You will be surprised to know that Snapchat has over 100 million users who frequently use this app every single day. The tremendous increase of users on the social media platforms and its ever-growing dependency on advertising; make it crucial for a startup business to capitalize on the most popular apps that are in their full rage. The competition is getting fierce due to which brands are aggressively involved in marketing their products and services. Nevertheless, to stay ahead of the curve, Snapchat is a great medium through which you can make your business stand out visually. Snapchat offers you the most interesting features that are known for their enhancement, discoverability, and expansion of stories worldwide. It can also be used to create mesmerizing business stories that hold the potential to pull customers towards your brand.
If you are pondering over how you can make the best use of Snapchat to market your business and to stand out as the best. Below is the roundup of 5 viable hacks that can help you in unleashing the true potential of your business through the means of Snapchat.
Snapchat offers you a bundle of emoji’s that you can use while creating your stories. Just think of an activity and this app will enable you to have relatable emoji that will perfectly describe the scenario. These emojis include food, beverages, people, emotions, monuments, animals, places, transports, symbols, flags and so much more. It has emoji for every event you may ever encounter. That makes it quite special but only if you knew how to make use of it effectively. Remember you have to be careful while selecting an emoji. Don’t do it randomly! Because the key is to convey your message in a unique way is through emoji. Use emoji with respect to the situation that you are in.
If you are a startup looking to establish your brand identity then Snapchat is just the right door for you to explore as successfully experienced by Daniel Shane – branding expert from LogoOrbit. You just have to create a strategy that helps you decide what style you aspire to portray your target audience. Be it cool, sophisticated, or even spicy just define it and stand by it through your stories. Aim at capitalizing from the trending filters which are a great feature to create a spark out of your stories; that will directly get the audience attention. The story exists for almost 24 hours and this enables you to create and redefine an approach that didn’t work for you in the first place.
Snapchat videos are short and last for about 10 seconds which in my opinion, is enough to spark interest in your target audience. The key is to create a concise movie that engages your audience in the first look. By creating an aesthetic mini-movie you can provide your customers with a virtual experience that is way better than ordinary stories, Videos are fun, as well as, attractive at the same time. You do not have to worry about the number of snaps that you can post as there is no barrier. Yes, you can post as many snaps as you want but remember you have to keep it crisp enough to convey the intended message.
Snapchat is one great medium that can help you to amplify the sales volume as it generates intense curiosity for the customers. Further urging them to make use of a certain product or to experience a particular service. However, it can only be possible if you are leveraging its unique features in the most efficient manner. You can offer promotional deals through Snapchat for which the customers can simply take a screenshot of the deal and happily avail it at the store. People feel delighted when they are being offered giveaways, as it shows that they are important to you. Another best way to boost sales through Snapchat is to create hype for special events through stories which in return will help you to double your sales.
With Snapchat you can easily streamline client communication that seems worthy for your business. As customers are the most important asset of your business, you cannot take a risk on it. By getting feedback on your products and services, ask the users ‘How your product works?’. This will enable you to personalize a great experience for them. Snapchat also offers some amazing features that can help you in making some important managerial decisions. For instance, if you would like to ensure which packaging design suits best to your targeted audience, you can simply request your followers to take a screenshot of the design that they loved the most. And the one design with the highest votes will be the best pick for you to go ahead with.
Startups should leverage from Snapchat to boost their brand and to create positive vibes. As it is proved to be the most interactive yet interesting medium to hook the audience attention and to build trust. Consumers are more likely to stick with brands that are more inclined towards showing concern and letting the users realize that their customers are valuable for them. Snapchat enables you to market your brand in the most exciting manner which is friendly to your budget as well. The key is to keep your content light and worthy enough for users to come back to you for more.