News

Snapchat Rolls Out Snap Kit For Its Users'

Snap Kit offers access to third-party apps into Snapchat

snapchat New Snap Kit Filter

Snapchat has unveiled a new set of tools that will allow the developers to integrate their apps into Snapchat. The multimedia messaging app company has named it as Snap Kit. The rumors of something for developers were already high from the last couple of months and with the announcement of Snap Kit, Snapchat has rightly tapped the opportunity.

Snapchat said in a blog post,”Today we’re introducing Snap Kit to help developers build products powered by some of the best parts of Snapchat. Snap Kit brings the experiences you love on Snapchat into some of your favorite apps, without compromising your private account data.”

The new features in the kit include Story, Login, Creative, and Bitmoji. These features will further enable users to use elements from SnapChat like camera and avatars. Also, it will let the brands to advertise their particular labels to Snapchat through their respective apps.

  • Creative Kit: It will help developers to integrate their own stickers, Filters, links, and other highlights like high scores and workout stats right into the Snapchat camera, so you can add your personal touch and share it with friends.

  • Login Kit: It lets you unlock new features on Snapchat and other apps, or you can also use your Snapchat account as a quick, secondary way to log in.

  • Bitmoji Kit: It lets your conversations come alive with Bitmoji stickers when messaging on other apps.

  • Story Kit: This enables developers to filter and embeds publicly shared Snapchat Stories into their own apps and services.

With the Snap kit, Snapchat is focusing more on integrating e-commerce platform on its app. As recently, Snapchat was testing shoppable ads with SeatGeek, through which it sells sports tickets. As of now, Pandora, Giphy, Tinder, Patreon, and Eventbrite has connected with the Snap kit.

The Snap kit may take some time to get settled with the users because presently, there are other preferred platforms available in the market. The announcement has come just days after the launch of Shopping Tags features by Instagram. The new Instagram features let the user shop directly from the Stories section.

Snap Kit’s most significant selling point is privacy. It will also limit the access to personal data or activity tracking. Jacob Andreou, Snap vice president of product, also highlighted the companies initiative that aims at privacy as a priority. Jacob told AFP, “We did not want to lower privacy expectations."

The emphasis on the privacy is due to the Facebook’s data leak scandal, in which, Cambridge Analytica compromised the personal details of over 87 million people. The leak was done through a simple looking game quiz that asked Facebook users’ to take part in it and collected information about their family and friends.

After its release in September 2011, the social media app was widely appreciated and was extensively used by teens to share their videos and photos. The likes of Instagram and Facebook later cloned the Stories feature of Snapchat. Though the last year’s app makeover earned it a lot of criticism by the users’ and it led to even some revenue loss too.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

Alphabet’s CapitalG Invests $30 Million in Duolingo

4 min read  

Key Points:The business start-up Duolingo reaches a $1.5 billion valuation.The venture capital-funded firm plans to increase its employee base by 50 percent by the end of 2020.The Pittsburgh-based tech start-up reaches 30 million monthly active users, making it one of the best education

News

5 Secret WhatsApp Feature You Probably Didn't Know About

4 min read  

WhatsApp caters to a billion users worldwide. The bad news? Your parents can have a sneak peek at what you are up to. And, the good news? You can absolutely stop them from spying you, of course, with the hidden tips and the tricks that the messaging service offers but you probably do not know about.

News

Facebook Adds More Punch Into Its VR Avatars

4 min read  

The Facebook Spaces virtual reality arrange is switching up its Avatar framework to give individuals a chance to encapsulate more expressive characters. Facebook said in a Monday declaration that the Avatars would help make emotions being "really there" in the virtual space. Befor

News

Instagram Co-Founders Resign From Facebook To Explore Their Curiosity And Creativity

2 min read  

Instagram co-founders Kevin Systrom and Mike Krieger, announced their departure from Facebook. Instagram’s CEO and CTO have shared that they are resigning from their respective positions in Instagram, which is owned by Facebook. Instagram founders have shared the wish ‘to explore their c

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.