it. We are focusing on the app maintenance that starts after you are done with the development phase. Maintaining your app services would ask for additional expenses, which is 15-20% of the original cost of the development. The expense could also incur in updating the feature.
We had a research on the features that users most frequently, rarely or never use. Here are the insights.
This means app developers are still investing their time on the features and functionalities that users never use. The approach is not at all acceptable when it is about developing applications that prove to be functional enough and the solution lies in developing the features that users would like to use. Well there are some requirements that you can’t get rid of include:
Servers - $(20-60)/month
Push Notifications - $10/month
Payment Gateways - up to $149/month(or more). It also includes a certain percentage of each transaction
In addition to all this, there are other features to include in the applications that can ask for additional expenses.
Note: The cost is just a rough estimation. It can either exceed or drop-down depending upon the app functionality.
The Actual Mobile App Maintenance Cost
Even when an app is published it has an ongoing cost that the developer needs to incur besides developing the application.
So, the additional cost goes into creating new content, tracking how your app is performing, and informing the users about the new updates.
Offering all these services to the users would ask for additional cost.
In case your services rely on a server that stores related information like user records, or payment history, the publisher needs to pay extra for this information.
So how much does it actually cost to develop an application?
The actual answer to this question depends on the build (app development) the service is using.
You can also get the developers on a cheaper cost, which is another concern.
A good thumb of rule says the upfront expense of maintaining the app is 20% of the total cost of development.
That means if your app’s total expense is $100,000, you are required to spend about $20,000 per year to maintain the same.
Additionally, when you are spending on the marketing strategies, it will also be counted in the total cost of development.
If that sound a huge chunk of money we have got something for you! Read on to know more.
How To Cut Down the Cost of Mobile App Development?
Invest in the right development platform
There are two kinds of platforms available for developing an application. You can either choose native app development or the hybrid app development. Native development will help you to get an app that is stable enough for the users.
Native platform has a better access to the resources of the smartphone, which means it will perform faster and will feel lighter on your smartphone. When compared with web apps, such services can be more reliable on terms of features and the functionality.
Well, there is a downside that you will have to maintain at least two apps for two different platforms including Android and iOS, meaning it will expand the budget you have.
The solution can be investing in a hybrid application. It combines the best of native platform and includes some of the best offering that HTML5 offers.
Only include the features that users will use
As it was stated earlier also users never use 45% of an app’s feature and thus it is wise to invest in those elements only that users would love to use. This will help to cut down the cost and the efforts that your developers would have to take while developing and designing the application. But how would you ensure which features are the best? Simple, ask for feedback and include the same in your app development practice.
Just asking the feedback is not all. You need to analyze and study the concerns of the users in order to come up with something that could be brought on the board. Serving users with what they are asking for is one of the most important concerns for a publisher in order to win over the hearts of the users.
The cost of developing apps is an inevitable one. You cannot avoid it but there are measures that can help you with minimizing the expense of the development. We have researched on a few metrics prior to jotting down the same in our write-up here. Do consider them prominently in case you are planning to develop an app of your own.
Also consider not paying the overcharged cost. And for the same you need to prepare your app with some of the best elements, here are the key caveats to take notice of.
Select a platform to answer users’ demand
Include the required functionality only
Invest in app maintenance by hiring the right resources for the same
Listen to the feedback and do include the same
Keeping the important stats in your mind is also important and that includes the number of downloads your app has received right from the time it was launched. By keeping all the above-illustrated points into the mind, you can easily cut down the expense.