News

Apple Won't Reveal The Number Of iPhones, iPads, and Macs It Sells

Apple unit sales helped the analysts to calculate on the overall performance of the company.

Apple

If you are one of those individuals who keep track of revenue related businesses of top firms, we may have brought bad news for you. As per a new media report, Apple will no longer disclose the number of iPhones, iPads, and Macs it sells or will sell in future. The announcement was made by Luca Maestri, Apple’s chief financial officer.

"The company will no longer report unit sales of its main hardware divisions, including iPhone, iPad, and Mac."

Apple has already applied the protocol of concealing the unit sales to other devices like Apple Watch, AirPods, and HomePod. All these gadgets come under "Other Products" category.

The reason behind this move was stated by Maestri as,

The sales unit are “not representative of the underlying strength of our business. A unit of sale is less relevant today than it was in our past.”

He further added that the increase in unit sales is still a primary aspect of Apple’s goals. Interestingly, the discontinuation in the announcement of the sales units of iPhones, iPads, and Macs has come at the backdrop of unchanged sales percentage year over year, while the hike in the revenue witnessed a jump of 29 percent.

"This is a little bit like if you go to the market and you push your cart up to the cashier and [they say] 'How many units you have in there?’” CEO Tim Cook adds. “It doesn’t matter a lot how many units are in there in terms of the overall value of what’s in the cart."

The discontinuation in the sales figures will impact the analysts and journalists who used it extensively to gauze into the competition of its direct rivals like Samsung and Sony. Moreover, Apple's product average selling price would be hard to figure out.

However, the unit sales don’t necessarily exhibit Apple's business performance, but it has indeed made the job of analysts tougher.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

Snapchat To Shut Snapcash By Next Month

4 min read  

Snapcash is a peer-to-peer money transfer service offered by Snapchat by which you can send cash to your friends over Snapchat. It just requires you to add your card details. Snapcash may sound like a regular payment app, but it isn’t. As per a quick Twitter survey, the payment service is main

News

Instagram To Bring Standalone e-Commerce App For Shopping

2 min read  

The e-commerce shopping is already at its peak, and still, there is a lot to come. To tap on such an opportunity, Instagram has started working on a new standalone app that will let the users shop from that app directly.As per the report, Instagram may name the standalone app as IG Shopping. Eng

News

Google Expanding Its Artificial Intelligence: More on Insight Story Here

4 min read  

Artificial intelligence by so far is one of the most important technological updates that we have received lately. The technique has redefined, impressed, motivated, challenged, taught and many times amazed us with its capabilities of predicting human behavior. Being an exceptional technique, AI inf

News

Uber and Law Authorities Settles Down for $148M Over 2016 Data Breach Scandal

2 min read  

Uber, the ride-hailing giant, has finally agreed for paying $148million to the legal authorities for its data breach scandal. In 2016, the hackers stole almost the data of its 25 million users by breaching the company’s data security firewall.In late 2017, Dara Khosrowshahi, Uber CEO uncov

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH