The mobile app industry has been reshaping the business for years now and has become an essential part of our system. Regardless of the business domain, every organization needs to integrate the mobile app technology in order to garner maximum growth and multiple the audience reach. With the evolution of smartphones, it is easy to reach millions of users within no time. However, just implementing the right mobile app development strategy won't assure you the success, you need to be upgraded with the latest trends. Yes, your app needs to be equipped with the latest tech support in order to attract a major portion of the smartphone users. In order to do that you must be aware of the top mobile app development trends 2018.
The AI has been center of attention for last few years with a major breakthrough in the technology. The Artificial Intelligence Integration to the mobile apps not only makes the apps smarter but also saves a lot of money for the companies. With the help of AI, the organization's’ experience exponentially grow in the productivity by investing less (the money) in the resources. Such apps leverage the technology via chatbots and learning user behavior pattern for a personalized experience. According to a research by Gartner, the chatbots will be saving $8 billion for the companies between 2018 and 2020.
In addition to this, the apps can be integrated to AI for more enhanced assistance to the users in customer support services. Google has also introduced Duplex, an AI program that is able to make calls on behalf of humans to fix an appointment with a local business. This shows how AI is evolving so fast to benefit the app industry. According to another report, the chatbots will be taking care of 85% of the customer service related tasks by 2020. Be it Virtual Personal Assistants (VPAs), Intelligent Apps, Cyber Security, and IoT- each and every component of technology sector will employ Artificial Intelligence capabilities to its processes. According to a new report from International Data Corporation (IDC), the AI market will experience a revenue growth of more than $47 billion by 2020.
Google launched the Instant apps in 2016 for making things more convenient for developers and users. These are the native apps that function like websites and can attract more people with their functionality. The Instant apps can be considered as the trial for a number of apps that users can get access of without downloading them. Google introduced such apps that will be available for the users in the Play Store for accessing instantly without downloading in order to let them know how the app works. As these apps don’t require installation, all barriers are removed between the app and the users.
For now, there are a limited number of Instant apps available in the Google Play Store Including Buzzfeed, Wish, Vimeo, NY Times and Periscope, however, the company promises to add more in the coming time. Android Studio’s latest version allows the developers to modularize the app so the users can use only a portion of the app.
The Internet of Things has become an industry itself that is evolving with the time. Using this technology, people can control the non-IT equipment via remote controls or apps. This convenience has become a very important part of the user’s life, that makes the developers to keep their app IoT friendly. Moreover, according to a report, the IoT investment will reach to $120 billion by 2020. On the other hand, the wearable devices have gained much popularity in recent years.
Almost all the tech giants have started offering the wearable devices including smartwatches and fitness bands. Most of the wearable devices require a separate platform similarly as Apple Watch uses the watchOS and Android smartwatches run on WearOS. This requires the developers to consider the wearable devices during the app development period so that they could choose the required platform. In addition to this, most of the wearable devices require connection to the smartphones via mobile apps.
A report from Business Insider also claims that the wearable market will increase 35% by 2019.
While VR redefines the world, AR is the icing on this digital cake. The year 2017 witnessed obsessive gaming trends as Pokemon Go, the following year will dominate many more sectors than just games. According to Digi-Capital, the AR and VR will generate $150 billion in revenue by 2020, representing a potential market for developers and enterprises to explore further where the AR will be holding $120bn and VR will have $30bn share in the total revenue generation. In Fact, Amazon Go is already leveraging the trending technology to disrupt the retail sector. In 2017, both Apple and Google used AR platforms for adding the AR capabilities in their respective apps. There are many apps like “Ikea” that are already to use the technology for uplifting the user experience. A number of such apps are on their way to be a part of this revolutionary change. In 2018, the AR integration will be the most essential step for the mobile app development industry.
The popular social media apps like Snapchat and Instagram have been already using AR for quite sometimes. The interesting stickers and animated additions to your post are only possible due to the AR technology. According to a report published by Statista, the count of such apps will increase to 5 billion apps by 2019.
The boost of E-commerce and online banking has added to the tremendous growth in online payment options available for the users. But with the advent of Apple Pay and Google Wallet, customers are gradually shifting to m-commerce. Yet, Blockchain is surprisingly entering into the mobile payments and powering the apps with more secured money transaction options. However, the tech giants like Samsung are working on an enhanced scan and pay technique to make the money transaction and bill payments more convenient. In addition to this, there will be more advanced mobile payments options for the users in 2018.
