Logo
mobile App marketing

Reasons Why Small Businesses Should Invest In Mobile Apps

The mobile apps is one of the best bets for small businesses to grow big

Invest In Mobile Apps

Having a well-developed and properly optimized business website alone is no longer enough to meet your digital marketing goals because online activities continue to move to mobile due to increased use of smartphones designed with latest features.

A business mobile app that improves interaction with customers and presents business products/services in front of customers can be a great way to grow a small business or agency effectively. In simple words, mobile apps for small businesses are known as one of the vital marketing tools not only to promote products but to provide customers with great user experience and customer services.

Reasons For Small Businesses To Invest in Mobile Apps

Unlike other marketing tools and techniques, a mobile app will remain in front of customers’ eye whenever they turn the mobile screen on. Have a glance on following reasons why small businesses should invest in mobile apps to streamline their business operations as well as to get customer services better.

Small Businesses To Invest in Mobile Apps

1. Direct Marketing Channel

A mobile app developed for your small business can create a direct marketing channel for you to provide information and details that you want. Not only product details and special offers but you can provide your customers with many other things such as your business info, price details, booking form and process, users account, message history and many more at their fingertips.

For example, if you want to generate automatic condition based maintenance alerts and reminders for your clients’ assets and tools, a mobile app will aid you a lot in this whole process by generating alerts and reminders in real time.

2. Provide Value to Your Customers

The mobile app lets your customers or clients collect their rewards and prizes on their mobile devices rather than using point-collection cards. By doing so, you will be able to provide your customers' value, which will bring more app downloads and returning customers on your way.

Having a mobile app can also help you create digital loyalty programs not only to boost your sales but to provide your customers with relief in a digital manner.

3. Brand Recognition

Enhanced brand recognition is one of the reasons why small businesses should invest in mobile apps. Having a mobile application for your small business can contribute a lot to your brand awareness as its icon (your brand/logo) will remain on the screens of your customers that will help them remember your brand among your competitors.

An app allows you to validate that why they should trust you by showing everything they want to know instead of telling what your brand stands for. The more your customers trust you, more they will purchase form you to boost your revenues.

4. Enhanced Customer Engagement

Customers always need a quick and easy way to reach your whether you are selling products or providing services and nothing can be better than a mobile app to let them engage with your business greatly. As you can add help desk feature or instant message option in your app, it can make a huge difference in the way you communicate with your customers.

There will be no more need to visit the website to get more details or interact with the business when they will have mobile app installed in their mobile devices to interact with the business quickly and more effectively. In-app messages and push notifications can also help you improve customer engagement with your brand or business.

5. Stand Out from the Competition

As there are fewer small businesses that are using mobile apps to grab the attention of mobile customers and to provide essential details at their fingertips, you can take a big jump to stand out from the competition by investing in reliable mobile app development services.

For instance, a customer/client will definitely prefer your maintenance management services if you are using a mobile integrated cmms program to provide reliable and affordable services by using latest tech solutions. Try to be the very first agency in the market to offer a mobile app to your customers and be ready to experience an amazing boost in sales and revenues.

6. Increased Revenues

Valued customers, improved customer satisfaction and enhanced customer engagement are some key elements that can incredibly boost your sales and profits. According to the experts, more than 70 % of purchasing decisions are made by customers on the basis of how they are being treated by the company or brand during the buying process.

When you offer your customers a mobile app to interact effectively and to place orders quickly without facing the barriers of time and location, they will never bounce away to shop from your competitors and will definitely refer more customers to increase your overall revenues.

Also read: A complete guide to building a mobile app for small business

In Conclusion

So, these are the reasons why a small business should invest in the mobile app. Apart from helping the businesses in productivity and revenue, the mobile apps allow you to wrap up those boundaries also which might be earlier missing from the company’s vision.

For more inputs on fueling the small business setups, you can comment below and let us know your query. We will be more than happy to help you.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.

Featured Blogs

mobile App marketing

Zoom vs Google Meet - A Detailed Comparison of Video Calling Apps

4 min read  

Google Meet and Zoom have been leading the market for quite some time. From office meetings to online classes, these productivity apps have become an important component of life during the Pandemic. Now, the Pandemic has made this world comfortable with Work From Home, an adaptation of video confere

mobile App marketing

Google Messages v.s. Samsung Messages - Which is Better?

4 min read  

Text messages or SMS are a major part of online communications in our everyday lives. With the invention of messaging apps like WhatsApp and Telegram, it is believed that text messaging services have decreased over the years. However, it isn’t true. Amidst the rise of third-party applications,

mobile App marketing

Ways VC can help startup founders after closing a deal

4 min read  

Finding a suitable funding option and source is one of the most crucial challenges when launching a new business. There are several ways of funding a startup and Venture Capital (VC) is one of the many options available to business owners.And in this article, we will be discussing VC in detail.

mobile App marketing

Top 7 Ways To Promote Your Restaurant Through Mobile Apps

4 min read  

Food is something that needs no marketing! Absolutely wrong. In this article, we are going to explain why food marketing is important and how apps can help you do so. Every other day, a restaurant opens in the market. There are millions of restaurants in the world.Three to four decades ago, the

Featured Interviews

Interview

Interview With Coyote Jackson, Director of Product Management, PubNub

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

MAD Team 4 min read  
Interview

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

MAD Team 4 min read  
Interview

Interview With Gregg Temperley, Founder Of ParcelBroker App

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

MAD Team 4 min read  
Interview

Interview With George Deglin, CEO Of OneSignal

MobileAppDaily had a word with George Deglin, the CEO and co-founder of OneSignal, a leading customer messaging and engagement solution, we learn multiple facets related to customer engagement, personalization, and the future of mobile marketing.

MAD Team 4 min read  
MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.