There are several tools and resources available with AI for marketers in the modern corporate ecosystem. These tools are creating competition but also upscaling the quality of advertising activities.
Marketers have kept evolving their marketing strategies with tech advancements to use new technologies to market their products better. Whether we talk about the transition from the template era to fax, from faxes to emails, or from emails, to websites, there have been transformations in marketing strategies very often compared to any other industry probably. Now, we have officially entered into the era of AI for marketers.
AI has several features and functionalities that are being leveraged by professionals in modern markets. To generate, clean data and manage it, write blogs, upscale the quality of chatbots, and more, AI has been adopted by companies around the world.
As per an AI market report by Statista which was published in May 2023, the global AI market is expected to cross a threshold of $2 trillion by 2030 compared to the tentative threshold of 2023 i.e. expectedly $207.9 billion by the end of the year.
AI in marketing has several profitable roles. The technology can help marketers frame more fact-based marketing strategies, and deliver them with the ideal resources to tackle the massively competitive landscape of modern markets.
Furthermore, we will discuss a few points and talk about a few AI marketing tools that can be helpful if you are planning to transition your traditional marketing activities to AI-powered marketing activities.
So, buckle up!
AI in digital marketing is used to track the way modern users use products and services. Plenty of small and large companies use AI’s abilities to convert user behavior into data that can be used for targeted marketing.
Every time a modern user gets onboard on a digital platform, whether they sign up, start streaming a movie, play games, or go somewhere, all these activities are converted into data and categorized on the basis of their nature.
Then deep learning technologies use the data to find patterns and machine learning comes into the picture to link categories to users. These activities are done to apparently AI for marketing strategy formations.
Gone are the days when marketers did not have the ability to target specific groups of people to show ads. Modern marketers can use AI for advertising through personalized ads. For example, the data that has been collected through the user behavior, AI uses it to select which ads should be shown to which user group. This use of AI in marketing activities helps marketers avoid irritating wrongly targeted groups and creating a negative reputation in the market.
There has been a storm of AI-based tools currently. In 2022, the AI-based chatbot ChatGPT came into existence and attracted millions of users within a month of its inception. The tool uses AI technologies like Natural Language Processing (NLP) to generate human-like responses. Additionally, it has a massive database updated until 2021 which helps the tool become useful for a range of purposes whether it is generating an email or writing a short story.
Marketers are making ChatGPT a part of their AI marketing strategy to generate emails faster, serve clients better, find answers faster, generate AI-written content, review written materials, and more.
Now, if we specifically talk about visuals, there are a range of AI tools to generate artwork as well. For instance, Midjourney. The tool offers stunning quality exports using prompts by real people. These prompts can be used to generate graphics that are copyrighted and royalty-free and can be suitable for the purpose of marketing activities.
Chatbots are now able to use technologies like AI to respond with more human-like answers. This is another opportunity where artificial intelligence and marketing can go hand in hand and generate amazing results for marketers and brands.
Using AI chatbots, it is possible to market products/brands/services whenever a person is asking questions with related keywords. These keywords can be helpful for the AI to find the right resources and use them to market to users.
AI chatbots like ChatGPT can also sound super conversational to explain products’ features to targeted customers. For faster responses and to target large groups of people to market products and services, companies using AI for marketing have good opportunities to attract more conversions using chatbots.
Most marketing copies require catchy taglines that can hold the target audience as soon as they read them. The AI for marketing campaigns like Rytr.com, ChatGPT, Bard AI, Bing AI, and other tools to generate content make this process easier. You can use these AI marketing tools to generate tags for graphics, titles, brands, and more to upscale the quality of your marketing activities.
Optimizing social media platforms to market your products better is an excellent strategy to tackle the modern potential customer. However, using AI to upscale your social media coverage is a much smarter approach that can help you rise through and survive the competition. AI-powered tools can help you explore and filter top marketing trends, engage with target customers, automate customer service chatbots, optimize these chatbots to make them sound human-like, and solve queries faster.
Another creative opportunity created by AI for marketers is the ability to edit faster. Now, AI marketing tools can help you edit images and videos faster to upscale the quality of your marketing strategies. For instance, you can use Canva AI’s magic edit feature to make changes faster to an already existing graphic. PicsArt is another one of the most popular tools for image editing that is offering an AI-based image editing feature to help you manipulate images faster to make them look the way you want.
Artificial intelligence companies around the world have been empowering businesses by using the abilities of AI to improve their quality of services and of course, the quality as well. To give you some core insights into how AI for marketing strategy for businesses is benefitting them, some examples are mentioned further.
Buzzfeed, an American media company, adopted AI’s capabilities to create a unique quiz platform where questions would not end. AI also helped Buzzfeed create personalized questions for every user and this AI marketing strategy helped Buzzfeed secure over 100 million monthly visits on its platform.
Buzzfeed made this possible using tools from OpenAI, one of the most popular AI development platforms in the market. Buzzfeed’s Infinity Quizzes is one of the best AI in marketing examples that any business can use as an inspiration to optimize their brand marketing strategies.