Moreover, the encrypted security in the wallet apps ensures the users that their money is safe. The increase in the mobile wallet trends is due to the internet payment systems that require fast and more secure channels for money transactions. Apple added Apple Pay in iOS 11 that is leading the users to a more trustworthy way of making the transactions. In addition, Apple is also working to enable the peer-to-peer money payment system with its Apple Pay.
One of the latest project from Google in collaboration with Twitter - AMP is a stripped-down version of HTML with an aim to accelerate the speed of mobile pages. This enables developers to create heavy websites and web pages with fast loading speed, lower bounce rates and high performance across all mobile devices.
The open-source initiative is a publishing technology that allows a higher performance to the web contents and ads running on a site. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.
The AMP helps the developers in decreasing the loading time of the web pages on the mobiles that influence the other aspects also. With the good AMP score, you will acquire better conversion rate, reduced bounce rate, maximum user retention and a boost up to the user experience. With improved AMP of your website, you will be able to get much better visibility on the search engine for gaining more traffic to your website. Google has also announced that soon it will provide a mobile search box that will help the users in finding the mobile-friendly websites. This requires the developers to make sure that their websites and web pages are compatible with AMP.
Cyber Security will dominate all the aspects of the technological advancements, whether they’re in the field of Internet of Things (IoT) or mobile apps. The latest shift by Apple to its own coding language- Swift from Objective-C should be a key reminder to developers and designers to integrate IT security in the earliest app development stage. Enterprises will also explore deception technologies to arrest the tech mutants that have defiled the organization’s network.
In addition, the BYOD (Bring Your Own Device) trend has also increased the risk of the enterprise mobile apps being attacked. This requires the app developers to work on the app security from the scratch with a different approach to the mobile app development. Moreover, a number of apps are including the payment or money transaction feature that also requires flawless security. The developers need to embed code encryptions, secured backend & API, trusted payment gateways and other important steps to assure the user safety.
The adaptation of bots will escalate from being fairly rudimentary to a fierce revolution. There are nearly 2.2 million apps in Google Play Store and 2 million in Apple App Store, how many of them have employed chatbots to facilitate better UI/UX services in their app? Very few! Regardless of whether or not, you’ve integrated this secret in your book, ensure that in 2018 your business is not without Bots. The chatbots are being appreciated by the users for their quick and precise answers whenever they needed.
Moreover, the mobile apps with services like online shopping, food delivery, and cab services are working on to integrating the chatbots to their apps. This will help the consumers in getting their frequent queries resolved by the bots without calling to the customer support. Apple’s Siri and Google Assistant will be smarter in 2018 to serve a number of new features that will simplify people’s life by assisting them in their day to day tasks. According to a recent survey conducted in 2017 more than 63% of US online consumers were interested in an interaction with the chatbots.
If you want to give wings to your mobile apps, make sure you’ve integrated cloud technology in your development strategy. Out of the many benefits, the technology shares some of the mainstream techniques that include streamlined operations, reduction in hosting and equipment costs, enhancement in storage capacity of apps, increased collaboration and productivity. In order to make your app function seamlessly across multiple platforms, adaptation to Cloud technologies is a must for the app development. The cloud computing integration helps the mobile apps to store a large amount of data easily and carry out the complex tasks. Most of the mobile apps with a bigger database are using the AWS (Amazon Web Service) as their cloud computing backup. This also helps in increasing the reliability, speed, processing power and security of the apps and enables it to deal with a large amount of data.
Blockchain, a shared, unalterable ledger for recording a company’s information listed as blocks- whether that’s history of transactions or bitcoins, none of which can be altered without changing all subsequent blocks and the collusion of the network. Data tyrants are hell scared with the latest technology as it eliminates the scope of data tampering. Legit businesses, however, can harness stronger by offering transparent access to the blockchain. This mobile app development trend was successful in acquiring the attention of the giants like Mark Zuckerberg and Jack Maa with its benefits and unrivaled applications. Talking about the apps, the blockchain technology has already been used by many payment apps for providing the trustable and uncompromised safety during the transaction.
With all these mobile app development trends, the app industry will continue to expand at the rapid speed. The competition among the developers and mobile app makers will be intense than ever in 2018. If you don't want to be left behind in the race then you must consider all these app development trends before you start working on your app. Moreover, now that you know the key to success in 2018, don’t forget to tie every product launch to these mobile app trends.
Saurabh is one of India’s popular entrepreneur in Mobile App space. He has founded multiple Mobile App startups (Services & Product) and took them to a multimillion-dollar Revenue Company.
He has earned 10+ years of rich entrepreneurial experience in mobile app development which has given a direction to the new age Indian IT start-ups. Today, he is a mentor & investor to new startups.