Top 12 Mobile App development trends to watch out for in 2018

Top 12 Mobile App Development Trends to Watch Out in 2018

Knowledge of these Mobile App Development Trends including as AI, AR+VR, Cloud Storage will take your business to the next level it needs.

app development published date 8th March, 2018 Saurabh Singh

Mobile App Development trends

We are in the last quarter of 2017 and the App economy has received a phenomenal response, with several mobile app trends redefining the digital landscape. Technology is brimming with innovations, the application of which will take your business to new heights. To get a headstart from your competitors, make sure you take 10 minutes off your busy schedule and get acquainted with mobile app development trends that will redefine your business.


1. Android Instant Apps:

 Android Instant Apps

These are the native apps that function like websites and can attract more people with their convenience. As these Apps don’t require installation, all barriers are removed between app and website. Android Instant Apps not only run on all Android versions but are also extremely easy to share.

2. AI in App Development:

AI in App Development

Virtual Personal Assistants (VPAs), Intelligent Apps, Cyber Security, IoT- each and every component of technology sector will employ Artificial Intelligence capabilities to its processes. According to a new report from International Data Corporation (IDC), the AI market will experience a revenue growth of more than $47 billion in 2020.

3. Blockchain:



 Blockchain, the new kid on the block has gathered more attention than any other technology witnessed in recent times. Blockchain- a shared, unalterable ledger for recording a company’s information listed as blocks- whether that’s history of transactions or bitcoins, none of which can be altered without changing all subsequent blocks and the collusion of the network. Data tyrants are hell scared with the latest technology as it eliminates the scope of data tampering. Legit businesses, however, can harness stronger by offering transparent access to the blockchain.

4. AR and VR:

AR and VR

 While VR redefines the world, AR is the icing on this digital cake. While this year witnessed obsessive gaming trends as Pokemon Go, the following year will dominate many more sectors than just games. Experts predict that AR and VR will generate $150 billion in revenue by 2020, presenting a potential market for developers and enterprises to explore. For a second, fathom the impact of your content marketing if bolstered with AR graphics and videos presenting your app with a new reality. In Fact, Amazon Go is already leveraging the trending technology to disrupt the retail sector.

5. Cloud Technologies:

Cloud Technologies

If you want to give wings to your mobile apps, make sure you’ve integrated cloud technology in your development strategy. Out of the many benefits, the technology presents some of the mainstream ones include streamlined operations, reduction in hosting and equipment costs, enhancement in storage capacity of apps, increased collaboration and productivity. In order for your app to function seamlessly across multiple platforms, adaptation to Cloud technologies is a must.

6. Cyber Security:

Cyber Security

Cyber Security will dominate all aspects of the technological advancements, whether they’re in the field of Internet of Things (IoT) or mobile apps. The latest shift by Apple to its own coding language- Swift from Objective-C should be a key reminder to developers and designers to integrate IT security in the earliest of their app’s development stage. Enterprises must also explore deception technologies to arrest tech mutants that have defiled the organization’s network.

7. Predictive Analysis:

Predictive Analysis

 Data Analytics has already planted its roots in the processes of Facebook, Apple, Google and IBM amongst the many tech giants of mobile app industry. The advanced software is a specialty within AI and Machine Learning that can predict future results for your business by computing the relationship between the available data and the marketing outcomes.

8. The Boom of Business Bots:

Business Bots

The adaptation of bots will escalate from being fairly rudimentary to a fierce revolution. The last time I checked, there were 2.2 million apps in Google Play Store and 2 million in Apple App Store, how many of them have employed chatbots to facilitate better UI/UX services in their app? A very few! Regardless of whether or not, you’ve integrated this secret in your book, ensure that in 2018 your business is not without Bots.

9. Edge Computing:

The wildfire of IoT has created the need for several new computing technologies and Edge Computing is the leading the future of digital transformation. Big boys in the tech world such as Cisco and HPE have made huge investments in terms of the hardware, software, and services in Edge Computing.

10. Mobile Payments:

Mobile Payments

The boost of E-commerce and online banking has engaged a tremendous growth in online payments by consumers. But with the advent of Apple Pay and Google Wallet, customers are gradually shifting to m-commerce.

11. Lazy Loading:

Often too many times, users are unable to open an article when it has an image that’s taking too long to load. As a result, the bounce rate grows, and the conversion rates drop. To curb this, the tech experts have devised a new loading method- the lazy loading- where images only load when their turn on the page comes.

12. Accelerated Mobile Pages (AMP):


One of the latest project from Google in collaboration with Twitter - AMP is a stripped-down version of HTML with an aim to accelerate the speed of mobile pages. This enables developers to create beautiful websites and web apps with fast loading speed, lower bounce rates and high performance across all mobile devices. The open-source initiative is a publishing technology that allows a higher performance to the web contents and ads running on a site. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.

Bonus trend: The world will run on 5G

The embodiment of AI in processes, Cloud technology for computing and the unstoppable growth of mobile subscriptions will harness innovations that need a new digital speed- 5G. Though the transition to the former won’t happen overnight, the level of hyper-connectivity the world is advancing towards, you as a member of mobile app technology must be well prepared to embrace the new digital speed with 5G.


Now that you know the key to success in the upcoming year, don’t forget to tie every product launch to these mobile app trends. In the arena of 2018 as several innovations gear up to disrupt the market, make sure you are at the top of your game with either a new innovation or leveraging these trends in your mobile app development strategies.

Saurabh Singh

Saurabh Singh

Saurabh is one of India’s popular entrepreneur in Mobile App space. He has founded multiple Mobile App startups (Services & Product) and took them to a multimillion-dollar Revenue Company. 
He has earned 10+ years of rich entrepreneurial experience in mobile app development which has given a direction to the new age Indian IT start-ups. Today, he is a mentor & investor to new startups.

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