The World is becoming more app-centric and every business is aware of the potential mobile app holds in their growth. Every tech giant is focusing on the mobile app world as they know it&#39;s the prime target need to consider. As Google in its latest I/O event shared it plans and future projects it working targets mostly mobile app technology. Google already dominate the app world as Android is the most-used platform across the globe.But there is one thing that always raises a question on the Google Play Store service and that is security aspects. We all know play store have always been vulnerable to the security threats. Millions of application are present on the app store that gives a great opportunity to the affected apps to hide and attack the user. But in the recent conference, Google announces a new addition to the security infrastructure of the Play store.Google announces the Google Play Protect to save the user from app store threats.What is Google Play Protect?It is basically an always-on- security service from Google for the play store which continuously scans the mobile application running on the user device and alert them about any malicious behavior. This is a security tool which ensures the user safety from the applications downloaded from the play store as well as those downloaded from the third party sitesGoogle is also using the tool to scan the apps uploaded to the Play store by the developers. The tools scan the play store thoroughly and weed out the mobile applications shows dubious behavior.Any information gathered by the Play Protect about any malicious behavior instantly uploaded on the Google cloud which serves as a giant dataset to enhance the Play Protect performance.Effective Security With Android O releaseThe most awaited Android version Android O is already in developers hands and it is filled with stupendous features. Google recently share that Android O is embedded with the new security features to ensure the safety of user data and privacy from the applications.The latest Android version is expected to be enrolled by later this year as Google said in the I/O eventPlay Protect is designed to work in the every Android device with the Google Play Store and uses the latest Advanced machine learning to drag out the threat that can harm the device.Google also revealed some of the security functions in upcoming Android O which integrated with the Play Protect to give more control over the security. With this advancement, Google has ensured a secure atmosphere to the users that were point of concerned earlier.More Secured Functionalities Google has promised these more efficient ways to the It administrators to protect the users from threats via applicationThe new feature will let the IT administrators enforce application scanning on the Android devices.Mobile device administrator can enable the setting to block the potentially harmful mobile apps.It also ensures strong authentication and encrypted controls for protecting the data.Winding Up The company with this advancement and steps is trying to overcome the only field it lags behind. Considering recent incidents that show how compromising with the security measurements can cause big-time loss Google worked over its security infrastructure. Google with Play Protect and Android O is going to Provide Fully control option to the users where they can create different Profiles. They can separately use Professional one at the time of work and other for persona use both the profiles can be customized accordingly. Let&#39;s just wait for the new Android version meanwhile you can tell us what you expect from this advancement from the Google by your comments.