News

Over Half Of The Consumers Use Retail Mobile Apps while Shopping In-Store

Mobile apps are now influencing the retail shopping.

retail mobile apps

While mobile commerce is becoming the new norm, more and more customers are relying on mobile apps to make their purchases.

Whether it is to redeem coupons or to locate sale items, about 57 percent of the customers have used a retail mobile app while in-store, new research by Yes Marketing states.

However, only 33 percent of the customers prefer to shop on their smartphones. They would rather use a tablet or a computer for a more personalized experience.

Jim Sturm, president of Yes Marketing, explains,

Michael Iaccarino, CEO and chairman of Infogroup, which is the parent company of Yes Marketing explains that the retailers need to adopt the right technology to meet customer expectations, as their preferences continue to evolve. He further added,

Other key findings from the report include:

  • About 49 percent of the customers say that visually appealing stores would compel them to shop at a brick-and-mortar location.
  • While 58 percent of the centennials do in-store shopping for visually appealing displays, Millenials are more interested in local events(36 percent) and additional services(42 percent).
  • Almost all consumers(about 90 percent) purchase in stores at least once a month, 60 percent say that they shop in stores to see the items in person.  

The report also disclosed that retailers are still wrestling to improve their overall mobile app experience. An equal number of customers prefer a desktop over mobile for in-store shopping because it's faster to make purchases and easier to compare shops which are an indication that brands still cannot make their mobile experience perfect.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

Shoelace App, Google’s New Attempt of Creating a Social Network After Fall of Google+

4 min read  

Google has a turbulent record when it comes to social networking platforms. In this area, Google’s best effort to date was Google+ that was recently shut down completely.Google+ never leveled up to the expectations of its makers and fall largely behind its competitors Facebook. Now the com

News

Shocking! Apple Will Be Giving iOS 12 To This Older iPhone

4 min read  

Apple seems to be on the road of surprises for its fans, first the dual SIM phone rumors now the iOS 12 support for older iPhones. Yes, Apple may have decided to upgrade the iOS 12 to one of its older iPhone models by breaking its 5 years upgrade rule. In general, the tech giant promises 5 years of

News

How Mobile Apps are Improving the Hospitality Industry?

4 min read  

Today, smartphones can perform most of the tasks with various installed apps. In an industry where the services you offer are the ones that attract customers, hotels are taking advantage of mobile apps to show what they have. Gone are the days when people would line up and provide details of how lon

News

Google Instant Apps Are Now Available In The Play Store With

4 min read  

Google introduced the Android instant apps at its last year’s I/O developer conference and made available the apps to the developers at the I/O developer event 2017. Now, the web giant has officially launched the ‘one-tap mobile app technology’ in its Play Store with a ‘

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.