mobile App marketing

Why Mobile Optimization Is Vital in the Age of Email Marketing

Unlocking the Power of Mobile Optimization in Email Marketing.

Why Mobile Optimization Is Vital in the Age of Email Marketing - MobileAppDaily

Over the past decade, mobile has increasingly become the primary method of interacting with digital content. Whether it’s exploring the internet, communicating with friends, or reading through email accounts, mobile users are now in the majority. In fact, as of 2023, 50.55% of all internet traffic comes from mobile devices, demonstrating the importance of thinking about this medium when creating digital content.

In the world of business, email is still the most important method of getting in contact with an audience. Despite the industry your business operates in or what your core focuses of marketing are, email is one of the streams of communication that will always come into play. When considering that the vast majority of users will use their mobiles to check their emails, it becomes apparent how vital mobile optimization for email is.

In this article, we’ll dive into the need to optimize for mobile when sending emails, demonstrating the positive benefits of tailoring to this form of communication and outlining core strategies to improve optimization.

Let’s dive right in.

Importance of Mobile Optimization in Email Marketing!

Email has always been a fluid form of communication. Vastly more accessible than most forms of communication, email allows people to get in contact with one another and strike up conversations. Due to the ability to send an email at any time and from anywhere, email has become an endless stream of communication. An email can arrive in your inbox at any time, making it the perfect form of communication to be managed by mobile.

The vast majority of people will carry their mobile devices with them at all times. As emails can arrive wherever they are, checking email via mobile is a useful way of staying in the loop. Opening your emails in a spare moment while on the train, on the go, or simply sitting down without your laptop, is the preferred method.

Mobile optimization on email ensures that everything – including the fonts, titles, graphic elements, and CTAs – displays exactly as you want them to. For email users, a badly formatted email may spill off the screen, have photos cutting off text, or have font sizes that are completely illegible due to their size.

Without mobile-optimized email marketing, your emails will seem strange and won’t read correctly on the recipient's device. Additionally, if you’re using email for marketing, a badly formatted email will make your business seem less credible.

How Can My Business Improve Mobile Optimization on Email? 

Across the mixed prevalence of mobile technology and the usage of that technology to engage with emails, understanding mobile optimization is more important than ever before. 

Here are a few core strategies that will help you in email marketing for mobile to give your users an enhanced experience:

  • Use Larger Fonts
  • Check Images
  • Use Email Signatures

Let’s break these down further.

1. Use Larger Fonts

Using larger fonts is one of the best email marketing strategies Mobile devices tend to reduce the size of emails in order to fit more on the screen. When you have already written an email that has a lot of small text, this modification could turn your email into one that’s truly difficult to read. If your users have to zoom in to read an email that you’ve sent them, then they probably won’t read it.

Instead of suffering this chance, you should endeavor to use larger fonts on your emails. Larger fonts are fantastic if they are shrunk on a mobile device, the email will still look a normal size. Equally, if a user then reads the email on the web device, the larger fonts will simply look grand, like a purposeful choice by your marketing team.

Understanding how to manipulate text to appear as effective as possible on mobile is a fantastic and often overlooked mobile optimization tactic. Make sure your headlines, core content, and CTAs are the biggest part of your email.

2. Check Images

Images are where mobile optimization is either made or broken. If you accidentally put images that are either too big or badly formatted, you can quickly turn an eye-catching web email into a disaster on a smaller mobile screen. While you can use emails, it would help to make sure they’re only a small segment of the entire content.

If you only use an email image, small device screen size changes can cause your email to render incorrectly. Instead, you should try and engage users with font and copy. Of course, images are useful, but be sure they are optimized, have small file sizes, and are positioned well.

3. Use Email Signatures

Email signatures are a wonderful way of including vital information in a mobile-friendly email without clogging up lots of space. Mobile optimization is key here, as a poorly formatted signature can displace all of the other assets on your page.

In order to create better spacing on your email, you can use email signatures to book-end your messages. As a final piece of the email, it’ll provide a clear end and a base for all the other content. While you could format your email signature by yourself, this opens up a level of risk if you don’t know the specific measurements and practices to follow.

Alternatively, you can use Wisestamp email signature to rapidly create and implement an email signature to your account. This is not only a much faster way of creating an email signature, but follows modern mobile-optimization practices, helping to keep everything looking right.

By utilizing software that specializes in mobile-friendly email marketing, you’ll always be one step ahead of the crowd. 

Final Thoughts

Mobile optimization in email marketing is the new normal. Whether it’s navigating to a website or accessing your email, a lack of optimization is instantly visible and can ruin a user’s experience. Many users don’t have the patience to navigate a poorly optimized site or email on their mobile. Instead, they will just exit off the page or email.

Creating a mobile email marketing campaign for email is one of the most effective ways of ensuring that 100% of recipients are able to interact with your email communications. If you don’t optimize to mobile, every single user that utilizes their mobile will have a hard time receiving your messages. Yet, web users are unaffected by mobile optimization, making this a total win.

Considering the huge range of tactics, tools, and strategies that are currently available for businesses to employ, creating truly mobile-optimized emails is easier than ever before. By employing email marketing tips that we’ve outlined in this article, you’ll be well on your way to dominating the email space and creating a winning experience for mobile users.

Written By

She is an avid writer of technology and trending mobile apps. When she is not busy updating you about the tech world, she spends time reading books and playing guitar.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.

Featured Blogs

mobile App marketing

Pazu Video Downloader Review - An Excellent Prime Video Downloader

4 min read  

Amazon Prime Video streaming service has a huge range of content for almost all genres. However, the streaming service does not allow users to have unlimited access to its content unless they keep paying. Amazon Prime users can not save the media content outside the OTT platform as well. Thus, to so

mobile App marketing

The Mobile App Marketing Guide You Haven’t Read (But Should!)

4 min read  

Wondering how to market an app?Don’t worry there are only 2.47 million apps on the Google Playstore, second only to the Apple App store that offers 1.8 million apps to choose from. So yes, as far as competition goes, you have your work cut out. App marketing, unlike traditional un

mobile App marketing

Common Mobile App Budgeting Mistakes That You Can Avoid

4 min read  

With the number of smartphone users worldwide almost touching 2.5 billion, there is an unprecedented jump in the mobile apps also. After realizing the true potential of mobile apps in branding and reaching out to customers, many of the business houses have extended their investment in mobile app dev

mobile App marketing

8 Push Notification Campaigns That Truly Matter For An App’s Success

7 min read  

Don't you want your app to be sustained on your users’ mobile devices for long instead of getting uninstalled in a short time span? Keep your users alert with worthwhile push notifications and remind them to use your app with something extra and exceptional. Gone are the days when

Featured Interviews


Interview With Coyote Jackson, Director of Product Management, PubNub

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

MAD Team 4 min read  

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

MAD Team 4 min read  

Interview With Gregg Temperley, Founder Of ParcelBroker App

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

MAD Team 4 min read  

Interview With George Deglin, CEO Of OneSignal

MobileAppDaily had a word with George Deglin, the CEO and co-founder of OneSignal, a leading customer messaging and engagement solution, we learn multiple facets related to customer engagement, personalization, and the future of mobile marketing.

MAD Team 4 min read  
MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • BOTH
Join our expansive network, build connections and expand your brand presence.