Press Release

Instreamatic Partners With Jācapps For Better Ad Engagement And Dialogue Advertising

This partnership will focus on accelerating the reach of dialogue advertising into Audio-Centric Mobile Apps.

Jācapps For Better Ad Engagement

San Francisco, CA – June 20, 2019Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and jācapps, a leading custom application developer, partnered today to integrate Instreamatic into the newest jācapps platform. 

The integration will allow all jācapps commercial radio, public radio, and Christian radio clients to take advantage of fully-measurable, AI-powered interactive dialogue advertising with their audio content, powered by Instreamatic’s audio ad technology.

Instreamatic has introduced a solution to the “click challenge” faced by advertisers on audio-centric apps. Because audio itself cannot be clicked, but that’s not the case with  visual digital ads displayed across web and mobile interfaces. Here, operations like measuring and attributing also impact the audio ad campaigns which make the process difficult. 

In practice, this means that an audience listening to audio on a jācapps-created, Instreamatic-enabled app will receive voice-enabled ads that include a verbal call-to-action; for example, prompting the user to respond affirmatively to get more information on a particular product, or saying “no thanks” to skip the ad.

By enabling advertisers to create interactive voice ads that prompt consumers to respond to brand offers with conversational language, Instreamatic also collects and provides rich, empirical ad metrics that allow advertisers and publishers to fully understand audience responses and perform data-driven ad campaign optimization.

Ere, jācapps has played an integral role in bringing radio stations and other audio-based mobile apps into the mainstream industry, having developed apps for approximately 500 stations across primary platforms like iOS and Android for radio-industry clients for over a decade. 

Bob Kernen, COO of jācapps said, 

Instreamatic’s technology features voice AI utilizing natural language understanding (NLU), that allows the listener to respond naturally and conversationally, and go far beyond “yes or no” interactions as per the requirements. Instreamatic’s AI also uses deep learning mechanisms to continuously iterate on its understanding of user intent. All of this is done in order to improve ad experiences along with the ad campaign effectiveness. 

In preliminary performance results, Instreamatic’s technology has portrayed that dialogue advertising experiences provide increased consumer engagement and commitment to ad material. 

Stas Tushinskiy, CEO, Instreamatic said, 

In addition to this, Instreamatic also made the announcement of an agreement with Pandora, which is currently the largest streaming service in the U.S., that tests interactive voice advertising.

About Instreamatic

Instreamatic is a voice dialogue marketing platform that utilizes the voice AI (Artificial Intelligence) technology. Apart from that, this platform also provides an end-to-end solution for managing, measuring as well as monetizing voice-enabled advertising. This further includes a programmatic Ad Exchange for assisting clients with advertising sales as well. 

The San Francisco-based company was founded in the year 2014 and since then its services have focused on digital audio and ad sales. Instreamatic has now shifted its focus to establishing the first voice-enabled end-to-end solution for digital audio publishers and marketers in the industry. 

About jācapps

jācapps is one of the largest mobile application development firms in the US and is located in metro Detroit. Since its inception, this app development company has developed over 1,200 apps with the assistance of their Michigan-sourced team members. 

The jācapps developers go beyond common devices by delivering messages via some of the most used devices in the world. This array of devices also include Connected Car, Tablets, Smart Speakers, Smart TVs, Streaming Devices, Wearables etc. You can get more information about it at Jacapps.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
Press Release

Best ASO Company Award Nominee Checkaso reveal its many achievements

4 min read  

Checkaso celebrated its first anniversary this December. As an analytics platform for mobile application and app store optimization, Checkaso tapped on something special many app owners were looking for a very long time. During the year, Checkaso has experienced a major breakthrough in the mobile ma

Press Release

Swiggy Hires Dale Vaz As The Company's New Head Of Engineering And Data Science

4 min read  

Swiggy, India based food delivery service has appointed its new Engineering head for the company’s exponential growth. Dale Vaz has been appointed as the company’s new Head of Engineering and Data Science. He will be leading Swiggy’s talented technical team for boosting up the comp

Press Release

Max Mamoyco launches MentalMirror, a guide to everyday mindfulness and mental well-being

4 min read  

Entrepreneur and mental health experts Maxim Mamyoco and Vladislav Vashkevich have launched their latest product MentalMirror, a self-care app designed to identify anxiety, depression and other mental health issues at an early stage and help in preventing it. The app was launched today on Google pla

Press Release

Mogul Launches Its Mobile App to Help You Set And Reach Goals

4 min read  

New York, NY - June 11, 2019 - Known for connecting women to top trending content, personalized to their interests, Mogul, a digital hub for women, has now become one of the largest ecosystems for over 30 million women across 196 countries. While empowering women to step out of their houses and inco

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.