Date: April 05, 2024
Meta, the company behind the popular social media platforms, has announced two new tools to expand advertising opportunities on Instagram.
Firstly, Meta is testing ads in search results, allowing advertisers to reach people who are actively searching for businesses, products, and content. These ads will be labeled as "sponsored" and appear in the feed that users can scroll through when tapping into a post from search results.
Secondly, Meta is launching "Reminder Ads," which will make it easier for businesses to announce and remind people of upcoming events or launches they may be interested in. Users can opt into reminders and receive three notifications from Instagram, one day before the event, 15 minutes before, and at the time of the event.
These new tools are designed to help businesses build awareness and anticipation for their products and events, ultimately boosting revenue for Meta at a time when the company has seen a decline in ad sales. These changes are likely to be unwelcome news for Instagram users as it brings ads to yet another part of the social network.
Nevertheless, adding Reminder Ads and ads in search results will provide businesses with more advertising opportunities on the platform. Stay tuned for the global launch of ads in search results in the coming months!
AI Startup Creates Lifelike Replaceable Clones Of Humans
The AI startup that offers lifelike replicas to humans presents a fascinating challenge: can you identify the real human from their AI doppelganger?
ChatGPT Saves $5000 In Wedding Planning For The Brides Of New York
AI-savvy brides of New York are utilizing the powerful LLMs of ChatGPT to plan their weddings and are saving up to $5,000 on the way.
Apple Launches OpenELM, That Outperforms Public OLMOs
Apple recently changed its stance of being a closed technology company by releasing an Open-Efficient Language Model that offers 2x accuracy.
WhatsApp Is Working On An In-App Dialer Feature
WhatsApp may soon introduce an in-app dialer to allow its users to call directly from the app using Wifi or cellular data.