News

Snapchat Testing The New Non-Skippable Six Second Video Ads On The Platform

The commercials to be played in some Snapchat shows

Snapchat features

The quest to earn the profit is never easier whether it is carried by individuals or by the enterprises themselves. This thirst is meaningful and that is why the multimedia messaging application, Snapchat is testing a new non-skippable six-second video over its platform. The messaging application is trying out to make more revenue but with this offering, the users may encounter a series of ads in this process. These ads will soon be made non-skippable, which may hinder users’ Snapchat experience.

The six-second non-skippable ads will be called “commercials” and the messaging giant is all set to test this feature that will soon be made live on the platform if things go as planned. The test, which is scheduled to start by the middle of next month will appear in some of the Snapchat shows for now. Interestingly the ad video will not appear on personal stories and discoverable news section and that is a big relief for the users. 

“Their aware people will have to get used to it,” told one person with direct knowledge of the test. “That said, so much of the Snapchat generation has gotten accustomed to watching ads to get content.” Worth mentioning Snapchat is limiting the test rollout in the chat show section only. These shows run three to five minute and are highly functional programs from well-known TV brands like NBCUniversal, Viacom and Turner. There will be the kind of video content that viewers are used to seeing ads of - highly entertaining or having a message within. 

Snapchat has had a tough time getting people to watch the ads. Major surveys have revealed that users on Snapchat are likely to skip these ads if compared to any other platforms. For this platform particularly, 80% of audience aged between 18-24 years old always or often skip the ads. This is the key Snapchat audience that advertisers covet to sell their products to. 

Forcing users to watch ads may have consequences of its own. Snap has done a number of such things in the past but only to fail in the endeavor. The multimedia messaging applications upcoming nonskippable ads test apparently may go further but it is sure to see some criticism in regards to hindering the users’ experience on the platform. Well, the taste of these advertisements may play an important role to delight the users even when they are watching an interesting news feed. 

Manish <span>Content Strategist</span>
Written By
Manish Content Strategist

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

Facebook Apologises For Asking To Let Pass Pedophiles In A Survey

4 min read  

Facebook replied with an apology over the debate arises on its survey asking the children's reaction to pedophiles activities on the platform. Recently, Facebook did a survey with the minors asking them what they think about the company’s current policies. The survey included questions lik

News

StartupItalia Open Summit 2018: Event Announcement

2 min read  

Event: StartupItalia Open SummitEvent Date: Dec 17, 2018Event Place: Palazzo del Ghiaccio in MilanLast December 18th at StartupItalia Open Summit 2017 there were many enthusiastic professionals, 3,800 to be exact. And with more than 1,500 startup originators, with additional understudies

News

Electric Scooter Startup Grin Partners With Yellow

2 min read  

It’s only been a few months since electric-scooter startup Grin merged its business with Brazil-based Ride. Now, the company has partnered with Yellow, a bike-share startup based in Brazil which has stepped its foot into the electric scooter business.Grin and Yellow are rebranding as Grow

News

Apple Pushes The Third iOS 12 Public Beta

4 min read  

Apple finally pushed the third public beta of iOS 12 for the non-developers to taste the upcoming iOS version. The new public beta version comes after two weeks of second public beta release and a day after the company released the fourth developer beta. With the latest public beta version, the user

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.