News

Apple Won't Reveal The Number Of iPhones, iPads, and Macs It Sells

Apple unit sales helped the analysts to calculate on the overall performance of the company.

Apple

If you are one of those individuals who keep track of revenue related businesses of top firms, we may have brought bad news for you. As per a new media report, Apple will no longer disclose the number of iPhones, iPads, and Macs it sells or will sell in future. The announcement was made by Luca Maestri, Apple’s chief financial officer.

"The company will no longer report unit sales of its main hardware divisions, including iPhone, iPad, and Mac."

Apple has already applied the protocol of concealing the unit sales to other devices like Apple Watch, AirPods, and HomePod. All these gadgets come under "Other Products" category.

The reason behind this move was stated by Maestri as,

The sales unit are “not representative of the underlying strength of our business. A unit of sale is less relevant today than it was in our past.”

He further added that the increase in unit sales is still a primary aspect of Apple’s goals. Interestingly, the discontinuation in the announcement of the sales units of iPhones, iPads, and Macs has come at the backdrop of unchanged sales percentage year over year, while the hike in the revenue witnessed a jump of 29 percent.

"This is a little bit like if you go to the market and you push your cart up to the cashier and [they say] 'How many units you have in there?’” CEO Tim Cook adds. “It doesn’t matter a lot how many units are in there in terms of the overall value of what’s in the cart."

The discontinuation in the sales figures will impact the analysts and journalists who used it extensively to gauze into the competition of its direct rivals like Samsung and Sony. Moreover, Apple's product average selling price would be hard to figure out.

However, the unit sales don’t necessarily exhibit Apple's business performance, but it has indeed made the job of analysts tougher.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

The Benefits of Renting a Car with A Car Rental App

4 min read  

Have you ever had to wait for hours before finally getting a car to rent? Or did you have to go through several car rental company employees just to make payments to get a car? This is undoubtedly an awful feeling that you would not want to experience if you haven’t already.Technology is i

News

Android Robocop AI 'A New Weapon by Google to Destroy Malware'

4 min read  

Google has got a huge success in its long quest to develop a machine learning for trapping and destroying malware.Adrian Ludwig, head of Android Security mentioned while speaking at the Structure Security Conference in San Francisco that the structures have been trained by ads goliaths consuming

News

Tinder Gold: Now Pay And See Who Is Swiping You In The App

4 min read  

The Swipe-tastic dating app Tinder has just launched a new ‘Tinder Gold’ service which may kill the whole swiping suspense of the app.Tinder Gold is the new paid- service introduced by the app which allows users to know who have swipe right on them among other benefits. The subscribe

News

Hidden Secrets of App Reviews That Most Developers Don't Know About

4 min read  

Apps are reinventing the world, augmenting people’s lives, and enabling developers to innovate like never before. With more and more apps hitting the Apple App Store and Google Play Store, the need to take advantage of this vibrant ecosystem is of utmost urgency.To put your app above milli

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.