Date: March 28, 2024
While mobile commerce is becoming the new norm, more and more customers are relying on mobile apps to make their purchases.
Whether it is to redeem coupons or to locate sale items, about 57 percent of the customers have used a retail mobile app while in-store, new research by Yes Marketing states.
However, only 33 percent of the customers prefer to shop on their smartphones. They would rather use a tablet or a computer for a more personalized experience.
Jim Sturm, president of Yes Marketing, explains,
“To survive the retail apocalypse, retailers need to prioritize the mobile experience. Consumers will not hesitate to turn to another brand if it offers a more user-friendly experience. Retailers can bridge the mobile-to-store experience by introducing apps that support the in-store shopping with features like maps of store layouts and access to product ratings.”
Michael Iaccarino, CEO and chairman of Infogroup, which is the parent company of Yes Marketing explains that the retailers need to adopt the right technology to meet customer expectations, as their preferences continue to evolve. He further added,
“Retailers should identify the right technology and services partner if they want to deliver a convenient, seamless shopping experience that can increase both customer lifetime loyalty and revenue.”
Other key findings from the report include:
The report also disclosed that retailers are still wrestling to improve their overall mobile app experience. An equal number of customers prefer a desktop over mobile for in-store shopping because it's faster to make purchases and easier to compare shops which are an indication that brands still cannot make their mobile experience perfect.
Google Threat Intelligence Will Use Gemini For Cybersecurity
Google Threat Intelligence is the latest introduction by Alphabet INC. and will function as the main cybersecurity layer for its service offerings.
Meta May Soon Launch Generative AI Ad Offerings
Meta is planning to expand its AD offerings to facilitate AI-powered tools that automatically create versions of images and align text on them.
Opera’s AI Assistant On Android Can Now Summarize Web Pages
Opera Browser’s in-app AI assistant, Aria, has upgraded to new capabilities, including summarizing the content of web pages on Android.
This Year’s Met Gala Theme Is Apparently Deepfake AI
Celebrity culture is filled with outward themes, and the Met Gala is one of the most prominent platforms to display them. This year, the style is Deepfake.