News

Apple Won't Reveal The Number Of iPhones, iPads, and Macs It Sells

Apple unit sales helped the analysts to calculate on the overall performance of the company.

Apple

If you are one of those individuals who keep track of revenue related businesses of top firms, we may have brought bad news for you. As per a new media report, Apple will no longer disclose the number of iPhones, iPads, and Macs it sells or will sell in future. The announcement was made by Luca Maestri, Apple’s chief financial officer.

"The company will no longer report unit sales of its main hardware divisions, including iPhone, iPad, and Mac."

Apple has already applied the protocol of concealing the unit sales to other devices like Apple Watch, AirPods, and HomePod. All these gadgets come under "Other Products" category.

The reason behind this move was stated by Maestri as,

The sales unit are “not representative of the underlying strength of our business. A unit of sale is less relevant today than it was in our past.”

He further added that the increase in unit sales is still a primary aspect of Apple’s goals. Interestingly, the discontinuation in the announcement of the sales units of iPhones, iPads, and Macs has come at the backdrop of unchanged sales percentage year over year, while the hike in the revenue witnessed a jump of 29 percent.

"This is a little bit like if you go to the market and you push your cart up to the cashier and [they say] 'How many units you have in there?’” CEO Tim Cook adds. “It doesn’t matter a lot how many units are in there in terms of the overall value of what’s in the cart."

The discontinuation in the sales figures will impact the analysts and journalists who used it extensively to gauze into the competition of its direct rivals like Samsung and Sony. Moreover, Apple's product average selling price would be hard to figure out.

However, the unit sales don’t necessarily exhibit Apple's business performance, but it has indeed made the job of analysts tougher.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

#DeleteFacebook: Insights On The Reason Behind The Trend

4 min read  

People are really furious to know that their personal data from Facebook has been stolen and was used to influence their decisions during 2016 presidential election. As an after effect of the incidence, Facebook users are now opting for #DeleteFacebook which has also become the major trend on Twitte

News

Apple Event October 30: What’s in That?

2 min read  

The announcement of the Apple event on October 30th has surprised us all, especially when, Apple has already celebrated the launch of its iPhone last month only. It's not usual that Apple goes for back to back events. So, for all of us, it's still a mystery what all Apple may bring up in the

News

Facebook Is Ready To Launch Portal, An Echo Show Competitor At $499

4 min read  

Facebook finally started talking about its secret smart home video chat product that will compete with Amazon’s Echo show. According to a report from Cheddar, the social media giant is planning to launch its video chatting hardware product later this year. The report also reveals that the prod

News

Snapchat Using Its 'Snap Maps' Feature To Help Harvey Victims in Houston

4 min read  

Harvey- the hurricane, mutated into a tropical-storm which landed in Houston on Friday, causing the catastrophic flooding in the entire city. The storm has already killed 7 people in this Texas City and forced thousands to evacuate their homes.Several portions of the fourth largest city in the U

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.