Amazon, in 2019, made a move that can be counted as one of the best examples of using AI for marketing campaigns. Amazon has used personalization in its services for quite some time now. Whether you want to buy a product or watch a movie, using artificial intelligence for marketers to enable the personalization of recommendations, Amazon tries to show you what you might like or might want to buy. However, in 2019, Amazon Web Services, a segment of Amazon announced that it would make Amazon Personalize available for everyone.
Without having to learn machine learning, developers now had the ability to offer service personalization to their users. The fully managed service turned out to be an amazing opportunity for businesses of all sizes to boost their quality of services.
One of the popular productivity platforms existing in the market, ClickUp adopted AI for digital marketing campaigns to make them more effective. ClickUp started using Natural Language Processing (NLP) to make it more efficient, user-friendly, and useful for optimizing written content. However, its abilities do not stop here. ClickUp’s AI for advertising abilities lets users execute some other tasks as well. For instance-
Artificial intelligence and marketing have several opportunities to go hand-in-hand. Take ChatGPT as an example. Marketers love this one of the most popular AI chatbots of the 20th century for all the right reasons. ChatGPT is preferred due to its amazing abilities like generating content faster, sounding almost human-like in its content generation requirements, and even due to its ability to review written content faster.
However, there are some other useful tools with artificial intelligence for marketers as well that let you leverage the benefits of AI in marketing. Maybe you might have heard about some of these AI-powered marketing. If you haven’t, let us introduce you to these tools using AI for marketing research, ad optimization, and more in short.
Google developed and released Bard AI in the month of March 2023. The AI tool was initially launched with a waitlist allowing users to sign up for it and get early access once approved by Google. The global launch of the Bard AI tool was done in May 2023 making it available in over 180 countries.
However, Bard AI, one of the leading tools with artificial intelligence for marketers, is still in its early stages and the tool has some restricted abilities. But unlike ChatGPT, Bard AI has a database updated with recent information. So, you can get the latest information by asking questions from Bard AI.
Bard AI is perfect to find some latest statistics related to any topic along with their sources. You can use Bard to generate taglines as well to make your marketing visuals more effective and catchy. Bard is smart and with time, due to the hold of Google on the knowledge of the world, it is definitely going to improve much further in terms of quality. Once that happens, the global marketing industry will probably get more competitive.
Catchy visuals put life into a marketing campaign and thanks to AI image generator tools, modern marketers have the freedom to generate catchy marketing graphics faster than usual. OpenAI’s DALL.E 2 is useful to generate some high-quality graphics using prompts. DALL.E 2 is capable of generating unique images and variations of images.
The best thing about tools like DALL.E 2 is every image you generate on the platform, you get the rights to use it however you want, sell it, reprint it, etc. In short, the content generated is entirely copyright free.
The popular AI-powered social media platform, FeedHive uses artificial intelligence for marketers using social media tools regularly. It uses AI in marketing to enable automation wherever possible. For instance, automation of publishing content, automated replies, enhanced hashtags and analytics, improved collaborations, and more.
FeedHive is also the best tool with AI for digital marketing experts due to its ability to execute in-depth research. It can help you locate the most popular hashtags to help you grow the visibility of your social media content.
FeedHive also includes a smart writing assistant and claims that combining this artificial intelligence and marketing requirements can help you generate 75% better quality content and can speed up the growth of your visibility by 2.5x.
AI for marketing campaigns has several advantages as discussed above. However, let’s be honest here, just because you are using AI does not mean that the reward of your marketing efforts will always be high.
AI has turned out to be a game-changer technology for all industries including the marketing industry. However, it has also fueled massive competition and made it harder for everyone to sustain and grow fairly.
By leveraging AI, everyone can find the data but not everyone has the right people. So, to grow through the cutthroat competition, embracing AI as well as experimenting with opportunities created by it and using the right people can increase your probability of acing the competition. And do not avoid checking out AI in marketing examples often to optimize your marketing strategy and make the best out of resources accessible to you.
Lastly, we hope that our insights have explained to you well how AI for marketers is a blessing and curse as well of the modern business ecosystem. You should explore more of our well-researched and drafted blogs to keep up with the evolving marketing industry and how modern IT products are transforming with time.
AI delivers more accurate research data helping marketers to come up with strategies that can boost their ROIs. AI is also beneficial for generating high-quality marketing content faster.
Definitely, depending on the form of content you want to promote, AI can be helpful. You can use AI to promote written content, improve the quality of your visual content, and can even use AI to judge the SEO quality of your content for a more optimized promotion.
According to a report by Martech, approximately 73% of B2B and B2C marketing executives have already started using AI for their content generation needs.
AI is smart and fast but it is not yet at the level where it can judge the quality of content better than a human expert. AI still lacks abilities to be creative, imagine, find hacks, and more. So for now, digital marketers have their jobs safe and chances are that things will remain this way only.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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