News

Snapchat Rolls Out Snap Kit For Its Users'

Snap Kit offers access to third-party apps into Snapchat

snapchat New Snap Kit Filter

Snapchat has unveiled a new set of tools that will allow the developers to integrate their apps into Snapchat. The multimedia messaging app company has named it as Snap Kit. The rumors of something for developers were already high from the last couple of months and with the announcement of Snap Kit, Snapchat has rightly tapped the opportunity.

Snapchat said in a blog post,”Today we’re introducing Snap Kit to help developers build products powered by some of the best parts of Snapchat. Snap Kit brings the experiences you love on Snapchat into some of your favorite apps, without compromising your private account data.”

The new features in the kit include Story, Login, Creative, and Bitmoji. These features will further enable users to use elements from SnapChat like camera and avatars. Also, it will let the brands to advertise their particular labels to Snapchat through their respective apps.

  • Creative Kit: It will help developers to integrate their own stickers, Filters, links, and other highlights like high scores and workout stats right into the Snapchat camera, so you can add your personal touch and share it with friends.

  • Login Kit: It lets you unlock new features on Snapchat and other apps, or you can also use your Snapchat account as a quick, secondary way to log in.

  • Bitmoji Kit: It lets your conversations come alive with Bitmoji stickers when messaging on other apps.

  • Story Kit: This enables developers to filter and embeds publicly shared Snapchat Stories into their own apps and services.

With the Snap kit, Snapchat is focusing more on integrating e-commerce platform on its app. As recently, Snapchat was testing shoppable ads with SeatGeek, through which it sells sports tickets. As of now, Pandora, Giphy, Tinder, Patreon, and Eventbrite has connected with the Snap kit.

The Snap kit may take some time to get settled with the users because presently, there are other preferred platforms available in the market. The announcement has come just days after the launch of Shopping Tags features by Instagram. The new Instagram features let the user shop directly from the Stories section.

Snap Kit’s most significant selling point is privacy. It will also limit the access to personal data or activity tracking. Jacob Andreou, Snap vice president of product, also highlighted the companies initiative that aims at privacy as a priority. Jacob told AFP, “We did not want to lower privacy expectations."

The emphasis on the privacy is due to the Facebook’s data leak scandal, in which, Cambridge Analytica compromised the personal details of over 87 million people. The leak was done through a simple looking game quiz that asked Facebook users’ to take part in it and collected information about their family and friends.

After its release in September 2011, the social media app was widely appreciated and was extensively used by teens to share their videos and photos. The likes of Instagram and Facebook later cloned the Stories feature of Snapchat. Though the last year’s app makeover earned it a lot of criticism by the users’ and it led to even some revenue loss too.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Asking Siri To Define 'Mother' May Not Turn Out As Expected

4 min read  

Siri is a well-known virtual assistant part of Apple Inc. One can communicate with it through voice commands and this amazing tech is now almost six years old. With each passing year, we expect Siri to get better and smartly understand the commands. However, in one of the recent instance, Siri respo

News

Intel's New Smart Glasses Will Make You Forget Bad Impressions Made By Google & Snap's Glasses

4 min read  

The Augmented Reality has truly changed the way of interaction between the humans and the technology. Whether it is iOS 11 with amazing AR apps or the new games on the PlayStation with the experience of the Virtual world, we are entering into a new tech era. In order to speed up the process and take

News

How To Install APK Files On Android: A Sequential Flow Of Information

4 min read  

Android applications have the capability to “sideload” mobile apps that aren’t generally available on the Google Play Store. Here’s how users can do it with ease and finesse. When it comes to downloading an app on your Android smartphone, Google Play Store is the onl

News

Telegram 4.7 Update Adds Multiple Account Support For Android

4 min read  

If you are among the people who choses Telegram Messenger as the messaging service than there is some good news for you. The messaging service enrolled few updates for its users as new year gift. However, the company was in a quite silent mode previous year, but now have many new things in its bag f

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH